How to promote your blog? It’s a good question that most marketers struggle with.
And yet, people like Joseph Jaffe recommend spending 90% of their time promoting the blog they wrote during the other 10% of their day.
Let it happen: Joseph recommends that you spend 54 minutes promoting your blog every hour you write.
- Try to write better content that your audience finds extremely useful.
- Working to grow your email list to introduce thousands of new people to your products and services.
- Focus on projects that generate 10 times more growth for your business
So, Joseph’s advice makes perfect sense: promote your blog to make the most of the work you do to create really good content.
Actually, I am writing this post because it is a huge area that we need to improve. We wrote excellent blog posts, but we could do much more to promote them. But when I started researching the topic “how to promote your blog”, I didn’t find many ideas, along with actionable and practical tips that would really help us find the best blog promotion tactics for us…
I decided to share this survey with you to help you promote your blog better than ever. Consider this post as a “choose your own adventure” novel, as I did when writing it. Its goal is to inspire new ideas, experiment with new blog promotion tactics and increase traffic to your blog. You don’t have to try them all, but here is the deepest list in the world on how to promote your blog.
Tips to Grow Your Blog with Email Marketing
Build Your Email List.
The first advice was to start creating and prioritizing your email list. It is the best way to turn organic traffic into engaged readers who constantly see the interesting things you are posting and keep coming back to your blog.
Growing your email list is an amazingly vicious cycle. You get subscribers, email them when an article goes live, they go read it and then share it with people. Then those people subscribe and the cycle delightfully continues.
Send Your Emails At The Best Times To Open and Click.
MailChimp conducted an impressive study when it included a time-saving feature in its email marketing software. Essentially, they wanted to know the best days and times to send emails when there is intense activity in the recipient’s inbox. They studied billions (yes, really) of people’s inbox activity to do that, so these are really interesting things:
John, from MailChimp, points out that no day really wins, but there is definitely a trend: working days work best to promote your posts by email. And for me, it seems that there are small peaks on Tuesdays and Thursdays.
The best time to send an email is at 10 a.m. in your time zone. John points out that the peak here is less than 7% of the total inboxes, so there is a lot of variety at a time when people actually check their email. And it becomes even more diverse, depending on your industry, with some peak hours before 10 am.
How To Use The Community To Promote Your Blog
Participate in aggregate sites and voting communities.
If you’ve never heard of aggregate sites before, think of them as a place to get information from several different sources related to a specific topic. It is on these sites where you can share your own content and the incredible things of others in your niche to help your community with similar interests.
The positive aspect of voting for these communities acquires a social role, giving site users the opportunity to say that it is good or bad. It is an incredible way to keep the community strong.
Here are some sites where you can promote your blog:
- Reddit: the legendary front page of the Internet for any subject and your niche will surely be there.
- BizSugar: Marketing, finance, management, technology and startups for small businesses.
- Product Hunt: new product content.
- Hacker News: Startup and computer science.
- DataTau: data science material.
- Lobsters: technology content.
- Triberr: Blogging.
- Inbound.org: inbound and content marketing.
- Growth hackers: startup material and disruptive marketing.
Answer the questions with your blog posts in the forums.
Marketing specialists talk about solving people’s problems all the time. There are forums dedicated exclusively to helping people ask questions, where they can get expert advice as answers. What an incredible way to connect directly with your audience, provide a bit of your experience and link to your blog for more detailed answers!
A common forum that marketers love is Quora, but there are likely to be some even more specific to your industry. For example, I used to work in wholesale electrical distribution, and one of our audiences was hired for electricity: your electrician. There is a forum for that. Really. And it’s a super electric nerd, which makes it a perfect place for wholesalers to get in touch with product tips for their super niche target audience.
You can also do this with a little research and your friend, Google. Simply search forums in your niche with this algorithm:
“intitle:forum” + [your niche keyword]
This is how I feel when I try to find forums for bloggers:
no more excuses. I bet there’s already a forum for your niche. Or you can improve and start your niche forum. bbpress is a forum software from WordPress creators that you can use to get started now.
Get your blog on social bookmarking sites.
Some people prefer to find content through popular social bookmarking sites. You can register so that the content of your blog is present on these sites to help people interested in a particular topic to discover your posts:
- AllTop: there are countless categories, one for your niche. Simply submit your blog to spread your content to a new target audience.
- StumbleUpon: Add your blog to the correct category to help people discover your content. Like AllTop, after registering, you can submit a blog to StumbleUpon to search.
- Digg: this is the most commented information on the Internet. submit your blog
How To Promote Blog On Social Media
Share your content in many places.
Desmond Chua wrote a blog post-ReferralCandy, receiving the best advice from influential people in the industry. I loved the simple idea of James Clear:
If you go through a lot of effort to create good content, then do yourself a favor and share it, re-publish it, and pitch it to more places. Good content deserves to be shared with more people and the best way to do that is to share it in more places.
When you apply that thought to social networks, the opportunities are almost endless, but there are definitely great ones that you won’t want to miss:
Include your blog link in your social media profiles.
I just read an Olsy Sorokina post that mentioned a simple tip that works well on any social network: see your social profile and make sure you have a link to your blog.
This idea works particularly well if you are sharing content on Instagram since it is not possible to include a link to your blog posts from the messages themselves. So, a trick I’ve seen involves sharing an interesting graphic of your post and mentioning that the link to the post is in your profile.
Hey, if it works for Instagram, why not include at least one link to the homepage of your blog in all your social profiles, including asking the whole team to do this in the personal profiles they use for business?
Share your posts on social networks when you publish them.
This is an easy way to boost your social media agenda. At the time you publish your blog posts, share them in all the social accounts of your company and also in the personal ones you use for business.
The more retweets, likes and more immediate actions you get, the more credibility the post will receive, so starting to share correctly when you publish is an excellent way to encourage even more actions.
Some people in your audience can follow you on their various social profiles. Then, instead of just sending all messages with the title of your post, change to optimize each message for your different social networks.
Share your new posts more than once.
You can simply share your blog post on all your networks when you publish and rate it as well. But research shows that when you sharing your content more than once on social networks, it can increase its traffic by 3,150%.
Here’s how to do it:
- When posting: schedule different messages for all your social accounts to generate immediate interest.
- The same day: it is perfectly acceptable to share with some social networks more than once a day. I like to take this opportunity to try A / B on a variety of headlines to see what is the biggest commitment, and then literally change the titles of my post accordingly.
- The next day: share your post several more times.
- Three days later: receive some more actions with different messages and graphics in your post.
- A week after: keep inbound traffic with some more social messages, using your social analysis to help you know which messages have been the most successful so far.
- 2 weeks later: again, keep that traffic with some more reminder messages.
How To Promote Your Blog With Twitter
Tweet at the best times.
CodeShedule investigated 10 different studies on the best time to publish on social networks, They found some ways to make each tweet a little more attractive:
- Wednesdays at 12 noon and 5 p.m. at 6 p.m.
- Monday to Friday at 12-15 and at 17:00
- Any day of the week from 2-3 am to 6-7 pm and 9–10 p.m.
Use hashtags to reach a wider audience.
You can get on the trend hashtags you see next to your Twitter feed, or you can easily search for the popular people are using to share related content in your niche.
The most popular hashtags simply have many tweets that use that hashtag, so the life of your tweet is relatively short and you should only use hashtags that make sense in the context of your blog posts. What makes sense most often is to find and use a hashtag that complements its content, a hashtag that people would use to find their things specifically.
There are some tools you can use to help find relevant hashtags for the tweets you will use to promote your blog posts:
- What the Trend good for find trending hashtag.
- Hashtags.org helps you find relevant hashtags for your industry.
- Twitonomy helps you explore the analysis behind your hashtags, and you can even get a hashtag search analysis, which will help you find those who have the best opportunity to offer the most traffic.
Use one or two hashtags per tweet to increase your participation by 21%.
How to Use Facebook To Promote Your Blog
Best Time To Post
10 different studies found that posting on Facebook later in the week and on weekends is usually the best way to increase your engagement on Facebook.
- Saturdays to Sundays, from 12 to 1 p.m.
- Thursday at 13:00
- Wednesday at 3 pm
Post the ideal amount of times a day.
We are currently researching how many times to post on Facebook every day to get the most traffic for your hard work. Based on data available at this time, I suggest sharing a Facebook post every day and, if you have more than 10,000 friends, share two posts per day.
Use Facebook to entertain your audience.
If you are promoting a fun blog post, Facebook is the perfect network to feed your referral traffic. Facebook users want to have fun, so make your messages humorous, inspiring, related to causes or super useful.
Posts with less than 100 characters and that include emotional looks tend to work well. Include videos to highlight in fan newsfeeds.
Use popular hashtags to increase your reach.
When it comes to Facebook, hashtags are used to classify your content for discovery. Therefore, it makes sense to understand what is popular right now to enter the trend that already attracts attention.
You can find popular hashtags on Facebook by opening your feed and checking the right side. There is a widget called “Trends”, where you will see the three most popular hashtags. If you click, you will see some categories and more popular hashtags will appear.
Digital Information World data suggests that 1 to 2 hashtags per Facebook message tend to have the most interactions.
How To Use LinkedIn To Promote Your Blog
Post on LinkedIn at the best possible times.
Since LinkedIn is usually a professional’s social network, it makes sense to be busier during the week during breaks and just before and after work.
- Tuesday from 10 am to 11 am
- From Tuesday to Thursday, from 7:30 a.m. at 8:30 a.m., noon and 5:00 p.m. at 6:00 p.m.
Share the perfect number of posts every day.
The survey tells us that LinkedIn is more active during the workweek. Therefore, maintaining your presence during the typical Monday through Friday makes sense and is exactly what we found when we analyze the perfect number of times to share on LinkedIn every day.
Post on LinkedIn four times a week, almost once every day of the week. You can combine that knowledge with what you have learned about the best time to post on LinkedIn and forget about posting on Fridays.
Promote your blog to your LinkedIn group.
You can create a LinkedIn group to help you connect with colleagues, members of your audience or even your current clients. Just as you would use a Facebook group, you can ask questions and receive comments to turn your contributions into incredible content. When they inspire impressive posts, share them with your LinkedIn group.
Recommended: 9 Proven Tactics To Drive More Traffic From LinkedIn
How to Promote Your Blog With Pinterest
Pin at the best times.
Pinners are active outside business hours and on weekends. It makes sense, right? Then, Pin later in the week, specifically Saturday night.
- Saturdays from 8 pm to 11 pm.
- Any day from 2:00 p.m. to 2:00 p.m.
- Friday at 3 pm
Pin several times a day.
The frequency of daily posting is one of the most debated topics about the frequency with which they are published on social networks. Some suggest Pinning only four times a day, while others recommend 30 times a day.
Write compelling pin descriptions to inspire clicks.
Pinterest is a different type of network, almost like a search engine. Include keywords in your descriptions to help Pinners find their Pins and make those descriptions robust. Longer descriptions with just over 300 characters get the most repins. Buzzfeed found that positive descriptions helped them get more repins and clicks.
Increase your followers with Pinterest group boards.
Pinterest group boards are like the groups you see on LinkedIn and Facebook: they help create a community around a particular topic, usually with some basic rules to promote the relationship. These boards are a great way to share your content with active Pinners in a useful and topic-centric environment.
Group board can help you:
- Increase your number of followers
- With more followers, you are more likely to get Repins. The more people see your content, the more likely you are to get the traffic you are looking for.
Join an existing active board with a little help from PinGroupie. Or start by clicking on the “+ Create a board” button and inviting Pinners through the “Invite” button and entering the names or email addresses of your friends or placing them on Twitter or Google+.
- 11 Strategies To Achieve Explosive Growth on Pinterest
- How To Drive Free Organic Traffic Pinterest To Your Blog 2020
Grow Your Blog With Automated Content Pushes
Set up your RSS feed and tell your audience.
Your social audience is likely to follow many different people on their social networks, but some of the most organized members of the public may prefer to use RSS readers and rank the content they read in their favorite posts.
The good news is that if you are using WordPress, you already have an RSS feed for your blog posts. Live for something easy! All you need to do is add/feed the end of your root domain to your WordPress blog, and you will have your RSS feed.
This is how the RSS URL looks like:
RSS readers like Feedly are fantastic ways to discover content, organize it the way you like it and, in general, never miss a new post from any of the blogs you follow, and you don’t have to visit all the sites just to understand the content.
Use push notifications to reach your mobile audience.
Have you analyzed your analysis to discover that the vast majority of your blog post traffic comes from mobile devices? While sending responsive emails is a great way to reach your audience on the go, you can also send push notifications on mobile devices that appear on smartphones, just like you see a new message or social event.
How to Use Outreach and Associations to Promote your blog
Share your blog posts with people who have shared similar content.
Jason Acidre offers you this advice:
Start with the low-hanging fruit—people who have already shared similar content from your competitors. But it’s very important to ensure the quality of your content matches or exceeds the content from your competitors.
It makes sense, right? If you know some people who appreciate content similar to what you have created, make sure it is in the right hands.
Easier said than done too. Well, there are some ways to find the right people who can enjoy your content:
Hashtags: If you are thinking of connecting with people through social networks, take a look at the main keywords used in your posts hashtags on the main social networks. You can find people who have shared content with these hashtags before and contact them with their related content.
Moz Open Site Explorer: Enter your competitor’s URL to see the content that links to your website. Check out the authors who wrote this content and establish relationships with them. These people are influential people who share related content in their niche, making it a great place to make connections.
How To Use Paid Promotion To Promote Your Blog
Use remarketing to re-engage 84% of your visitors.
Essentially, remarketing or re-engage (whatever you want to call it) is to show ads to people who have already visited your site.
Remarketing can help you reach 84% of people who visited your site in 5-10 different sites in 10-18 days. This is especially useful for retaining visitors who return to your blog to build confidence that encourages them to deepen their marketing funnel.
Some remarketing tools that will help you get started and that may be worthwhile include Adroll and marketing360. I am sure there is more. Tell me what you are wearing and how you like it in the comments.
Promote your blog posts with recommended content advertising.
How To Use SEO To Promote Your Blog
Target one keyword per blog post to increase your ranking
In my opinion, choosing keywords to target your blog posts is one of the most effective ways to promote your posts. And once you do the right thing, much of the traffic is occupied alone (at least initially).
The themes are:
- Strategically choose a keyword that has many monthly searches, but is easy to rank. Use a tool like Google’s keyword planner to brainstorm (suggests many great related words) and then use Moz’s keyword difficulty tool to prove how difficult it will really be for you to order the terms. Choose a keyword with less than 50% difficulty to start and iterate from there.
- Publish an attractive and long blog post that uses the keyword and its variations throughout the content. Set rules for your own content based on your performance as to what appeals to you; Just know that the data suggests that interactive and actionable content that focuses on education works well, along with a length of at least 2,000 words.
The post you are currently reading has more than 4,000 words, think about it.
Optimize your posts for the keyword.
Brian Dean of Backlinko has compiled a complete list of Google’s 200 ranking factors. While there are several ways to optimize your blog, in general, to help you get more organic traffic from search engines, you can also use their tips to create an SEO checklist to follow before you publish your posts:
- Use your keyword in the title tag of the page from the beginning.
- Add the keyword to your meta description.
- Include the keyword in the H1 (main title) of your blog post.
- Make sure your keyword is the term you use most often throughout your blog post.
- Use your keyword frequently, but make the density look natural. Google doesn’t like to see your posts with spam.
- Examine the latent semantic indexing (LSI) keywords in your content.
- Use LSI keywords in the page title and meta description, where applicable.
- Use your keyword in the first 100 words of your blog post.
- Use related keywords in subtitles such as H2, H3, H4, to get an image.
- Use the keyword in your URL like https://funnywill.com/keyword-here
Focus on link building
Moz has a great metaphor for links: they are like votes from other sites that tell search engines that favor their content. Another way of thinking is that links are search engines on the streets that travel from one blog to another; therefore, the more streets reach your content, the better.
Link building works when you publish really excellent content, which people want to refer to as a valid source of information. Therefore, when you publish your super awesome blog post, you can promote it to help people find it and ask for help through backlinks to give your content the attention it deserves.
Therefore, Moz establishes four strategies to develop links for beginners:
- Ask your customers to link to your blog. You can extend this to ask your partners, investors and joint marketing friends to also link to your content.
- Post valuable, informative and entertaining content. This advice complements the psychology that people share.
- Create content that inspires viral exchange and natural bonding. When you publish excellent content for your niche, some links arise naturally as people find and share your content. You can also complement this strategy with marketing reach, asking others in your niche to share your content to expand your reach.
- Be interesting If you publish a new study, data, research or something interesting, contact your industry news sources. Coverage and links to your original source can help you increase your confidence with bots.
This post contains a lot of information. The goal is to help you find any idea you can imagine and choose the ones that work best to promote your own blog.
Find three content promotion tactics on this list and use them consistently for two weeks.
Once you have mastered them, save them and add some more. Eventually, you will begin to see the traffic entering and I would love to hear your success.