So you’ve launched a blog. Now is the time to learn how to Drive High-Quality Traffic to your blog.
It’s easy to click on publish on your website (or on the first blog post), relax and ask yourself … where is everyone?
If you want proven strategies on how to direct traffic to your blog (or company website), you’ve come to the right place.
In the last four years, I learned how to start a blog and now I have brought almost 3 million readers to this blog so far this year.
I say this not to show off, but to show you, I really know what I’m talking about here.
And to demonstrate that I have used my traffic guidance strategies here in my blog, with enormous success.
Because when it comes to learning to drive traffic to your site, there are literally millions of articles that claim they are the best, many of them written by people who claim to be sellers with a secret formula (which always seems to cost $ 99).
Well, I did a real job. I tried it I tried it I failed. I learned. I am successful when it comes to learning to drive traffic to your blog.
The purpose of this guide is not to be a clear step-by-step instruction manual on how to direct traffic to your blog; It is a list of all the different (real) types of strategies that can work well to generate traffic to your website.
This is not a guaranteed roadmap for success since it takes a lot of experience and creativity to learn, adapt and apply to your unique situation.
Also, you should NOT use all these methods to drive traffic to your blog at the same time. You literally don’t have enough hours during the day. This should be a list from which you can get inspired, and the most important tactics are the ones you should start implementing.
The ultimate goal should be to create a coherent strategy for your website of tactics to generate traffic that works when you spend time and effort on them.
Try to deepen some strategies, not a million of them.
Jumping randomly from one piece of advice to another without giving time for things to grow and develop will never work. When a strategy begins to show positive signs, deepen and prioritize very well the execution of the strategy so that it can maximize its potential.
This is how you grow in the long term blog.
In fact, you should spend a lot of time trying to discover the best way to promote your content. I try to follow the 80/20 rule. I spend 80% of my time distributing my content or discovering the best way to promote it and only 20% in the actual newsroom. Obviously, the quality of writing is important, but no matter how good it is, if you don’t take the time to do it.
Now, I don’t want to lose you yet, but you may not even be gaining traffic in the first place. Ow! I know.
But you must be ready to drive traffic to your website before you start testing strategies to increase traffic to your blog.
How to drive traffic to your Website (before actually starting)
If you are looking at your site at this time and you only have a simple landing page, some contact information, and some products for sale … I’m sorry, but you are probably not ready to start taking the time to drive traffic to your Blog.
At first, it is good to think that a committed and engaged audience will fall into your lap if you reach the right people and follow the right steps, but it is not so easy.
You must ensure that your website is configured in the right way and is designed to have a good impact on the target market.
Before you begin to discover how to drive traffic to your site (or earn money with blogs on that topic), you must determine if you are ready for that traffic. Next, you should create strategies with the right ideas to post on the blog that capture the attention of your readers when they meet your content.
So what does it take to prepare to drive traffic to your blog?
My first four strategies to drive traffic to your website are very fundamental. The implementation of these best practices is what will lead you to get a stronger return from the other ways of directing traffic to your site that we cover today.
If you already graduated in the basics to discover what a blog is … to choose the right website creator and create your website, let’s move on.
Best Ways To Drive Traffic To Your Blog In 2020
These are the steps you should follow to make sure you are prepared (and deserving) of all the traffic you want to direct to your blog.
#1. Deepen and create content that is worth sharing.
Have you heard the phrase, “Selling gold is easier than selling shit”? Well, I have some news for you. No website starts as gold minted immediately, so make sure you don’t try to sell, well … you know.
At first, many sites try to create useful content in their blog for the public, but end up producing the same articles for 500 to 1,000 words, offering the 10 quick steps to achieve this or that.
In addition to the fact that there is no shortage of this content on the Internet, recent blog statistics show that it is the last thing that will make it stand out from the crowd and forge a lasting impression on its readers.
If you delve into the content, instead of the breadth, the promotion will be much easier. See what everyone in your area is providing and if you can appear in the subsequent 500-word advice with a step-by-step guide to 5,000 words that really helps people … then your readers will notice.
Not only will you have a much better chance of selling people the quality of your content, but you will be more likely to go viral, but Google will rank it higher in organic search, as it will be longer and deeper.
This is by far the best advice I can give when it comes to learning how to drive traffic to your blog: create outstanding content that helps your readers in a more meaningful way than others today. If you manage to do this, you will be rewarded for it.
#2. Nail your SEO to the page.
Learning the SEO strategies and best practices of the blog to use target keyword phrases should be your top priority. You should learn to search for keywords, and by using those main keywords in the title, throughout the article and in the names of the image files, there are many other best practices to familiarize yourself, such as making your URL friendly with SEO.
If you want help, because, at first, this may seem overwhelming, consider installing a plugin such as Yoast SEO, if you are using WordPress.
Yoast is a blogging tool that guides you through the steps to optimize your page with an assistant who tests your page and asks you questions about your keyword.
#3. Optimize your content for long-tail keywords.
If your website already has a high domain authority (DA), you don’t have to worry about this step. If you do not know what I am talking about, the domain authority is a score in the ranking of search engines that varies from 1 to 100 and predicts how the site will be ranked on the results pages, according to age, popularity and the size.
Your new blog will have a rating of about 1 (sorry), while Facebook has a rating of 99. As it increases and improves, your DA score increases.
Since your site is likely to have a very low score, you may want to do a keyword research to start targeting the most relevant terms and phrases, but don’t use the big ones, such as “business ideas,” because you will have a Incredibly difficult ranking for top-level key phrases from the beginning.
Instead, mention long-tail keyword phrases, such as “monthly web hosting plans,” and you’ll have a better ranking opportunity, interesting fact: this is a real example of a long-tail keyword that I use in my Blog.
#4. Start Building Email List
You will not go far if you do not know who your readers are and you are not trying to communicate with them on a more personal level.
The first step in preaching email marketing for your blog is to create a subscription widget in your posts and on the website to receive a newsletter, which is one of the most powerful ways to keep your readers excited about the work that is doing.
Are you still reading my guide on how to drive traffic to your blog? Great
Now that it has been prepared, it is time to go beyond the essentials and delve deeper into my main strategies to drive traffic to your site. I will cover topics such as content dissemination methods, social media strategies, associations and other creative ways to drive traffic to your blog.
However, as we mentioned at the beginning, this is not a complete list of everything you need to do to drive traffic to your blog today. You should try the strategies that you think may work well in your blog niche, and if it does, spend a lot of energy to get as much traffic as possible from the channel (until it no longer works).
Now, let’s continue on my list of creative ways to drive traffic to your blog.
#5. Guest Posting
There are several paths you can follow in guest blogs, and I tried some different methods. The first is to find related bloggers in your field and get in touch to see if they accept a post from you; You will have to do a lot of tests and mistakes with this, because you will get a lot of rejections, but getting to that new audience can really be worth it.
Another tip you can try is to publish on a website with a different type of established audience, such as Medium or Quora. I used Quora a lot to find someone who asked a question that really was in my blog niche and provided a long, detailed and super useful answer. A final quick tip: if you’re in a more commercial niche, try linkedin.com!
6. Publishing Quote Roundups
When I am investigating a piece that I am going to write, I will send emails to influential people who are authorities in the area I am writing about. I will ask them for a quote to include in the blog post and ask them only one question: this is how I do it if you are interested.
I don’t worry too much about non-responses or rejections, because while some of them write again, I received a solid contribution to my post. As they are authority figures, this not only gives credibility to the article but if they share the post.
#7. Pre-strategic link in its content.
Mentioning related brands, articles and influencers in work is always a great opportunity to distribute content. When I publish a post, I intend to have between 10 and 20 external links in the piece, from citations to mentions.
When I publish the booming article, I have to send 10 to 20 people by email to inform them that I have highlighted them. I will ask them to share the piece with your followers on Facebook, Twitter or LinkedIn.
Bonus: this content promotion relationship doesn’t have to end there. I often come back and ask them if they want to collaborate more with me, through associations such as publishing a guest blog or finding other ways in which everyone wins to regularly show our content to the public of others, helping us generate traffic to our blogs.
8. Natural Link Building
Simply put, the natural link is to get high-quality links from other sites to point to your own blog. This will increase your DA (domain authority), as we mentioned earlier, and drive traffic to your blog as a natural side effect of growing domain authority.
To be clear, there are some ways to do this safely, naturally and following the blog’s best SEO practices: (Check How To build Backlinks)
- Exchanges of guest Post. This is a mutual benefit content association, in which you write a guest post on your blog with one or two links to yours, and they do the same. In general, you also agree to promote the post of guests (they will do the same), to help drive traffic to your blog and get more readers from a specific source back to your site.
- Dead links There are many blogging tools that can help you find articles with dead links: if the link should go to an article in the same field as yours, why not contact the editor of that site and ask them to update the page? and link to your most relevant article (live)?
- Creating an outstanding feature. If you have invested heavily in creating truly unique and exceptional content, worthy of respectable sites with links to a great resource, such as my comprehensive summary of the best web hosting plans for bloggers or the statistics of my industry-leading blog, Vale It is worth spending some time in contact with post and other bloggers that cover these topics to see if they would be interested in writing about your resource. If it’s something that really benefits readers, you can make a very compelling argument about why they should cover your content. Now, this is how you attract traffic to your blog and attract high-quality backlinks in the right way.
- When creating links, be careful not to get involved in behaviors that search engines disapprove of, such as exchanging links or paying backlinks: these are strategies to avoid traffic, as they cause more damage in the long term.
#9. Content associations with other bloggers and brands.
This is more difficult to do if you are new to blogs: first, you will have to have a significant amount of traffic if you want to have considerable brands or bloggers in your space to promote your content to the target audience.
That said, you should always be aware of other bloggers or brands that are a little ahead of you, with whom you want to collaborate and discuss how you can add commercial value first.
Here is a tip: during the process of writing a sketch for the next article, take a moment to identify opportunities for bloggers or larger brands in your space that you can mention and start building a relationship.
By adopting this approach of adding value to other people in your space, you can start building a community of influential people that grow in value over time, and will soon help drive traffic to your blog.
#10. Land a Publication Column
For this strategy of how to direct traffic to your website, the most important thing is to find a post with an established reader base. It doesn’t have to be a great name like Forbes or Entrepreneur; anyway, it will be impossible to get to the starting point. What you should focus on is finding something that suits your style and niche, but is still of an affordable size.
This will help you create your brand, get more recognition by the name of your blog, connect with interested readers and optimize the possibilities of networking. And, if you play your cards well, you will unlock a new channel to drive traffic to your blog in the process.
#11. Take advantage of social networks
There is a reason why social networks were the name of the game when it comes to learning to drive traffic to your blog for most of the last decade: it is one of the best ways to really connect with your future audience and get involved with him on a platform they already love.
Now, let’s explore some ways focused on social networks to drive traffic to your blog.
#12. Pin regularly on Pinterest.
I know many bloggers who have had great success using Pinterest to drive traffic to their blogs. I also had a good measure of success on my Pinterest. You want to have a good look to follow each blog post; infographics like the ones I have here and here are excellent for that, and the most successful Pinterest bloggers recommend that you publish at least 10 unique pins (images) for each new blog post you publish on your site if you want to drive traffic to your site significantly.
Most importantly, remember that Pinterest is a community like any other social network. So make sure you are active by connecting with other people in your niche and redirecting other people’s content as well. If you’re just screaming in a vacuum sharing only your own images, it will be difficult to gain strength and discover how to drive traffic to your blog from the platform.
#12. Creative writing on LinkedIn.
If you’ve been on LinkedIn recently, you’ll know that the native video is killing you. However, long-format text posts with a smart hook also work very well. LinkedIn can be a great place to connect with others and participate with the content that interests you while publishing interesting ideas about creating blog posts that you think will interest your network.
In my experience, if you want to drive traffic to your LinkedIn blog, you must ensure that your posts are free of links (to achieve the correct algorithm), but you can leave a link to the content of your blog in the first comment as it responds to your post.
#13. Be proactive on Facebook.
Once again, the native video is killing you today, but Facebook still rewards long posts without links. If you are going to face the social media giant that is Facebook as a way to attract traffic to your website, you should concentrate on creating and taking advantage of the groups that are full of your ideal readers (I will deepen this method of how to direct traffic to your blog later).
#14. Standing out on Instagram.
Home of the millennium generation, but growing rapidly in all segments, as a way to attract traffic to your blog. Obviously, high-quality images are essential on this platform, and not all types of companies will have good results on this platform (food blogs are excellent for Instagram).
#15. Use Twitter to create a loyal community.
Twitter is a great platform to have genuine conversations with people in your space, but it is not a perfect option for all types of bloggers to learn how to drive traffic to their sites. It is more appropriate if your blog covers topics related to technology.
Anyway, Twitter should not be ignored, as it is an excellent way to start building an audience that will participate in the conversations, although it is more community generator and a little less traffic generator for most bloggers.
If you want to get more comments from Twitter, check out a tool like Quuu Promote, which has an existing fan base that has subscribed for suggestions on what to share in your interest.
You can choose how many posts to promote on your user network each month, and an unlimited number of people can click and share, which helps drive traffic to your blog from the existing user base.
#16. Answering questions on Quora.
Quora is like the older and much friendlier brother of Yahoo Answer. People ask questions like: “I started a blog. How can I increase traffic to the blog?” And the people who provide detailed, intelligent and ingenious answers, as I did here, are very rewarded. The answer to my answer was what inspired me to update and expand my advice on that response by publishing this massive guide on how to drive traffic to your site.
Oh, and by the way, writing this post, my response received almost 29,000 visits and received more than 341 votes from other Quora readers. It is not so bad for a small experiment, and I continued using Quora as a platform to attract my readers, provide answers related to what I write in my blog, and use those responses as a way to attract traffic to my blog.
#17. Participate in Reddit.
Reddit is a bit complicated because if you are openly self-promotional, readers will immediately understand and “condemn you to oblivion,” as they say. However, this does not mean that you will not succeed in learning to direct traffic to your blog from the platform, if you are careful and in good taste.
However, first, connect with the community and build a relationship with dedicated commentators; otherwise, you will be knocked down. Once you have consolidated your reputation, you can start making posts that request comments on your content when you feel comfortable.
#18. Share in Facebook groups.
Try to find Facebook groups that are relevant to your niche, and join those with many committed members who seem to be within your target audience. However, as in Reddit, you want to get involved with the community, like and comment on other people’s posts and build a relationship for weeks (or months) before promoting your own content and trying to use the group to generate traffic to your blog, group moderators are experts in identifying the members who are there to promote themselves without shame.
The good news, however, is that people are already there to consume content related to their niche (and learn more); So if your blog can really help them, you will probably find a receptive audience, and after learning how to drive traffic to your site from groups, it is a perfect opportunity for specific subscribers to take the next step and join your email list.
#19. Be active in online communities
The use of niche communities to attract traffic to your blog follows the same general principles as the use of a platform such as Facebook or Reddit groups, but with a small twist. Self-promotion in niche communities online is generally a bit more common (and acceptable), because these communities naturally attract an audience of people who are there to build their own businesses, as well as genuine discussions with others in their niche market. However, your ability to successfully drive traffic to your site from this channel will depend a little on the niche you write about, but I have some suggestions:
- Hacker News If your blog covers topics related to technology, computer science, entrepreneurship or marketing, consult this community as a way to drive traffic to your website. If you wrote your article, think it is deeply and intellectually interesting: send it here and you could be rewarded with thousands of new readers (it happened to me).
- Growthhackers. Just to achieve a small goal here, this community focuses on growth marketing. This community offers an excellent destination to provide detailed comments and advice to other people in the world of marketing, and you can send your own growth or marketing content to help drive traffic to your blog as well.
- Business2community. This is a great place to interact with other business professionals, interact with your articles, contribute guest posts and submit your own content to share in the forums if accepted. They openly encourage readers to use the platform to establish themselves and increase their exposure, making it perfect for learning to drive traffic to the community blog.
#20. Google Discover
Just a few years ago, Google began launching its new Discover feature, which features relevant content, generally worthy of news for users of the Google Chrome application, both for mobile devices and for computers The best part (scary)? They use their search data (which they write regularly on Google) to try to highlight the new content they want to read about. As a blogger and content editor, this is a great opportunity to drive traffic to your blog from an extremely specific source.
We cover a lot here, so I congratulate you for reading this massive guide on the best ways to drive traffic to your site.
With millions of new bloggers entering the content creation game every year (and at a growing rate), it is increasingly difficult to stand out from the sea of competitors. The good news for readers is that there is now a race to the top in terms of offering the greatest value to people in the form of free content.
What this means to you as a blogger … is that, in order to gain your share of readers (and attract traffic to your blog), you will need to discover smart ways to use your personal strengths, experience, and relationships to capitalize on a source Sustainable Traffic.
Even so, your industry will change … new social networks will emerge as the main sources of traffic … search engines will continue to provide less traffic to the sites and will treat your content more like a data source to answer search queries directly at the search engine property …
We live in an era with an unprecedented rate of change.
It depends on whether you adopt or not, grow and take advantage of new opportunities that come your way.
And over the next few years, I will be here testing new traffic strategies, updating and expanding this guide to share what works best today.
I hope you learned a lot from this guide on how to drive traffic to your blog.
Now … are there traffic guidance strategies that you think I missed?
Other smart ways have you learned to drive traffic to your blog?
Share with us in the comments below!
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