When it comes to improving your website SEO, most tips include a call to focus on link building. There’s a good reason for this – it works great for some people (usually people who say it needs to be done).…Read more
2020 has been…a year. But despite all the challenges we face as humans this year, 2020 was not all bad. I learned a lot about our industry, SEO, and I think we should all pay close attention to what happened…Read more
In casual conversation, the terms “keyword” and “search query” are often used interchangeably, but there is actually a difference. So what is the difference between a keyword and a search query? A keyword is like the Platonic ideal of a…Read more
If you are relatively new to the world of search marketing, you may have heard the term “SEO content” in marketing meetings. This beginner’s guide is designed to answer three questions: What is “SEO content”? What kind of SEO content…Read more
Is your bounce rate too high? Do you want to reduce your bounce rate? In this article, we will share 10 proven methods to reduce your bounce rate and increase your conversions. A high bounce rate is one of the…Read more
Guest blogging services can get a bad rap. Some fear they are too spammy may cost a lot, and are low quality. Still, guest blogging has survived the many changes that digital marketing has undergone over the years and is…Read more
Let’s play word association! What is the first thing that comes to mind when you hear the word “penguin”? If you are thinking of a cute bird that does not fly, then there is nothing wrong with it, congratulations. But…Read more
Someone may perform a Google search for an item in your store, but unless the product page is properly optimized, you may not be able to easily find it in the search results. So unless you want to lose potential…Read more
Did you know that Google receives more than 1.2 trillion searches every year? And in order for your site to stand out on Google’s # 1 page, you need a strong backlink profile, among other things. However, building links without…Read more
Google today is too smart for you to “fake it.” There is no cheat code. You will still have to do some research here. People used to cheat search engine optimization (SEO) rankings with schemes like keyword dumping, fabricated backlinks;…Read more
