How many of you think Pinterest is just a place for women to share their latest recipe or DIY project?
If the 30 best Pinners are food, fashion, design and wedding bloggers, it is safe to say that it is a paradise for women who make scrapbooks.
Therefore, it is easy to put this visual search engine under the carpet because you think this platform is not for you.
But if some of the biggest brands, Wal-Mart, Apple and Lowe’s, are betting on Pinterest for their marketing efforts, there seems to be enough space for bloggers, new companies and entrepreneurs to try pins, repins and groups.
There is a power behind using Pinterest to drive traffic to your blog. Just take a look at these amazing facts:
- A pin is 100 times more extensible than an average tweet
- Each pin can generate up to 2 page views and 6 page views
- E-commerce sites benefit from fixing since each pin can generate 78%
- The life of a pin is one week! Compare this with 24 minutes on Twitter and 90 minutes on Facebook.
And don’t think that, since you’re in blogs, technology or marketing, you can’t have an impact on Pinterest. See Pauline Cabrera from Twelveskip or Sue Anne Dunlevie from the successful blog. Pinterest is the main source of reference for social traffic.
So how can you create more traction on Pinterest? Here are five tactics that you can use to raise your fixing strategy and attract traffic.
#1. Sign up for a business account
To really see an impact on your fixing efforts, go ahead and sign up for a free Pinterest account for business or convert your existing account.
You can also request Rich Pins, which are pins with more information than the standard pin. There are five different types: movie, article, product, application, recipe and location, each with its own Pin updates, such as real-time pricing and a direct link to your site.
Article pins are valuable to bloggers because you can promote your latest post with your logo, bigger title and a link to your site. And it’s easy to configure with WordPress plugins like Yoast SEO since Pinterest uses Facebook Open Graph metadata.
Make sure Open Graph is enabled on your blog and validate your site with Pinterest.
Pinterest will review your site and contact you to let you know if it has been approved.
The additional resources that can help you with your fixing strategy are:
- Pinterest Guides: Pinterest offers guides to help you start fixing, analyzing and optimizing your boards.
- Marketing blog: learn platform-specific marketing tips and keep up to date with the latest news from Pinterest.
- Video library: Video mini-tutorials on how to create valuable Pins, optimize your campaign and more.
- Tools: In addition to Rich Pins, it has an arsenal of pin tools to help reach more people. From the promoted pins to the Pin button, you can facilitate the search and fixing of your visitors’ content.
#2. Focus on copy description
Each pin has a description below, which tells the reader what that pin is about. In general, for bloggers, the blog title and the brief description of its publication should be sufficient.
But to really maximize the potential of your pin, you must do more than that. According to Pinterest data on more than 10,000 pins, they have discovered what a great pin is.
For a high engagement, your pin must be:
- Useful: make it easy for users to locate pins with an accurate description. According to Pinterest, useful pins get 30% more commitment.
- Detailed: in one or two sentences, explain what your pin is about. Provide enough information to attract a bookmark to click on your blog.
- Interesting: draw more precise emotions using sensory words and positive feelings.
- Actionable: include a call to action in your description. The use of phrases such as “check out …” or “click for more information” can lead to an 80% increase in engagement.
What ends up looking like this is the following:
And to get additional pop and make your pin more descriptive, add text to your image.
Finally, to really promote and market your content, be sure to incorporate SEO-friendly keywords in your description and be as concise as possible. It has been shown that pins with descriptions of 200 characters are the most repellent. It is also not harmful to add relevant hashtags to your pin descriptions.
#3. Pin Perfect Timing
All this is a numbers game. Hundreds of pins are displayed on Pinterest every hour of the day.
How can you make your pins shine brighter? What you want in your Pinterest marketing strategy is to get the most repins. You want as many people as possible to repeat your material to make it more frequent for new users.
The most successful strategy is to find the best time and day to fix it. Of course, you want to fix it when your audience is on Pinterest.
Looking at the data, it seems that the best time to start pinning is Saturday morning. The rush hour, for fashion and retail, is Friday, after 3 p.m.
And the worst time to make an appointment is during normal business hours, which makes sense.
But if you want to reach your audience, you can go one step further and see where your audience comes from and how they spend their time on Pinterest.
You can quickly discover the demographic data of your audience from the Pinterest analysis.
This can help you create a better picture of the time to reach your target audience.
According to a recent study by PewReserachCenter, up to 17% of users visit the site daily to see how often pinners actually interact with Pinterest. Almost 9% of users visit Pinterest several times a day.
Almost 52% of people visit the site less than once a week. Therefore, to reach the majority of your audience, you must constantly fix it, but don’t overdo it.
It’s a bad policy about fixing your stuff. The best strategy is to anchor content that you know your audience will like and that will be useful. Try to follow Pareto’s 80/20 rule: share 80% of other people’s material and only 20% of yours.
#4. Create pin-worthy images
What makes Pinterest so attractive and addictive are the images that bloggers define. Don’t just use any image. The best images are optimized for maximum commitment.
So what makes a photo fantastic? Let’s look at three main areas to focus on when creating a detachable image.
Must be the correct size
You know that Pinterest favors vertical images. Because up to 80% of users who view Pinterest sources on mobile devices, it makes sense to use images taller than wide.
So what is the perfect size for a pin? Generally, you want a ratio of 2: 3 or 4: 5. For example, if you have an image with a width of 650, your minimum height should be 975. For the best pin, although longer is better, in general.
Long pins are more favorable on Pinterest since they take up more space in the food, which makes it difficult to pass.
The image is impressive.
So, what makes the Pin perfect?
- Without faces: human faceless images get 23% more repins. Pinners like to see things more than faces.
- Vibrant colors: Paula’s pin works very well because there are several vibrant colors in her image: files, roses, reds, drawers to share.
- Contextual background: simple and simple white background images receive only a quarter of repins. If you want more pins, choose a background that will be added to your overall image. In Paula’s photo, her salad bowl is on a wooden picnic table, which makes sense to anyone looking at the photo.
- Includes shades of red: predominantly red, orange or pink images receive up to twice as many repins as images with more shades of blue.
- Brightness: brighter images work 20 times better than darker images.
Pinterest also has its own guide to create better pins. They suggest the following:
- Keep the brand and logo to a minimum: Pinterest suggests trying your brand. You want to add credibility to your pin, not remove what you are posting. Therefore, make your brand logo, if included in your image, large enough to be displayed on a grid on your phone.
- Use high-quality images: great pins use high-resolution photos and graphics that look professional.
- Simplify things, Simon: keep your images focused on an apparent subject. Avoid having a variety of random objects or products.
Include text in your image
If you want your pin to attract your attention and direct traffic back to your blog, it’s a good idea to start adding text to your image.
In addition to looking more professional, if done correctly, it helps the pinner know exactly what his pin is about, quickly and quickly.
This is how this Pinterest feed is more dynamic and attractive:
Now, let’s see how this feed has no text on the pins and how easily it can happen without seeing those pins.
And, if you don’t know where to find free fonts, a good place to start is Google Fonts. You can’t go wrong there!
#5. Join a Pinterest group
Pinterest group boards are perfect for generating more traction in your blog. A group board, if popular, is a community board where other users can pin. They are extremely popular and can offer more exposure.
By joining a community council, you can quickly increase your fan base. If you regularly set it on a group board, other people who follow it will see your pins and may be interested in the Pinterest board. If they like what they see, they will follow.
On your Pinterest homepage, your group’s panels look like this:
There is a people icon on the right side of your board. This indicates that it is a group plate.
So how do you find groups of groups? The easiest way is to search for PinGroupie. Just search for a keyword (blogging, for example) and see what’s out there.
There are several ways to join a group meeting:
- Meet the creator of the group meeting: start setting your content and open a dialogue with the creator. Pinterest is not just to fix, you can develop a solid network by commenting on the pins.
You can also visit the creator’s blog and leave comments there. These gestures will help the creator know who you are and trust you when you contact him to join the Pinterest board.
- See the invitation instructions: some group cards have instructions in their description. It can be as simple as sending an email to the group’s creator or you can leave a response on one of its pins. Remember to be courteous and explain why you want to participate.
- Being invited by a member of the group, as a member of the group, can invite others, as long as it is allowed in that particular group.
If you want to create a group board, there are two ways to do it.
- Create a new board as usual, but instead of jumping on “contributors” you can now add other tags by name or email address.
Create group frames from an existing frame. You can invite other followers or bloggers to the existing board.
#6. Increase your Pinterest traction with the Social Snap plugin
If you are running WordPress, you probably know and use many useful add-ons to make your blog’s life easier.
Easy is good, of course, but when it comes to that, we don’t really look for one main thing: more traffic?
Using the Social Snap plugin and some of the unique features of Pinterest, you can increase your presence on Pinterest and, in turn, greatly increase your reach and traffic.
Social Snap is a complement to share on social networks. So, if you are running another social sharing add-on such as Monarch or Shareaholic, you first want to disable it from your WordPress backend.
Once you have downloaded, installed and enabled the Social Snap plug-in, go to the Social Networks Share -> Manage Networks tab and include the Pinterest button in your list of networks. I like to include Facebook, Pinterest, and Twitter, but if you are in a B2B niche, you could also include LinkedIn. However, keep it slender, since the last thing you want to do is overwhelm your visitors with too many options.
Then, when it comes to location, many people find that placing buttons to share on social networks at the bottom of each post, along with a floating bar next to them, works well to promote social media sharing without being too much intrusive.
Have you ever been to a blog, click on the Save button on Pinterest that appears when you hover over an image and get a pop-up window that lists all the images on the page?
Do you remember what we said about giving the visitor many options?
To really start gaining momentum on Pinterest, enable the Social Snap Pinterest Save button feature located on the Social Media Sharing -> Media tab. When a visitor scrolls over an image in their blog post, a red Save button appears and, when clicked, takes the visitor directly to Pinterest to share only that image.
Now for the part where Social Snap really shines. When you create a publication or page in the backend of your WordPress publication editor or edit an existing one, you can set specific publication options in the Social Snap Options section.
This is where you load your carefully designed Pinterest image and create your optimized Pinterest description. Every time someone clicks on the social media share button, they take it directly to Pinterest with the image and description ready, ready to set.
By making an extra effort to create an image and PIN description for each post, you can influence what visitors share on Pinterest, allowing you to target only the most optimized images and keywords.
Social Snap comes in a free version, but the most important features are only available in paid versions.
Social Snap has 3 different membership layers; Those are:
- In addition: $ 39 / year for a site and one year of support. It includes all the functions but none of the complements.
- Pro – $ 99 / year for 3 sites and one year of support. It includes all the functions and complements.
- Agency: $ 299 / year for 15 sites and one year of support. It includes all the functions and complements.
Pinterest was the fastest growing social network in 2014 and growth is still strong. It is safe to say that it will not get anywhere soon.
For bloggers, it can be a great playground to assess your image and marketing skills. To really see the results of Pinterest, click on your site, try following these steps:
- Sign up for a business account
- Pay attention to your copy of the description.
- Learn the right time and day to set
- Create amazing pin images
- Collaborate in a group meeting