windows 10 pro lizenz kaufen office 2019 pro lizenz kaufen office 365 pro lizenz kaufen windows 10 home lizenz kaufen windows 10 enterprise lizenz kaufen office 2019 home and business lizenz kaufen office 2016 pro lizenz kaufen windows 10 education lizenz kaufen visio 2019 lizenz kaufen microsoft project 2019 lizenz kaufen microsoft project 2016 lizenz kaufen visio professional 2016 lizenz kaufen windows server 2012 lizenz kaufen windows server 2016 lizenz kaufen windows server 2019 lizenz kaufen betriebssysteme lizenz kaufen office software lizenz kaufen windows server lizenz kaufen softhier.com instagram ucuz takipçi satın al instagram ucuz beğeni satın al instagram ucuz görüntülenme satın al instagram ucuz otomatik beğeni satın al facebook ucuz beğeni satın al facebook ucuz sayfa beğenisi satın al facebook ucuz takipçi satın al twitter ucuz takipçi satın al twitter ucuz beğeni satın al twitter ucuz retweet satın al youtube ucuz izlenme satın al youtube ucuz abone satın al takipçi hilesi

7 Types of SEO And How To Work At Them (Complete Guide)

7 Types of SEO And How To Work At Them (Complete Guide)

Search engine optimization or SEO is a complex process that has several different types. All types of SEO have the same objective: to optimize a website for greater visibility in search engines.

In this post, I will explain the different types of SEO and what SEO techniques are applied to each type.

What are the types of SEO?

Let’s start with a quick definition of what SEO is.

SEO is the process of making a website easier for search engines to understand and easier to use. The general objective of SEO is to increase the organic traffic of search engines, improving the positions where the site appears in SERPS for various search terms.

At the beginning (think of the beginning of 2000), SEO was simple, but over the years the entire SEO process became complex.

When optimizing a site for search engines, you should consider hundreds of rules to satisfy the various search engine ranking factors and, at the same time, keep your users happy.

To make it easier to handle, the SEO industry comes with different types of SEO. Each type is responsible for several SEO rules.

The important thing is to understand that these SEO subsets are not a different process, it is just a way to divide a complicated process into several smaller and easier to manage processes.

Therefore, the various types of SEO are:

  1. Technical SEO
  2. On-Page SEO
  3. Content SEO
  4. Off-Page SEO
  5. Local SEO
  6. Mobile SEO
  7. eCommerce SEO

The most important are technical SEO, on-page SEO, and off-page SEO, as shown in the following diagram.

7 types of SEO And How To Work At Them (Complete Guide)

Technical SEO

Technical SEO is exactly what the name implies, that is, the technical parameters that affect the visibility of a website in search engines.

The main objective of technical SEO is to ensure that search engine crawlers can track and index a website without problems.

The most important technical SEO guidelines are:

  • Verify and optimize your robots.txt file to ensure that search engines can access your site correctly.
  • Add and verify your site with Google Search Console and specify your preferred domain.
  • Use the COVERAGE report to find and correct crawl errors.
  • Create an XML sitemap and submit it to all major search engines.
  • Optimize the site structure and the URL structure.
  • Follow SEO Friendly web design
  • Create fast loading sites on computers and mobile devices.

On-Page SEO

On-Page SEO is about the page itself and how to make it more friendly for search engines and users.

Keep in mind that, although search engines analyze a site as a whole, the ranking is done at the page level.

That is why it is important to pay attention to the optimization of each page of your website.

The most important On-page SEO guidelines are:

  • Optimize the titles of your page. This is a critical factor in SEO. The titles of the pages are displayed in the search results and should be interesting for users to click. The title page should also provide search engine robots with sufficient clues about the content of the page.
  • Optimize your H1 tag. While the page title is displayed in SERPS, the H1 tag is displayed as the top header of a page. An optimized page has only one H1 tag and generally has the same values ​​as the page title.
  • Optimize your headlines. In addition to the H1 tag, a page must have subtitles (H2, H3) for the different sections. In the case of long-format content, subtitles make it easy for users to read the page and search crawlers.
  • SEO for images. All images used on a page must be correctly optimized, otherwise, search engines will not be able to understand what they represent. Things like optimizing the file name, file size, and ALT text are essential for image SEO.
  • Page formatting. Publishing a page with text and images without wasting time to beautify the content is not a good SEO practice. Although Google cannot “see” a page as a human being, it has ways of understanding how a page looks or if it is full of ads and pop-ups, and this is taken into account during the ranking process.

Content SEO

Content SEO is a subset of SEO on the page. Content SEO has to do with the quality of the content and how to improve it.

Because it is a very important SEO success factor, many consider it one of the types of SEO. In many cases, you can find content guidelines under on-page SEO, which is also a correct approach.

Posting excellent content that users love and that search engines can understand is the winning combination.

To achieve this, you can follow these guidelines:

  1. Start your content creation process with keyword research. Find the important SEO keywords for your site and incorporate them into your content.
  2. Go ahead and search for long-tail keywords and semantically related keywords (or LSI) and add them to your titles, headline and main content.
  3. Publish complete content and enough time for users to get what they want and search engines have enough clues to understand the context of their content.
  4. Link to other high-quality sites (if that makes sense) and to other pages on your site to help users learn more about a topic.
  5. Use structured data and schemas to identify important parts of your content for search engines.

Off-Page SEO

Off-page SEO has to do with promotion. While previous types of SEO focused more on the infrastructure and content of the website, off-page SEO has to do with the techniques you can use to promote your website on the Internet.

Popular sites are more likely to have a higher ranking on Google than less popular sites.

The most important off-page SEO methods are:

  • Link building. Link building is the process of obtaining SEO backlinks from other sites. These backlinks act as “trusted votes” and increase the authority of the target site (as long as they do not have the nofollow attribute attached to the link).

Brand Promotion. Google likes to rank well-known brands with high scores on results because people trust them.

In addition to promoting your website to get backlinks, you should also promote your brand and encourage conversations about it on the various social networks and forums.

Google can capture these signals and reward the sites that people talk about.

Local SEO

Local SEO is a type of SEO only suitable for local businesses.

In other words, if you have a website and your goal is to get customers to visit your local store, optimize your website for local SEO.

Everything mentioned above is valid for local SEO, with the addition of the following guidelines:

Make sure you have the name, address and contact details of your company on each page of your website.

  • Add the local business scheme to your home page
  • Create a Google My Business account
  • Register your business in reliable directories such as Yelp, Yahoo, small businesses, Foursquare, and others.
  • Promote your site in local directories and sites (for example, local newspapers online).

Mobile SEO

Mobile SEO is not, in itself, a different type, but a subset of SEO specific to mobile devices.

It is a fact that now more than 60% of Google searches are performed on mobile devices.

That is a great deal and a good indication that the Internet is moving away from the traditional desktop and moving to mobile devices.

This is also the reason why Google decided to create a mobile index and start indexing the mobile version of a website, rather than the desktop version.

When working on mobile SEO, you must ensure that:

  • Your website is compatible with mobile devices. Running the test for mobile devices is a good place to start.
  • The website loads quickly on the cell phone.
  • The site is easy to use on mobile devices.
  • The mobile user experience is not affected by interstitial banners, other aggressive advertising methods or pop-up windows.

Ecommerce SEO

eCommerce is a big industry. When it comes to search engine optimization, optimizing an e-commerce site is more complex than working on a blog or corporate website.

It has many more pages to optimize and it is much harder to promote an e-commerce site.

The most important SEO factors for eCommerce are:

  • The optimization of an online store starts with the homepage and category pages. These two types of pages must be optimized correctly before starting to work on the pages of your products.
  • Optimize your product pages based on the results of your keyword research.
  • Optimize ALL visual elements of your store (images, videos)
  • Add the necessary designs (product, offers, etc.)
  • Promote your store on social networks
  • Think of creative ways to make people link to the pages of your products
  • Start a blog and post content related to your products and how they can help people solve a problem.

What is Black Hat and White SEO?

Is Black hat SEO a type of SEO?

Some people believe that ‘black hat SEO’ is a type of SEO and this creates confusion for beginners.

Black hat SEO is just a term used to describe any action taken to deceive search engine algorithms.

From time to time, many people have ideas on how to link artificially to improve the ranking of a website on Google. These methods are contrary to Google’s guidelines and should be avoided.

The only result of following the black hat techniques is to lose your ranking and confidence in Google, be penalized by Google and decrease your chances of getting ratings on Google again.

All the methods described in the article are “White Hat SEO” techniques and, if you follow them correctly, you can get a high ranking in the search engines and get a share of the search engine traffic.

Conclusion

SEO is one of the most powerful digital marketing tools for any type of website. A website optimized for SEO enjoys high visibility in search engines and improves the user experience.

To facilitate handling, the SEO process is divided into several threads or types. The most important types are technical SEO, on-page SEO, and off-page SEO.

3 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *


adana escort adapazarı escort adıyaman escort afşin escort afyon escort ağrı escort ahlat escort akçaabat escort akçakale escort akçakoca escort akdeniz escort akhisar escort aksaray escort akşehir escort aksu escort akyazı escort alanya escort alaşehir escort aliağa escort altıeylül escort altınordu escort amasya escort anamur escort ankara escort antakya escort antalya escort araklı escort ardahan escort ardeşen escort arnavutköy escort atakum escort avanos escort avcılar escort aydın escort ayvacık escort ayvalık escort aziziye escort babaeski escort bafra escort bağcılar escort bağlar escort balıkesir escort bandırma escort bartın escort batıkent escort batman escort battalgazi escort bayburt escort belek escort besni escort beylikdüzü escort beyşehir escort biga escort bilecik escort bingöl escort birecik escort bismil escort bitlis escort bodrum escort bolu escort bor escort bornova escort boyabat escort bozüyük escort buca escort bucak escort bulancak escort bulanık escort bünyan escort burdur escort bursa escort çan escort çanakkale escort canik escort çankaya escort çankırı escort çarşamba escort çayeli escort çekmeköy escort çerkeş escort çerkezköy escort çeşme escort ceyhan escort çivril escort çorlu escort çorum escort çubuk escort çukurova escort çumra escort dalaman escort darıca escort datça escort davutlar escort defne escort denizli escort derince escort develi escort didim escort digor escort dinar escort diyadin escort diyarbakır escort doğanşehir escort doğubayazıt escort dörtyol escort dulkadiroğlu escort düzce escort edirne escort edremit escort efeler escort elazığ escort elbistan escort emirdağ escort erbaa escort erdemli escort ereğli escort erenler escort ergani escort ergene escort erzincan escort erzurum escort escort esenler escort eskil escort eskişehir escort espiye escort eyyübiye escort fatih escort fatsa escort fethiye escort finike escort fındıklı escort gaziantep escort gaziemir escort gebze escort gediz escort gelibolu escort gemerek escort gemlik escort gerede escort giresun escort gölbaşı escort gölcük escort görele escort görükle escort göynük escort gümbet escort gümüşhane escort güngören escort güroymak escort gürsu escort hakkari escort haliliye escort hatay escort haymana escort horasan escort iğdır escort ilgaz escort i̇lkadım escort i̇negöl escort i̇skenderun escort isparta escort i̇stanbul escort i̇zmir escort i̇zmit escort i̇znik escort kadirli escort kadıköy escort kağıthane escort kağızman escort kahta escort kaman escort kangal escort kapaklı escort karabük escort karacabey escort karahayıt escort karaköprü escort karaman escort karatay escort karesi escort kars escort karşıyaka escort kartal escort kaş escort kastamonu escort kaynaşlı escort kayseri escort keçiören escort kemer escort kepez escort keşan escort keskin escort kestel escort kilis escort kırıkhan escort kırıkkale escort kırkağaç escort kırklareli escort kırşehir escort kızıltepe escort kocaeli escort kocasinan escort konak escort konya escort konyaaltı escort körfez escort korkuteli escort köyceğiz escort kozan escort kumluca escort kumru escort kuşadası escort kütahya escort lara escort lüleburgaz escort malatya escort malazgirt escort malkara escort maltepe escort mamak escort manavgat escort manisa escort maraş escort mardin escort marmaris escort melikgazi escort menemen escort menteşe escort meram escort mersin escort merzifon escort mezitli escort milas escort mucur escort mudanya escort mudurnu escort muğla escort muratpaşa escort muş escort mut escort nazilli escort nevşehir escort niğde escort niksar escort nilüfer escort nizip escort nurdağı escort ödemiş escort of escort oltu escort onikişubat escort ordu escort orhangazi escort ortahisar escort ortaköy escort osmancık escort osmangazi escort osmaniye escort palandöken escort pamukkale escort pamukova escort patnos escort payas escort pazar escort pazarcık escort pendik escort polatlı escort rize escort safranbolu escort şahinbey escort sakarya escort salihli escort samandağ escort samsun escort sandıklı escort şanlıurfa escort sapanca escort sarıçam escort sarıkamış escort sarıyer escort şarkışla escort şehitkamil escort selçuklu escort selim escort serdivan escort serik escort seyhan escort siirt escort silifke escort simav escort sincan escort sinop escort şişli escort sivas escort siverek escort şırnak escort söğüt escort söke escort soma escort sultangazi escort suluova escort sungurlu escort sur escort suruç escort suşehri escort susurluk escort talas escort tarsus escort taşova escort tavşanlı escort tekirdağ escort terme escort tire escort tirebolu escort tokat escort torbalı escort toroslar escort trabzon escort turgutlu escort turhal escort türkoğlu escort tuzla escort ulus escort ümraniye escort ünye escort ürgüp escort urla escort uşak escort üsküdar escort üzümlü escort van escort varto escort viranşehir escort yahşihan escort yahyalı escort yakutiye escort yalova escort yatağan escort yenişehir escort yeşilyurt escort yıldırım escort yıldızeli escort yomra escort yozgat escort yunusemre escort yüreğir escort zara escort zeytinburnu escort zile escort zonguldak escort mersin escort aydın escort manisa escort muğla escort tekirdağ escort urfa escort yalova escort fethiye escort
Total
2
Share