Search engine optimization (SEO) comes in many shapes and sizes. It is not limited to a technique or a single tool. If you are starting to use SEO, you will need to know the difference between On-Site and Off-Site SEO. Each type offers benefits to help your blog get more site visitors. While some strategies take a few hours to execute, other tactics involve additional time to plan.
Take this opportunity to attract people to your site. Learn the difference Between On-Site and Off-Site SEO.
What Is On-Site and Off-Site SEO?
On-Site SEO includes the things you should do on your site. It includes written content, making the code simpler and everything. All the things you do on your site are called the On-Site SEO. Off-Site SEO: Off-site SEO includes backlinking and everything. In short, the things you don’t need to do on your site.
On-Site SEO Strategies
The SEO on the site focuses on the optimization of individual pages to obtain organic search traffic. By implementing these techniques, it is easier for search engines to classify their content.
#1. Keyword Search
Consumers enter keywords in search engines to find specific information. They investigate everything from ideas for Christmas gifts to cute dog videos.
Knowing your prospect’s search intent will help you create content with specific keywords. That way, you get qualified visitors, not just all curious people online.
The Moz Keyword Explorer and Google Keyword Planner are effective platforms for conducting keyword research and tracking trends. Obtaining this information provides an advantage over your competition.
Stay away from the general terms. For example, if you sell women’s clothing, use separate Long-tail Keywords that describe your products. Look for “elegant winter plaid skirts” and not “women’s skirts.”
#2. Internal Linking
When a person arrives at a web page, they probably want to learn more about the specific information mentioned. Internal links allow you to act as a tour guide and send the visitor to another appropriate page.
Linking increases your SEO performance. The Entrepreneur Neil Patel describes the advantages:
“One of the corollary benefits of internal linking is that it improves user engagement on your site. When a user sees an informative link that truly matches the context of the content, they are likely to click on that link. It can be an external link, as long as it’s something that the reader will be interested in.”Neil Patel
Internal links help search engines crawl your site. Therefore, direct visitors to another relevant page on your site.
A few years ago, search engines announced that the speed of a site’s page would affect its ranking. This guide still influences SEO today. As a result, you must control the loading time of your pages.
According to Google, it takes an average of 22 seconds to load a mobile landing page. However, “53% of mobile site visitors leave a page that takes more than three seconds to load.”
The free PageSpeed Insights tool analyzes the content of your web page and generates suggestions to speed up your page. It is easy to use and only takes a few seconds to get your speed score.
Large image files can negatively affect page speed. You can solve this problem by using a tool like TinyPNG to reduce the file size.
Also, consider the number of widgets connected to your site. Excessive social buttons, comment areas, and pop-up ads can slow down the page.
Off-Site SEO Strategies
External SEO is the process of improving your search rankings through referral traffic. These techniques include brand awareness and the creation of remarkable content.
#1. Public Relations
The perception of your business informs customer decisions. Public relations together with SEO aim to increase your inbound links and brand awareness.
Getting coverage in online publications and news agencies begins with the development of a compelling story about your business. Jeremy Knauff, the founder of Spartan Media, explains:
“[Public relations] focuses on getting real humans who work at legitimate, authoritative publications genuinely interested in and talking about your story. It’s about truly adding value, which in turn tends to generate inbound links, as opposed to simply producing garbage links on websites that no one visits.”Jeremy Knauff
To get the attention of a journalist, you must highlight a remarkable activity. You may be partnering with a charity to donate funds or you are initiating innovative research that supports your brand. You can generate rumors by writing a press release and starting a social media campaign with a unique hashtag.
#2. Guest Blogging
Content writing is another way to get backlinks to your site. Through guest blogs, you can become a thought leader in your industry, as well as maximize your SEO potential.
Guest blogging involves the creation of content for non-competitive sites with similar audiences. You will get powerful relationships and website traffic.
In the guest blogging, it is essential to follow the rules described on the specific site. Below is an example of Mention, a social media monitoring tool.
You’ll also want to choose a theme that resonates with readers. If possible, tell a story about a recent experience, highlight a customer’s story with humor or get people’s attention with impressive statistics.
Guest blogging is the perfect time to add your experience to a wider conversation. You must satisfy the publication and its readers.
#3. Influencer Outreach
You are as good as the community around you. To update your circle and get inbound links, the reach of influencers offers a step in the right direction.
Influencers are individuals who shape the buying habits of consumers. They can convince people to visit websites, try products and join social communities.
For companies, this commitment turns out to be a great benefit. Michael Quoc, founder, and CEO of Dealspotr offers his vision:
“When your business engages with a new social audience, it unlocks the potential for more followers and engagement. This can lead to more site traffic, backlinks, and other factors that improve SEO.”Michael Quoc
Do your research by selecting influencers. It is important that your values match your brand and your audience has some interest in your products.
Influencer associations will build your brand’s reputation faster. In addition, it gives bloggers another reason to return to their site.
It is important to know when and how to apply SEO strategies on-site and off-site. Each type has a different solution so that your site attracts more visitors.