Did you know that 1.6 billion people are connected to a small business on Facebook?
Facebook is a valuable platform for you to connect with potential customers, help them learn about your business, and convert them into customers. With Facebook advertising, you can reach more people interested in your business and help them discover your products or services.
On this page, we’ll answer your burning questions about Facebook advertising, including:
- What is Facebook advertising?
- Why run Facebook marketing ads?
- How do I launch Facebook ads?
Read on to learn more about Facebook Ads!
What Is Facebook Advertising?
So what is Facebook advertising? Advertising on Facebook is a marketing method that allows you to show personalized promotions to your audience to buy your products or use your services. These promotions are designed to fit your unique brand and attract qualified leads to your business.
What Are Facebook Ads?
Facebook Ads are paid ads that appear on users’ news feeds and in the right column on desktops. These ads look like a Facebook user post, allowing them to be combined with other content posts on a user’s feed.
You can also see promotional ads based on your friends’ social actions. For example, if one of your friends likes a page, you might see a promotional ad for that page with a tag indicating who liked the page.
Facebook Ads allow you to visually promote your business to interested prospects to help you get more leads for your business.
Why Run Facebook Marketing Ads?
Now that we’ve answered, “What is Facebook advertising?” and “What are Facebook Ads?”, it’s time to answer the next most common question: Why run ads on Facebook?
Here are five reasons why you might want to use Facebook ad marketing in your business:
You Have Access To A Large Audience Pool
One of the most important benefits of running Facebook Ads for your business is that you can access a large audience group. Facebook has more than 2.3 billion monthly users. With billions of people using Facebook, chances are good that you will reach people who are looking for your products or services.
People Spend Time On Social Media
When you invest in marketing for your business, you want to use strategies that allow you to reach people who are interested in what you offer. Social media is one of the best places to do this – the average user spends 28% of internet time on social media.
For Facebook, in particular, people spend a good chunk of their day on the platform – the average user spends 40 minutes a day browsing Facebook.
Since people spend their time browsing their feeds on this platform, it is an excellent opportunity for you to reach them by launching marketing ads on Facebook.
Advanced Targeting Options
When you market your products or services, you want to reach the people most interested in your business. With traditional marketing methods, reaching the people who want your products or services is challenging; Your ads are often shown to people who are not interested in your business.
However, with Facebook marketing ads, you have more precise targeting options. You can target people based on demographics, hobbies or interests, and more. As a result, your marketing investment goes to the people who are likely to buy your products.
Easy Set-up Process
One of the most important benefits of Facebook ad marketing is the simple setup process. If you want to launch an ad campaign on Facebook, it is easy to set up. Facebook guides you through the step-by-step process of setting up your ad.
You’ll know everything you need to include in your ad through this step-by-step process and can launch it in minutes.
Friendly For Your Budget
The last benefit of advertising on Facebook is that it is inexpensive. First, Facebook allows you to set the budget you want to spend on your ads. You don’t need to stick to a specific amount, allowing flexibility with your budget.
Another reason that Facebook ads are good for your budget is the cost per click (CPC).
Typically, Facebook ads work on a pay-per-click system, where you only pay when people click on your ads. While there is no fixed number for how much you will pay for each click, the average drops to around $ 1.72 per click. This number also varies between industries but is generally around the $ 1-2 mark.
With a low CPC, you can get more qualified leads within your budget.
How To Launch Your Facebook Ads
If you think Facebook ad marketing is right for you, it’s time to launch your ads! This is a quick overview of how you can launch your Facebook ads.
Choose Your Objective
The first step in setting up Facebook marketing ads is choosing your goal. There are 10 marketing goals you can choose from for your ads. These goals fall into three categories: awareness, consideration, and conversion.
You want to choose the goal that best suits the purpose of your ad. For example, if you want to increase engagement with your content, you must select the engagement goal.
Select Your Audience
Once you’ve chosen your goal, you determine who you want to target with your ads. You can target people based on information such as:
- Job title
- Device usage
- Prior purchases
If you have marketing people, you can use them to help you reach the right people.
Decide Where To Run Your Ads
Next, you’ll want to choose where to show your ads. You can choose to show your ads on the following platforms:
- Delivery courier
- Audience network
You can show your ad on multiple networks to reach as many potential customers as possible.
Set Your Budget
When you do ad marketing on Facebook, the next step is to set your budget. Facebook has two budget options:
- Lifetime budget: the amount you want to spend for the duration of your campaign.
- Daily budget: the amount you want to spend each day on your ads.
The best option to stretch your budget is to use your daily budget. The daily budget sets a cap on your ads for the day, so when your budget runs out, your ads will pause until the next day. This ensures that you don’t spend your entire budget too quickly.
Pick Your Format
The next step in launching Facebook ads is choosing your ad format. Facebook offers various advertising formats to its audience, including:
- Ads with photos
- video ads
- Carousel Ads
- Story Ads
- Messenger Ads
- Slideshow Ads
- collection ads
- playable ads
- Instant experiences
You can use any of these ad formats to help engage your audience and get them to click on your ad. After choosing your format, you can add your images and text to complete your ad.
Launch Your Ad
Once you’ve completed all the essential information about your ad, it’s time to launch! Your ad will enter the Facebook ad auction and start to appear in front of more potential customers who are looking for your products or services.