Today, online marketing is all about the likelihood of visibility and recognition. People often find their small businesses online in one of three ways:
- The company comes up too early when analyzing search engine results.
- A person has mentioned or recommended your site on their website or social media pages.
- Or people already know the company and keep looking.
What is SEO (Search Engine Optimization)?
SEO is considered a set of strategies that have the overall goal of attracting more people to the site the first time, simply by improving search engine optimization rankings. SMO (Social Media Optimization) is considered part of SEO and contributes to SEO in three different ways, eventually helping people find it online.
What is SMO (Social Media Optimization)?
As the name suggests, SMO deals with different social networks and also contributes to the growing importance of the business. This is one of those aspects of the optimization business, which ends up increasing the company’s presence and increasing online reputation through different interactive communities that involve not only Twitter and Facebook, but also forums, blogs, etc. All sources in which the company is mentioned or socially linked.
Working with SMO helps to strengthen the brand and increase visibility in a massive way. This eventually leads to proper lead generation and thus increases sales. Optimizing social media accounts builds trust and familiarity for the business as consumers will see your site mentioned and highly recommended.
What is SMO Not Considered to Be?
If you are looking for ways to improve your SMO game, then it is vital to note that having too many links to your site that extend to the social network is not considered highly optimized. Trying to be present in all the places that agglutinate all the Facebook pages of different industries, be part of the Google+ community, or be active in the different LinkedIn groups to continue and seed the links to content is considered very counterproductive for SEO and SMO.
Social actions continue to have great weight when it comes to reaching different sources. In addition, the indiscriminate spreading of links without achieving adequate engagement and participation allows them to unfollow you on multiple social networks, which in turn reduces security.
To find ways to improve SMO for small businesses, you can also focus on engaging with the right kind of audience, contributing to relevant conversations, and posting related stuff.
Why Does One Need SMO?
Google recently published a review of its different search algorithms, called Hummingbird. Due to its speed and accuracy, this new algorithm has changed the way Google actually interprets various search terms and also improves the weight given to factors that help drive search engine rankings.
Memberships are crucial in calculating rankings. They are also very good at estimating future rankings. The Hummingbird algorithm is known to truly value quality content that is relevant, shareable, and trustworthy at the same time. Therefore, the more the material is shared between different social networks, the higher the quality of the content and the better the ranking in Google.
SEO & SMO: Do They Help Each Other?
SEO is known to focus primarily on improving website ranking and can attract different visitors through Google likes. SMO, on the other hand, focuses only on generating traffic through various social media platforms. Both SMO and SEO operate in very different spheres and impact each other.
The main and central function of SMO and SEO is to generate relevant traffic to the website in the long term. So it makes even more sense for the two of you to work together to generate as much traffic as possible.