Content marketing, social media, SEO, digital engagement – these are all typical things you’ll use to try and attract new customers. But are you seeing the results you expected? There is always room for improvement, so learning should be a priority.
We have put together the following essential list of top 10 resources to help you learn how to market. Better yet, they are all free. Okay, yes, you may need to share your email address to access some of them, but that’s a small price to pay for what you will get.
As always, if we missed something, please comment below with your suggestions. And don’t forget to bookmark this page so you can refer back to it when you have time to improve your marketing skills.
Content Marketing Reference Library
Brought to you by the kind folks behind Copyblogger, this comprehensive content marketing reference library offers a crucial list of 100 essential content marketing articles. We cover ten different categories, from content strategy and promotion to idea creation and traffic generation. Score!
The Beginner’s Guide to SEO
Are you new to SEO? Do you need to improve your knowledge? The Beginner’s Guide to SEO has been read over three million times and provides the comprehensive information you need to get on your way to professional-quality search engine optimization.
Social Marketing Success Kit
Find out how to drive new business and revenue across multiple social media channels with the Marketo Social Marketing Success Kit. From best practice guides and webinars to helpful social media cheat sheets and blog posts, this resource comes highly recommended.
Social Media Calendar
This excellent online resource gives you everything you need to grow on social media. Each week, you’ll have upcoming calendar events to explore, details of popular hashtags, and plenty of social media tips and guides. An absolute must!
Find out how research and experience-based marketing can help your product or vision succeed, presented by the inspiring team behind Zana.
The Moz Local Learning Center
Potential customers search for your business online. Make that connection happen with local search. Optimizing your local search listings helps attract new customers directly to your business. Moz’s Local Learning Center will teach you what local search is if it’s the best marketing option for you, and how to implement local search best practices to drive customers to your site.
HubSpot Social Media Blog
HubSpot offers useful marketing content throughout its blog, all to help you better promote your business. From a handy character count guide to 15 hidden Instagram hacks, this blog is always up to date and will keep you up to date on new marketing trends.
The Essential List of Startup Marketing Resources
Learn about marketing strategy, customer acquisition, and growth for startups, all from this essential list of marketing resources. Perfect also for freelancers. Oh, and it’s always evolving and updating.
Creating Content That Converts
For most people, content marketing doesn’t work. This engaging post will explain why and show you step-by-step how to create content that does, that is, content that generates acceptance, leads, and revenue for your business.
The Multi-Channel Content Distribution Guide
Learn how to optimize your digital content delivery efforts with the “content pillar” approach. This guide will show you how to: align and optimize your distribution efforts; Deliver the right content at the right time and drive conversions from your target audience. Ready to deliver a wealth of high-quality content? This guide is for you.