What Is The Main Purpose Of Using Keyword In SEO?

What Is The Main Purpose Of Using Keyword In SEO?

When it comes to SEO, keywords are still very important. See why SEO keywords should inspire all of your content created to meet user needs. Keywords are ideas and topics that define what your content is about. In SEO terms, these are the words and phrases that search engines enter into search engines, also called “search queries.”

SEO keywords range from simple words to complex phrases and are used to inform website content to increase organic and relevant search traffic. If you boil everything on your page, all the images, videos, copies, etc. In simple words and phrases, these are your top keywords. If you want to create quality backlinks to your site, you need something amazing on your site that will attract people to link.

Keywords are important because they are the foundation between what people search for and the content you provide to meet that need. Your goal in ranking in search engines is to drive organic traffic to your site from search engine results pages (SERPs), and the keywords you choose to target (that is, among other things, those you choose to include in your content) determine what kind of traffic you get.

If you have a golf shop, for example, you might want to qualify for “new clubs,” but if you’re not careful, you could end up attracting traffic interested in finding a new place to dance at night. Keywords have to do with both your audience and your content because you can describe what you offer in a slightly different way than some people ask for.

To create content that ranks well organically and attracts visitors to your site, you need to understand the needs of those visitors – the language they use and the type of content they are looking for.

However, it is very important to know that a “genuine use of keywords” is a positive factor rather than just a mere stuffing-up of keywords.

Today, Search engines are much better at analyzing web pages than before. These search engines can detect a genuine use of keywords v/s stuffing up. That is done by calculating the keyword density of the web page content.

As the future arrives, search engines will only get more human. You need to start treating search engines as humans with a good sense of judgment.

There are three types of keywords:

  • Generic keyword
  • Broad match keyword
  • Long tail keyword

Generic keyword:

Generic keywords are terms that broadly describe your products or services. They have a wider reach and they help to target people who search for something without a specific brand or location in mind.

Broad Match Keyword:

Basically, broad match is a keyword match type that search engines use to determine which search terms your ads are eligible to match against. It’s called “broad” because it allows your ad to match the widest range of possible keyword searches that are still somewhat related to your keyword.

 Longtail Keywords:

 Longtail keywords are keyword phrases that are three or more words long and very specific as they are more focused on a niche. … These longer tail keywords may have lower search volume but rest assured that search intent will be clearer.

I recommend longtail keywords to do SEO because it has low competition, attract real user, save money, valuable.

How to find and SEO Longtail Keywords?

Actually, there are many online keywords tool to research keywords such as Longtail Pro, Ubersuggest, KWFinder. However, I prefer the WordPress plugin to do keywords research especially longtail keywords.

The plugin is WordPress Longtail Keywords SEO. It suggests the keywords that related to the main topic and your content with detailed search volume, CPC, competition rate

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