Do you want to know how to get Facebook traffic without paying through the nose?
You are not alone.
If you are sharing content on Facebook with the goal of attracting traffic to your site, you have probably realized that you are not getting the results you want.
This is because the organic reach, which connects with unpaid fans, is declining. And if people don’t see your content on Facebook, that content won’t be able to drive traffic back to your site.
Buzzsumo’s survey of Facebook traffic statistics shows that only in the last year, the average participation of the brand and the publisher has fallen by 20%. This follows further falls in previous years.
It is likely that Facebook’s experience of removing the content of the non-sponsored page from the main news source makes the problem more serious.
What does this mean?
Many companies feel that if they want their own fans to see their own content, they need to buy Facebook traffic with social advertising.
The problem is that this may increase soon and not all companies have a large marketing budget.
But what if you could get traffic from Facebook without spending a penny?
It is still possible: if you know the right strategies.
So we have prepared this guide. We have listed some key strategies that will show you how to get Facebook traffic for free, and we will show you each strategy step by step.
Obviously, you will need a Facebook page to implement them. So, if you don’t have one yet, follow the instructions in the Facebook guide.
Here’s a handy list of all the strategies for easy reference:
Add links to your website
Let’s start with a tip that is not obvious when you think about how to get traffic from Facebook: link to your website.
If that sounds too simple, listen to us …
Your Facebook page has an About tab that allows you to include a link to the website in the appropriate field, but there are some other link opportunities that some people miss.
For example, you can include links in the Biography and Personal Information sections. This is a good place to highlight the content you are proud of, show your special offer or link to your landing page.
To edit the About tab, log in to Facebook, go to your page and click on the tab (this works if you have edit access to the page). As you scroll through each section, the Edit link will appear.
Click on it to enter the editing field and edit its text. To add a URL, enter it. When you’re done, press Save.
Use page milestones to generate traffic
You can also create links in the milestones of the page.
Facebook milestones are important events in the development of your business, which you can highlight on your page.
To create a milestone on the page, click on the three dots just below the cover image and scroll down to Create Milestone. A box will appear.
Add a title, date, description (Facebook calls this “story”) and an image for your milestone. You can include a link in your story, as we did in the example below.
Click on Save. Now, when people click on the About tab, they will see their milestone, complete with the link.
This is a good way to highlight important events or content and send people to your site for more information.
And do not worry; The milestones are not permanent. If you want to change what you are promoting, you can always edit or delete your milestone.
Give Your Audience What They Want
If you use Facebook to generate traffic for free, you must understand how your audience behaves so you can deliver what they want. Facebook Insights provides data on the performance of your page. We will focus on two sections that are particularly useful for generating traffic.
How to find the content that works
First, you want to understand what content your audience responds to best. This will help you decide what type of content to create and share, maximizing your chances of getting Facebook traffic.
To find this information, visit Insights on the main Facebook page.
Scroll through the summary tables and see your 5 most recent posts. Click View all posts to see the reach and engagement of all your posts.
This will tell you how many people saw your posts and how many reacted, clicked, commented or shared.
Pay attention to post clicks, as this tells you how many people follow the links to your site and which posts achieve this successfully.
Factors that affect clicks may include:
- Post topic
- Length of your description
- Type of content (image, video, blog post, etc.)
- Time of the day
Once you’ve identified what your highest performing posts have in common, you’ll know what works best for your audience to click.
One of the secrets of success with social media content is to share it at the right time. There is a lot of research on the best time to post on Facebook. According to the Hubspot, Thursday through Sunday at 9 a.m., 1 p.m. and 3 p.m. They are the best schedules.
Of course, this does not mean that this is the right time for your fans. To get the most traffic and participation, you must post when your true fans are online.
You can find this information easily on Facebook. Go to Insights »Posts» When your fans are online. You will see the days and times when your fans are most active. Write this and use this information to schedule your Facebook posts for exact times.
To do this, go to their page and create your post as usual. Then click on the arrow next to the Publish button. Click Schedule to open the schedule box.
Set the date and time when your content should appear. Click Schedule to place it in the publishing queue.
Get expert advice on how to optimize page performance
Wouldn’t it be great to learn how to get Facebook traffic by optimizing your page? That is exactly what Likealyzer offers.
While Facebook provides tips on how to improve page performance, they can be lost when washing other notifications. Likealyzer analyzes your Facebook page and provides concrete recommendations for improvement that make your Facebook content more visible and, therefore, generate more traffic.
There are two ways to use Likealyzer. First, you can search for a page using the search box on the screen.
This will provide a brief description, but the recommendations are limited.
A better option is to log in to Facebook and let Likealyzer find your page. After a few moments, you will see a report that covers the first page, about the page, activity, response, and engagement.
You will discover:
- How your Facebook page compares with other people in the niche
- What is the content mix (presented in a much friendlier way than Facebook)
- What works well and what needs improvement
The beauty of Likealyzer is simple recommendations to further improve your Facebook page. Not only will you learn how to direct traffic to your Facebook page, but also how to get more Facebook engagement and traffic to your website from that page.
Find high-performance content with Buzzsumo
It is quite obvious that widely shared content on Facebook attracts more traffic on the web. So how can you find out what Facebook users like so you can use that information to adjust their own content strategy and get a better ROI for content marketing?
Buzzsumo is the perfect tool to help with that. As you collect and track information to share on social networks, it is a great way to discover what the Facebook public loves.
How to find the most shared content with Buzzsumo
To get the most out of Buzzsumo, create a free account. After logging in, click on Content Search »More Shared and enter your topic. We are using “digital marketing.”
Buzzsumo will suggest related topics as you type. Choose one and press Search.
Use the filters on the left to select content types and deadlines. If you are not satisfied with the results, you can click on a link to search for content with just your search phrase in the title.
By default, the list of results is sorted by Total Commitments, but you can click on the Facebook Engagements link to see what content is most popular on Facebook.
Use this as a starting point to generate your own ideas. For example, many of the contents of this list are about marketing skills and trends, suggesting that if you create or share similar content, it will work well on Facebook and send you traffic.
Create a Facebook popup
If you want to get more shares and more traffic, you need a larger audience on Facebook. And one of the best ways to increase your audience on Facebook is to ask people who are already visiting your site to like your page.
Use interactive content
When it comes to promoting engagement on Facebook, you simply can’t beat interactive content. Research from the Content Marketing Institute shows that questionnaires and contests are two of the most effective tools used to raise awareness about a company.
Both types can also be used to help generate free traffic on Facebook.
How to generate traffic with a Facebook contest
If you want to run a contest on Facebook, make sure you comply with the promotional guidelines. In particular, you must:
- Make it clear that Facebook is not in any way responsible for the contest.
- Avoid asking people to share their timelines or tag their friends to gain entries.
The good news is that you don’t need special applications or complicated software to run a contest on Facebook. One of the easiest ways to organize a contest on Facebook is to ask people to like your page or comment on a post to gain access.
This will help increase your audience, which is part of the increase in traffic. And it helps to offer a prize that will really interest your Facebook fans.
Alternatively, you can run a contest on your blog and encourage people to share it on Facebook and they like your page to participate. Many people use software like RafflePress to do this since it includes a free giveaway plugin.
The use of contests really works to increase engagement, which can send more people to your site. PostPlanner conducts a Facebook contest per month and, as a result, increases page exposure, engagement, and potential customers.
How to Drive Traffic with a Facebook Quiz
However, a better option when thinking about how to get traffic from Facebook is to use an external application. As Heyo explains, if you insert a quiz into your own website and encourage people to share it on Facebook, everyone who wants to complete the quiz should return to their website. Heyo calls this a closed-circuit system.
A travel company, Afar, uses quizzes as part of its marketing.
The results not only point to the content of the website, but 25% of those who completed the test left their emails with the company.
Use live video
There is no doubt: video marketing generates brand awareness, attracts potential customers and generates sales. And the latest trend in video marketing is live video.
How does this help you get traffic from Facebook? Think about that. By using Facebook Live, you can not only attract a lot of eyes, but you can also include a verbal call to action (CTA) to visit your website if you have a main magnet or other resources to offer.
Facebook Live has grown exponentially, and that is not exaggerated. According to MediaKix, since its introduction:
- Searches of live streams on Facebook tripled.
- Facebook Live videos receive 10 times more comments.
- 20% of all Facebook videos are live.
How to start using Facebook Live
According to Facebook, it’s very simple to start using Facebook Live:
Here’s how to do it in the Facebook page manager application:
- Choose to Publish when you are in the Facebook application.
- Search “What are you thinking?” At the beginning of your news source, select Go Live from the menu below.
- Create a brief description.
- Start broadcasting.
This is how you do it on the desktop:
- Look for “Write something” at the beginning of your news source.
- Just below, select Start a live video. Choose Go Live from the drop-down menu.
- Create a brief description.
- Choose your target audience.
- Press the Go Live button to start the transmission.
Add a CTA to your Facebook posts
It is worth repeating that one of the best ways to get Facebook traffic for free is to ask people who are already involved with your Facebook content.
You can do so by adding more calls to action (CTA) on your page and content.
For example, you can:
- Whenever you share content, ask viewers to like your page or visit your site.
- Include an action plan in any image you share.
- Add a call to action to your cover image.
Here is an example of Grammarly. There is a call to action in the cover image to learn about a new feature.
When you click on the image, there is another call to action to download the application from the application store.
Promote your page with an Inline campaign
Another way to increase your audience on Facebook is to use OptinMonster to create an integrated campaign at the end of each post, inviting people to like your Facebook page. The advantage of using an Inline campaign is that people who see it have already read its content and are therefore interested in what it has to offer.
See how you create an Inline campaign with OptinMonster. To add a Facebook page box, follow the instructions.
Optimize your Facebook updates
Do you want your content to be more shareable to get more Facebook traffic? CoSchedule Social Message Optimizer is a great tool to help you do that. It’s free.
To use the tool, type your message in the screen box and press Mark my message. On the next page, you will see the score.
We tested it with a link to our guide to run an email marketing campaign. He scored 62, but we thought we could do better.
Scroll down to the overview to see the message type, character count, hashtags, feelings, and emoji scores.
Then, scroll down to see recommendations for each of these sections.
Improve Facebook Post Targeting
Here is a good tip: targeting ads on Facebook is not just for displaying ads. You can use it effectively to promote blog content to those who are most interested in. The secret is to create a personalized audience for the promotion of your blog. This is how you can use the same technique:
Go to your page and click on the box that says Write something.
When it appears, enter your status update and click on the target in the post-creation window. This allows you to choose an audience for the post.
Write a topic in the window of interest. Facebook will make suggestions and also show audience numbers for each topic.
For example, since we are promoting a blog post, we want to share it with people interested in marketing.
You can also set audience restrictions, such as age, sex, location and more.
If you use the Facebook pixel, you can also further personalize your audience, avoiding displaying content to people who have already seen it.
Save your selections and press Publish.
As your content becomes more targeted, you should see an increase in participation, resulting in more free traffic from Facebook.
Keep Sharing Evergreen Content
Creating evergreen content is an essential part of any content strategy, but if you share the content only once, it is wasting its value.
Missinglettr is a tool that helps you share evergreen content without being repetitive. Sign up for a free account, add your blog and up to 2 social media profiles and see how the magic happens the next time you publish a blog post.
By doing so, Missinglettr automatically creates a campaign to share your post 9 times throughout the year, starting with the post date and ending one year later. Extract text and images from the post so you have many options to customize your updates.
To start, click the Review campaign and see the hashtags. If you are posting on Facebook, you will probably want to get rid of them completely, because, as we saw in the previous CoSchedule example, our shared content got a higher score without them.
Then click OK, let’s review the content to see the updates Missinglettr created. There will be a general description at the top, which shows how many contents of what type have been created.
Use the arrows on the screen to create different combinations. You can also edit the text for each update. You can approve each update manually or make your changes and press Approve all.
Finally, set a start date for the campaign and live it.
This means that these updates will generate traffic to your website throughout the year.
Share selectively in your personal profile
If you like most people, you can have friends who did not like your page. As long as you want to keep your personal profile, there is nothing wrong with sharing your best content from time to time.
We often see businessmen doing both, so they share with two different audiences. Although you don’t want to bombard your friends and cause an avalanche of hostility, it is worth using this strategy selectively to generate traffic. After all, if your friends love your content, they will be happy to share it with their networks.
Turn Likers into Fans
Do you know another missed opportunity to create traffic on Facebook? People who interacted with your content but did not like your page.
Let’s be realistic; If they already like what they see, liking your page is not a big step. Sometimes, all you have to do is ask.
This is where you find this information.
Scroll to the end of any post and see where the reactions to the post are listed.
Click on the names and you will see a list of everyone who responded to the post. Anyone who still does not like your page will have an invitation link next to their name. Click on the Invite link to request that they like your page.
This will increase your audience and traffic over time as more people accept this offer.
Run Promos With Other Pages
Partnerships are an established tool for business growth. Why not take this technique to Facebook?
You can get more traffic by finding a page in a complementary niche with a similar audience. Think of other products and services that your target audience may find useful, that do not directly compete with what you have to offer.
Then, start promoting your content. When you are on their radar, you can approach them to request an association to promote the content of others.
With this strategy, both pages can attract more traffic.
Is that! Put these strategies into practice and you will soon see more visitors entering your site through Facebook.