Do you want to know if the link to Wikipedia affects the ranking score of your web page? Yes! With Wikipedia’s ranking for most search terms, you can see the power you should have without doing any searches. Wikipedia is one of the most popular sites that carry a lot of weight with Google. According to Alexa’s Top 500 Global Sites, Wikipedia is the fifth most used site in the world.
Wikipedia has gained wide popularity and is useful for SEO strategies both on and off the page, as it allows users to create or edit content. It allows companies to create Wikipedia articles for their clients and embed links from their websites in the content. But why would companies want to include their links on Wikipedia?
It’s simple, fast, and probably one of the fastest ways to get a backlink. As an open-source community, anyone can make changes to the site. With Google placing great importance on Wikipedia links, marketers began to send unwanted links.
That’s why Wikipedia changed the links from do-follow to no-follow, which means that it implemented the unfollow value for all links to its articles.
Wikipedia’s Do-Follow to No-Follow Transition
As you already know, Wikipedia has started to use its no-linking policy to combat spam and discourage marketers from using the site for a variety of promotional purposes. In this concept, spider web programs will not be able to crawl the link in your search engine’s index by adding a certain meta tag to an HTML link. No-follow links can help improve brand visibility and create link diversity.
Since all external links on Wikipedia are hard-coded with no-follow value, the backlinks cannot promote the target sites. Although the web crawlers of the major search engines follow this no-follow attribute, Google still gives weight to Wikipedia links.
It doesn’t seem to affect the value of links and site spam from people trying to increase their page ranking score.
The Boomerang Effect of Wikipedia Links
Because Wikipedia pages rank high in searches, this causes what is known as the boomerang effect, in which forbidden links on Wikipedia seem to gain more weight than Google. A link in a high-level Wikipedia article also brings up the references. This can increase the ranking of low-ranking links on the page relative to the ranking and weight of the Wikipedia article.
How can you enjoy the benefits of the Boomerang Wiki effect for your business? Here are some smart and simple tips:
Creating a Wikipedia article and inserting links into it is a great way to increase your page ranking. Having external Wikipedia links to your website also helps increase your page rank score.
Adding links to your site and sharing information about it also helps. If your service was mentioned by an important post, you can add a link to the relevant article on Wikipedia. This will help keep the press about you in search results for online users to see.
Planning to use Wikipedia as your digital marketing strategy? Hire an SEO specialist from the best digital marketing agency. Creating articles and creating links on Wikipedia requires experience and knowledge of Wikipedia’s strategies to avoid spamming. To prevent your site from being blacklisted by Wikipedia, hire the best SEO expert.
Use of Wikipedia for SEO Strategies
As the popularity of the site and the visitors have increased, Wikipedia has become an ideal tool in SEO strategy. Whether you’re planning the keyword strategy for your site, searching for content ideas, or looking for ways to build trust for your site, you can use Wikipedia for on-page and off-page SEO strategy in the following ways.
Wikipedia for Off-Page SEO – Here are some viable ways to use Wikipedia to earn winning links for everyone.
While Wikipedia links are no-follow, they can generate referral traffic. Grab broken and citation needed links to get referral traffic and no next link from the most trusted sites.
Since Wikipedia pages are often the most useful pages for broad keywords, look for link opportunities with thematic pages.
Take all the URLs of all the citations in a relevant Wikipedia article and link them together for a larger list of interested people, blogs, and websites.
Research Wikipedia guidelines and work with an experienced Wikipedia editor to create a well-structured Wikipedia page for your business.
Wikipedia for on-page SEO – When you’re planning content or keyword strategy, using Wikipedia for on-page SEO is helpful in the following ways:
Since Wikipedia already ranks for many keywords relevant to a particular topic, you can gauge interest in that article. Do keyword research and planning with Wikipedia.
Create content through inactive links, necessary citations, and stub pages. It is good to plan your content around the referenced pages.