Do you want to learn how to increase your website traffic and achieve higher rankings for the keywords that can generate more sales and income for your website? Then you must learn everything there is to know about SEO and become an SEO expert.
Experience in SEO is not the exclusive privilege of SEO professionals. It’s a skill that can be mastered by anyone who wants to learn SEO on their own.
I have been practicing SEO for the last 10 years and in this post you will learn what steps you need to take to become an SEO expert.
Why Everyone Should Be An Expert In (SEO) Expert
Before getting started with the steps, it is important to understand the difference between an SEO expert and an SEO professional.
An SEO expert is someone who knows how SEO works and how to apply it to increase the ranking of a site in search engines.
An SEO professional is an SEO specialist who practices SEO as a profession, be it doing SEO consulting, offering SEO services, or serving clients on a project-by-project basis.
I mention this difference to point out that you don’t need to practice SEO as a profession to become an SEO expert. There are many advantages why you should improve your SEO skills even if you do not plan to offer services to clients.
Advantages of Becoming an SEO expert
Increase Your Ranking and Traffic: This is the most obvious reason why someone should become an expert in search engine optimization.
If you know how to optimize your site for search engines, you can take advantage of increased search engine rankings and traffic to make money from blogging or to start an online business.
Less dependency on SEO agencies: I know that’s not what you expect to read on an SEO agency blog, but that’s the truth. If you have in-house SEO skills, you can expand your business without relying on external support.
Decrease costs: If you are a solo entrepreneur or blogger, you can save a lot of money if you can do SEO yourself, rather than hiring an SEO expert.
Make better decisions like who to hire to work on your SEO: If you know SEO, it’s much easier to decide which consultant or company to hire to work on your SEO. You will be in a position to understand what their SEO packages include and judge whether what they are suggesting can actually help your site rank higher.
Highly Recommended For Marketing Managers: If you work as a Marketing Manager, having a good SEO knowledge will give you an added edge over other Marketing Managers or colleagues in your organization.
How to Become an SEO Expert
Now that you are convinced that improving your SEO skills is not just for SEO professionals, let’s see what is the fastest way to become an SEO expert.
1. Understand How Search Engines Work
Before you start thinking about SEO, the first step you should take is to familiarize yourself with how search engines work.
For many people, this may be something they already know (or think they know), but it’s always a good idea to start with the basics and then work your way up to the more complicated theories.
The resources below will help you understand how Google’s search engine works, which is similar to how other search engines work.
Resources you can use:
2. Get To Know The Basic Search Engine Marketing Concepts
Before you get your hands dirty, you should have a general idea of all the different disciplines that make up search marketing. You need to understand what digital marketing is and the role of SEO in digital marketing campaigns.
You need to be clear about what to expect from SEO and what other tools you can use alongside SEO to strengthen your internet presence.
Resources you can use:
3. Understand The True Meaning Of SEO
SEO is not just about keywords and links, it is much more than that. The true mission of SEO is to provide users with a great experience and give them exactly what they want.
Your goal is not just to get more search engine traffic, but to convert that traffic into visitors and repeat customers.
SEO has several subcomponents, the most important of which are:
- Technical SEO: crawling and indexing
- On-page SEO: page optimization
- Off-page SEO: website promotion
- Content SEO: content optimization
4. Choose The Right SEO Training
Once you start learning SEO, you will realize one thing: there is a lot of SEO information on the internet and a lot to learn, and in the end, it creates confusion.
If you decide to do this on your own, without any help, you will end up with an endless list of articles to read and things to try.
It took me years to learn SEO that way because, in 2010, when I started, there were no SEO training courses or guides that you could read and have all the information in one place.
Resources you can use:
Google Digital Garage: Google has created a new set of courses that cover everything you need to know about digital marketing. They don’t give details on SEO, but they are a great resource if you want to get familiar with online marketing.
Moz SEO Course: Moz is a company famous for its tools but they also created an SEO course that covers the basics of SEO. It is not complete, but it is a good start for beginners.
SEO Guide: This is another Google guide. Covers SEO from Google’s perspective. This means that you will not learn what actually works for SEO, but what Google wants you to learn about SEO. However, take a few hours to read the guidelines; there are some good tips that are worth thinking about.
5. Stay Informed About SEO Changes
SEO is not a static discipline. SEO rules and algorithms change all the time. Google alone is making more than 250 changes to its ranking algorithms per year. Good SEO experts should be aware of these changes and adjust their SEO campaigns accordingly.
The best way to stay informed is to follow some SEO news sites that have been proven to provide insight into continuous SEO changes when they occur and not after it is too late to do something about it.
Resources you can use:
Search Engine Roundtable: A must-have website for all SEO experts. Daily news about everything that is happening in the SEO industry. For me, this is the most valuable and useful SEO news site in our industry.
Search Engine Land: One of the oldest sites in the SEO industry. Formerly owned by Danny Sullivan, now he works for Google.
Google Blog: Google recently established a blog to share news related to Google products. They also occasionally share news about Google search.
Google Search Blog: A Google blog dedicated to search.
Google Webmaster Blog: Google’s official blog for webmasters. Please continue to receive updates on the latest search changes.
6. Choose the Right SEO Tools
The truth is, you can’t do SEO alone. There is so much information to process and decisions to make, and if you try to do everything manually, you will spend your valuable time analyzing numbers instead of working on tasks that can achieve better results.
It is also true that good SEO tools cost, but in the long run the return is much more than the monthly fee you will pay for a good SEO tool.
SEO tools you can use:
Google Webmaster Tools (Free): Google Webmaster Tools is perhaps one of the most useful tools for SEO. It is free and can provide a lot of information about your website. Read my previous guide on how to use webmaster tools to improve your SEO.
Google Analytics (free): Another free tool from Google. You can use Google Analytics to learn a lot about your traffic and how users navigate your site. There are many reports to explore and many metrics to analyze. This article, Google Analytics for Beginners, is a great place to start.
SEMRUSH (paid): This is my favorite SEM tool. It’s not free, but you can use it for SEO, PPC campaigns, competitor analysis, keyword research, link building, social media monitoring, and more. It is frequently updated with new features and is one of the best investments you can make for your SEO.
Ahrefs (paid): An alternative to SEMRUSH. It comes with a monthly subscription, but it is also one of the most respected SEO tools in the industry. It comes with a 7-day free trial so you can try it before you buy.
7. Practice SEO – Don’t Stay Theoretical
SEO is not theoretical, but it is mostly practical. The result of studying SEO theory should be a list of actions that you can apply to your website and improve your search engine exposure.
The problem is that each site is unique and what works for one site may not be the best solution for others. That is why it is necessary to really practice SEO and not just stay in theory.
Reading case studies on how others have succeeded with SEO campaigns is a great way to get new ideas you can use and the inspiration you need to keep trying until you get the SEO right.
8. Demonstrate Your SEO Expertise
They say that one of the best ways to learn something is to try to explain it to others. This is also true with SEO.
I learned many things and greatly improved my SEO skills when I started writing about SEO.
My recommendation is to start an SEO website or blog and share your SEO experiences with others.
Over time, you will find that sharing knowledge is a great way to learn new things about SEO while helping others, which is a very rewarding experience.
9. Be Patient
There is no way to talk about SEO without mentioning the word “patience”. SEO takes time to work and you shouldn’t jump to conclusions.
SEO is not the fastest way to increase your traffic. If you want immediate results, try PPC campaigns. SEO is about creating a long-term sustainable business, building a solid foundation that will bring you organic traffic 24/7 for years to come.
Before making SEO-related changes to your site, you should take note of your rankings and traffic (over a period of time), before the change, and compare them to the same period of time (in terms of duration) after the change.
Monitor your rankings and traffic and give yourself enough time before making other decisions.
10. Follow The Leads Of Established SEO Experts
Last but not least, on your way to becoming an SEO expert, you will face a number of difficulties. There will be times when you will feel disappointed, frustrated, and ready to give up.
Don’t worry, this is normal. If you read other people’s stories, you will understand that none of them became what they are today because they were lucky. It is the result of hard work and endless hours of SEO reading and testing.
Everyone who has anything to do with a website or an online business should become an SEO expert.
The list includes marketing managers, developers, webmasters, web designers, social media managers, PPC specialists, sole proprietors, and e-commerce owners.
Why? Because SEO is the foundation of all digital marketing campaigns. Not only do the principles of SEO guarantee the maximum possible exposure in search engines, but they can help a website in a number of ways.
Becoming an SEO Expert is not easy but it’s not difficult either. The process includes a lot of reading, practicing, and testing.
If you are starting now, the best way is to take a good SEO course so that you have all the information in one place, use the appropriate SEO tools and, above all, start practicing SEO. Learn from your mistakes and try again.
Search engines and SEO are here to stay for many years and this is the best investment you can make in your business and personal skills.
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