A Step-by-Step Guide on How To Assess Keyword Difficulty

A Step-by-Step Guide on How To Assess Keyword Difficulty

This section will walk you through the process of assessing keyword difficulty so that you can understand how you can improve your site’s SEO.

Identify Your Keyword

Now that you’ve defined the topic and purpose of your website, it’s time to start brainstorming keywords. Keywords are the words or phrases you want people to type in when they search for your product or service.

Keyword research is an essential part of keyword ranking analysis. It helps determine which search terms are most likely to convert users into customers (and keep them coming back).

In order for a keyword search engine like Google AdWords or Bing Ads Keyword Tool (or any other tool) to find potential matches for your target audience, it needs some information about those seekers: their location, age group, and interests. So how do we know what these people might be looking for?

Find The Page You’re Competing Against

Now that you’ve found your competitor’s page, it’s time to assess the competition.

Use the search engine to find the page. This can be done in a variety of ways, but here are three tools that work well: Google Search Console (formerly Webmaster Tools), Screaming Frog SEO Spider, or another free tool like Ahrefs or Moz Backlink Profiler that allows you to see links from other websites and review them for any potential issues before linking back yourself.

Use a tool like Ahrefs or Majestic SEO to see which keywords appear on those pages and what kind of content they’re publishing on them (or not).

Assess Authority of Competing Pages

Now, let’s move on to the next step: assessing authority.

Ahrefs has a tool called Rank Checker that will tell you exactly how authoritative a page is. To use it, go to Ahrefs and enter your competitor’s URL. It will show you their rank and more importantly if they’re an authority site or not!

Links To Content

Links to content are a sign of authority, and links from other sites are a sign of trust. Links from sites with similar domain authority are more valuable than links from sites with lower domain authority. In addition, links from Google’s most popular pages (such as Wikipedia) tend to be more valuable than those from less popular pages; this is because the best way for people to find your site is via the first page or two results when searching for your keyword.

Analyze The Content On The Competing Page

The first step to determining the keyword difficulty is analyzing the content on the competing page.

The most important factor that you should consider when analyzing an article is its length. If an article has a long length, then it means that it has more information than other articles on your site. Similarly, if there are few links in an article and they are not relevant to your target audience, then this suggests that this page doesn’t have any strong authority over its competition yet.

Another thing to look at while analyzing how much information is given in each section (e.g., title tags) of both pages is whether there are too many images or videos included within their body copy sections; these can be distracting factors that distract readers away from reading through all parts without skipping around freely instead!”

Avoid Pages With Large Amounts Of Low-Quality Links

In order to navigate the world of SEO, you need to understand a few things. One of those things is that it’s not just about building links from high-quality websites and sites with high domain authority (DA).

You also need to ensure that your site has a strong backlink profile. If you have too many low-quality links pointing at your site, then this could hurt both its rankings and its overall health.

You should also keep in mind how many websites link out from yours—and whether or not those links are relevant or helpful for other users who might land on them via search engine results pages (SERPs).

assessing keyword difficulty will help you understand what you need to do to rank for your target keywords

The first step to understanding your keyword difficulty is to identify the keywords that are driving most of your traffic. From there, you can determine which ones will help drive higher rankings and more profits for your business. Once you have identified these high-value keywords in the Adwords Keyword Tool, here are some ways to assess their difficulty:

Research whether or not they’re relevant to what you do. If someone searches for “ShoeStore,” it makes sense that they’d come across a shoe store website when searching online; however, if someone searches for “Sneakers,” it doesn’t necessarily mean that person would be interested in shoes at all!

It’s important to know whether or not each one of these terms is relevant before moving forward with any marketing efforts related specifically to them—otherwise, consumers might turn off from seeing any ads because they feel like they’ve already been marketed too much by companies trying desperately just like yours who ended up losing out on potential sales opportunities due solely due lack enough knowledge about how people want products delivered versus other options available (like free shipping).


In this post, we covered how to assess keyword difficulty and how it can help you improve your site’s rankings. We also showed you some tools that can help you with the process of finding links to content on another page, as well as analyzing what makes those pages rank so high in Google.

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