Social media is not the only way to drive traffic to your website.
Actually, there are many ways to get traffic without using social media. My portfolio of websites receives over 100,000 page views per month with virtually no promotion on social media.
This article shares five of my top tips on how to drive traffic to your website without using social media.
Why Not Just Advertise Your Website?
Before we get into these tasty tactics, let’s first take a step back and remember why we’re doing this in the first place.
The goal is to get people to visit our website so we can solve their problems, see our ads, and buy our product or service, right? So why not spend a ton of money on advertising?
Turns out there are a few reasons.
Advertising can be expensive and doesn’t always reach the right audience. Also, people are increasingly immune to this type of advertising and tend to ignore it completely.
Also, it is not sustainable.
You must continue to pay for traffic month after month. There are much better ways.
3 Ways To Get Traffic to Your Website Without Social Media
There are at least three good ways to drive traffic to your website without posting a hundred times a day on social media.
Here are three tactics that work best for me.
Be a Blogging Guerilla
As a small business, you can’t waste your time and hard-earned money on marketing strategies that just don’t work. You have to be scrappy and go for the jugular.
What does this mean?
Basically, you need to find the areas where your competitors are vulnerable and attack.
For example, let’s say you are in the SEO business. Your competitor is a large company with a huge website and an army of copywriters churning out content. They go after the top keywords and are doing a good job.
But what they lack is the long tail.
They don’t focus on the smaller, more specific keywords that people are searching for online. This is where you can attack.
By focusing on these smaller keywords, you can drive traffic to your website without breaking the bank. You can use your size to your advantage. You can move quickly and easily between your largest competitors and attack when they least expect it.
Long-tail keywords are found by looking for search phrases with four or more words.
Why are gasoline prices so high?
Why are you interested in this position?
Why are flights to Pheonix so expensive?
Why are companies incorporated in Delaware?
Why are ninjas better than pirates?
You know, the big important questions.
I have seen these “guerrilla” tactics drive traffic to my sites.
When you target smaller keywords that others may miss, you can quickly gain an advantage over your competitors. And by being nimble and agile, you can avoid direct conflicts with larger or more established sites.
Make Love To Google
Making love to Google may seem like a silly concept, but it’s actually very important if you want your website to rank well in search results.
After all, Google is the largest and most popular search engine, so it makes sense to optimize your site for its algorithms. And while there’s no guarantee you’ll get top-notch results, following these tips will certainly increase your chances.
First, you need to create content that perfectly matches the search intent.
If someone searches for a particular keyword or phrase, your content should be relevant and informative. Simply inserting keywords into your content isn’t enough – you need to provide value if you want to rank well.
Also, your content should be optimized for on-page SEO.
That means using the right keywords and phrases, plus incorporating other elements like title tags, images, and subheadings. If you take the time to optimize your site for Google, you’ll be much more likely to succeed in the SERPS.
If you’re serious about ranking high on Google, remember to make love to them with high-quality, relevant content.
It is one of the best ways to improve your chances of success.
Start a Virus
For content to go viral, it must be shareable.
This means that it must be interesting, useful, or valuable to the reader. It should also be easy to share, whether it’s easy to share on social media or easy to email or link to on other platforms.
The best way to create viral content is to focus on creating something that is truly valuable to the reader.
Here are some other characteristics of viral content:
- Hard to replicate (by competitors)
- Includes stats & charts
- Includes original research
- Funny or cute
- Offers free tools or resources
By following these tips, you can increase the chances of your content going viral.
Here is a rundown of topics on how to get traffic without social media:
- Be a scrappy little guerrilla blogger
- Achieve higher Google rankings with hyper-relevant content
- Post shareable content that others share on social media. That’s a win-win for everyone.
- final thoughts
When I post new content on my websites or other online platforms, I almost never promote it on social media.
As long as I use social media, it’s more about cross-promoting my YouTube channel or sending social signals to Google to index my posts.
I wouldn’t spend much time on social media.
Instead, work hard on keyword research and post really useful pieces of evergreen content.