Need more ideas to post on a blog? Have you ever looked at the screen, unable to figure out what to write? Wondering what type of content will best appeal to your target audience?
In this article, I will share 11 types of blog posts that can help you facilitate blogger blocking and make readers come back for more.
Why create a variety of blog posts?
You have writer’s block, so why do I provide a list of types of posts instead of topics? I will not give you a list. Well, I am more or less, but I am really giving you the tools that will take you to the issues.
Choosing a proven set of blog post types can really unleash your creativity and allow you to deliver valuable and engaging content to your ideal reader or client.
You can improve your writing and deliver high-quality posts in less time, taking advantage of some archetypes of popular posts and customizing them with your own content and perspective.
Take a look at the list below and add these arrows to your blog quiver.
#1. How To & Tutorials Blog Post
The how-to is the most powerful of all blog archetypes.
Think about that. Why do we go to the web? Of course, it may be because we want to find out the latest sports scores, chat with old friends or visit IMDb to discover who this family actor was in the SVU Law and Order last night.
But it is often learning to do something: change our oil, control debt, connect webmaster tools to Google Analytics, etc.
Your potential clients and prospects are the same. They have a problem and can help them solve it by creating a step-by-step post that guides them through the solution.
Many bloggers and entrepreneurs are afraid of how to publish. They think: “If I show you how to do my job, why would you hire me?”
If a 500-word post or a 2-minute video can expose your entire business model, you may be in the wrong business.
The instructions and tutorials establish your credibility and experience. Even if a reader chooses to do it on their own, at least now they know your business. She can consider it for other opportunities in the future.
#2. Lists Blog Post
List-post simplifies the information in a numbered list that is easy to read, share and put into practice for your readers. They talk about our desire to find the best information in the shortest possible time.
Some bloggers hate posts on the list because they think it was done until death, but it cannot be denied that it is effective.
All you need to do is visit any newspaper stand and review the cover stories of popular magazines: 10 exercises for tighter abs, 101 ways to save for college or the 5 best SUVs in the family.
#3. Resources or Link Lists
Very similar, if it does not overlap, the list post is the resources post. The difference is that resource posts select other people’s content (although generally in a list format).
posts and resource lists are perfect if you’re only learning about one category. You are probably gathering resources for yourself, why not share them with your readers?
You don’t have time to investigate? Resource posts are an easy type of post that you can deliver to your intern or virtual assistant to investigate for you!
Alternatively, you can ask for advice from experts in your field and then select those answers in a new blog post, such as 29 social media tools recommended by professionals or 13 tips from podcast experts.
Often, when you share a list of expert tips, they will promote your post for you.
#4. Cheat Sheets, Checklists and To-do’s
Often, what your audience is looking for from you is the direction. If they have a question, they want someone to answer it, or at least put them on the right path.
While they are not very different from how to do it, these posts tend to focus on how to do something more efficiently and ensure that nothing is overlooked.
As an additional benefit for your readers, you can add a printable PDF. It is up to you if you want to mark this PDF with your company information or place it behind an email record.
There are two types of review posts: a direct review of a product or a comparison and contrast of several related products.
Many blogs have created businesses with direct reviews of products and services. You can find reviews of books, software, local restaurants and everything else.
However, I must say that checking products regularly can get free and unsolicited samples from people who want to get coverage on your blog, so be prepared for gifts.
As consumers, we rarely have time to try all the products of a category on our own, so we search the Web. Offer a direct comparison of products to attract a lot of traffic to your site.
In the LinkedIn Network Club of the FunnyWill, members often ask themselves if anyone has experience or advice on marketing software or another. It is useful to be able to point someone to a direct comparison of some tools.
#6. Controversial Posts
If you want interaction, take a controversial stance on a topic that your audience is passionate about.
One of the first posts wrote for the Marketing Agents blog was against responsive web design, the popular approach to optimized design for mobile devices. To this day, it is one of the most shared and commented posts I have written.
But I have to warn you that if you write a controversial post, be prepared for some angry comments on the other side. If you don’t have thick skin or an excellent therapist, this type of post may not be yours.
I can’t count the number of times an infographic saved me from the writer’s block. They are easy to find and interesting to read.
You can find an infographic looking for a particular topic, such as “dog infographic” or “restaurant infographic”.
When you find one that your readers like or think your readers like, there is usually some code you use to easily incorporate it into your post. Then just add one or two paragraphs to provide context to your readers.
People love to share infographics and statistics that are easy to digest, so it is a good bet to share your post with the public.
#8. Podcast Show Notes
The commercial argument for podcasts has been presented several times before and with good reason. They are an excellent way to create a passionate audience for your product or service.
As an additional benefit, behind each important podcast are the show notes, which you can publish as a blog post. You can use a full transcript of the program or simply highlight the main topics.
The post of podcast show notes not only provides additional information to its listeners but also presents its podcast to its readers. It is also the type of post that can easily outsource to a transcription service, virtual assistant or co-worker.
If you are creating videos and posting them on YouTube, this is great! You are taking advantage of the second largest search engine, gaining access to more than a billion people who watch YouTube videos every month and establishing relationships with people watching your video.
But why stop there? You can get even greater rewards by inserting your videos into an article in your own blog.
Wrap your video with a related contextual copy or simply include a transcript of the video to create a valuable blog post. Either way, you will get more views of your video and increase the time that visitors spend on your blog.
Interviews are a great way to relieve your pressure to create content. Talk to industry leaders, satisfied customers or a random guy in the cafeteria to get a new perspective that you can share with your audience.
By putting together your post, you can provide the interview as text, audio or video, depending on the option that best suits your needs (and your audience).
And, hey, your interviewee can choose to share the post with their audience as soon as it is published.
#11. Blog Series
Sometimes an idea is too big for a single post.
One way to maximize the impact of a “great idea” is to divide it into parts. A series helps create anticipation for the next post and improves your SEO if you link one post to another in a natural and organic way.
That is all?
Of course not. There are other types of posts. Case studies Statistics Reports Weekly or daily meetings. Breaking news. Personal stories The list continues and each type probably has several subcategories.
The advice here is this: by understanding the main archetypes of blog posts, you can quickly go through blogger blocking and start creating valuable content for your audience.
Then, next time, you will have interesting and valuable content that you want to share with your audience, but you are not sure how to start, open this list of ideas and find the one that best suits your content and your editorial goals.
It will be like having your own Bat utility belt, but to blog.