What if I told you can rank on the first page of Google search results for thousands of keywords? I guess you would first ask how much it would cost. The answer is not much. The more material you provide…Read more
“Website security” – let’s be honest: when was the last time you seriously thought about it? When was the last time you or your SEO team spent two seconds on the latest website security trends? Businesses may be spending billions…Read more
Is your website getting a lot of traffic, but not enough leads? Most importantly, aren’t leads converting into actual sales? If you answered “yes” to the above questions, the problem may be “quality traffic”. Read on to find out how…Read more
One of the best ways to decrease digital marketing spend and increase sales is to generate more qualified clicks from the content you already have. In other words, focus on increasing your click-through rates. What is click-through rate (CTR)? Click-through…Read more
Headlines are the lifeblood of your content. You may have the best blog post in the world, but if your Headlines doesn’t do it justice, you’ll suffer from a lack of likes, shares, and comments, not to mention readers. According to Copyblogger:…Read more
It’s no secret that posting quality content regularly is one of the best ways to generate leads. But what does “regular base” really mean? For some businesses, scheduling one blog post per month meets these criteria, while others produce multiple…Read more
In our modern world, social media is now one of the first places where many customers interact with businesses. But what’s really interesting to note is that social media now has a huge influence on consumer search behavior as well,…Read more
When it comes to improving your website SEO, most tips include a call to focus on link building. There’s a good reason for this – it works great for some people (usually people who say it needs to be done).…Read more
2020 has been…a year. But despite all the challenges we face as humans this year, 2020 was not all bad. I learned a lot about our industry, SEO, and I think we should all pay close attention to what happened…Read more
In casual conversation, the terms “keyword” and “search query” are often used interchangeably, but there is actually a difference. So what is the difference between a keyword and a search query? A keyword is like the Platonic ideal of a…Read more
