When it comes to building a personal brand, having a well-crafted “About Me” page on your website is essential. This page serves as a brief introduction to who you are, what you do, and why people should care about what you have to offer. In this blog post, we’ll explore some tips on how to write a creative “About Me” page that will captivate your audience and make them want to learn more.
Start with a hook
The first sentence of your “About Me” page should grab your reader’s attention and leave them wanting to read more. This is your hook, and it’s crucial to make it interesting and unique. You could start with a quote that defines your work, a personal story that highlights your journey, or a surprising fact that sets you apart from others in your field.
For example, check out this opening line from author and speaker Brené Brown’s “About Me” page:
“I’m a research professor at the University of Houston where I hold the Huffington Foundation – Brené Brown Endowed Chair at The Graduate College of Social Work.”
This sentence immediately establishes Brown’s credentials and sets her apart as an expert in her field.
Tell your story
Once you’ve hooked your reader, it’s time to dive into your story. This is your chance to give your audience a glimpse into your life and what drives you. The key here is to be authentic and vulnerable. People connect with stories, and sharing your personal experiences will help your audience relate to you on a deeper level.
For example, artist and writer Elle Luna’s “About Me” page includes a section called “The Crossroads of Should and Must,” where she shares her journey from working in startups to following her passion for art:
“In 2014, I wrote a post called ‘The Crossroads of Should and Must’ that struck a nerve in readers around the world. It unpacked the idea that every day, we’re faced with a choice: should we do what we think we’re supposed to do, or must we do what we feel compelled to do?”
Luna’s story is relatable and inspiring, and it gives her readers a glimpse into what drives her work.
Share your expertise
Now that you’ve established your story, it’s time to share your expertise. This is where you showcase your skills and what you have to offer. You could include a list of your professional accomplishments, certifications, or awards. You could also highlight your unique perspective or approach to your work.
For example, marketing strategist Marie Forleo’s “About Me” page includes a section called “I Believe,” where she shares her philosophy on business and life:
“I believe that you can make a difference in the world and a living at the same time. I believe that you don’t have to choose between being creative and being successful. I believe that it’s not only possible to make a living doing what you love, but that it’s the only way to truly live.”
Forleo’s “I Believe” section not only showcases her expertise in business and marketing but also highlights her values and what she stands for.
Add a personal touch
Finally, don’t forget to add a personal touch to your “About Me” page. This could be anything from your favorite hobbies or interests to a fun fact about yourself. Adding a personal touch helps humanize you and makes you more relatable to your audience.
For example, comedian and writer Mindy Kaling’s “About Me” page includes a section called “Fun Facts,” where she shares some quirky tidbits about herself:
“I am allergic to salmon and shellfish. I have a pug named Clarence who has a lot of eye problems. I have a weird obsession with MC Hammer.”
Kaling’s “Fun Facts” section not only adds a personal touch but also shows her sense of humor and personality.
Keep it concise
While it’s important to tell your story and share your expertise, it’s also important to keep your “About Me” page concise. Your audience doesn’t need to know every single detail about your life or career. Focus on what’s most important and relevant to your work and keep it to a few paragraphs.
For example, photographer and author Brandon Stanton’s “About Me” page is short and to the point:
“My name is Brandon Stanton. I’m the creator of Humans of New York, a photoblog and book series that features street portraits and interviews collected on the streets of New York City. The project has amassed a following of over 30 million people worldwide.”
Stanton’s “About Me” page is concise but still provides enough information to give his audience a sense of who he is and what he does.
In conclusion, writing a creative “About Me” page is an important part of building your personal brand. By starting with a hook, telling your story, sharing your expertise, adding a personal touch, and keeping it concise, you can create a page that captivates your audience and leaves a lasting impression. Don’t be afraid to be authentic and vulnerable – after all, it’s your unique story and perspective that sets you apart from others in your field.
