Search engine optimization (SEO) is more important today than ever. New trends (for example, the rise in voice search, the AI revolution) mean that if you want to stay updated today, you need to improve your SEO game.
If you want to start SEO or want to get better results with minimal financial investment, here are the 24 best free SEO tools to use.
#1. Google Analytics
Google Analytics is an invaluable resource that is practically indispensable for any serious digital marketer about SEO.
It provides much useful information about websites, such as the number of visits, traffic sources and demographic data of the location.
With detailed information from Google Analytics, digital marketing specialists can adjust their content strategy and discover what works and what doesn’t.
Google Analytics is one of the best free SEO tools that every digital marketer should use. Google also provides other interesting tools, such as PageSpeed Insights, Keyword Planner, Search Console, and sheets.
#2. Ahrefs’ Free Backlink Checker
Ahrefs Backlink Checker shows the 100 best backlinks to any website or website for free.
It also reveals the five most linked pages, the most common anchor texts and the total number of backlinks and referring domains. You will also see our proprietary domain qualification (DR) and URL (UR) scores.
#3. Answer the Public
Answer the Public is an orderly tool that provides data sellers with valuable information about the questions people ask online.
After entering a keyword, search popular queries based on that keyword and generate an interesting graph of the questions and phrases people use when they search for that keyword.
This data provides content creators with information about the concerns and wishes of potential customers and allows them to create highly specific content that meets those needs.
Answer the Public also provides keyword suggestions using prepositions such as “versus”, “like” and “with”.
It is an excellent research tool that can help you create better content that people will like and probably share.
MozBar is a free SEO toolbar that works with the Chrome browser. Provides easy access to advanced metrics on web pages and SERPs.
With MozBar, you can easily access the authority of the page and domain scores from any page or website.
The Page Analysis function allows you to explore elements on any page (for example, bookmarking, page title, general attributes, link metrics).
You can find keywords on the page you are viewing, highlight and differentiate links and compare link metrics from different sites in SERPs.
If you need to do a detailed SEO investigation on the go, MozBar is one of the best options to consider.
You can unlock even more advanced features, such as Page Optimization and Keyword Difficulty, with a MozPro subscription. Check out Must-Have SEO Chrome Extension.
#5. Yoast SEO
Running WordPress? Yoast is perhaps the only SEO complement you will need.
Use it to optimize meta tags and content, generate instant site maps and more.
In the screenshot above, it is being used to define the title tag and meta description of one of the recent blog posts.
It provides detailed information on these keywords, including their position in the SERPs, the URLs to which traffic is directed and traffic trends in the last 12 months.
With this tool, you can easily find out which keywords your competitors are ranked in and create excellent content around those terms and phrases.
SEMrush also offers more features and unlimited access to multiple paid plans. Although they are not cheap, you can start with a free 14-day trial if you want to try the premium features.
#7. SEO Hero
The SEO hero reveals keywords and semantically related matches for any topic.
It works by scraping the 100 best Google search results for the target keyword and using the Google API to analyze the text. From there, it extracts n-grams, which effectively results in a list of the most important words and phrases that occur frequently.
This is useful to understand what topics and subtopics are important to mention in their content.
Another great tool for finding keyword ideas is Keyworddit, a free tool that provides keywords for subreddits in Reddit and provides context, a list of topics in which a specific keyword was used.
Type a specific subreddit (for example, / r / askreddit) and extract some keywords, in addition to the monthly search volume of those terms in the US.
Keyworddit is very easy to use and provides valuable information about the interests of specific audiences.
#9. SEO Web Page Analyzer
The SEO web page analyzer provides a thorough analysis of your web page.
Extract any image with missing alt tags, header structure, internal and external links, title and meta description and more. You will also see an SEO score on the page between zero and one hundred.
Woorank is a useful website analyzer that provides useful information that can help you improve your website’s SEO.
It generates an SEO score for your website and an actionable “marketing checklist” that describes the steps you can take to correct any problem with your website’s SEO.
Another interesting feature of this free tool is the social exchange panel. This section provides data from social networks, such as the number of likes, actions, comments, backlinks and favorites on popular social networks.
Woorank also has an excellent mobile section, where you can find information on how your pages are represented on mobile devices and how fast they load.
#11. Mobile-Friendly Test
Google’s search algorithm strongly emphasizes the compatibility of the site with mobile devices.
To this end, the Google mobile device test tool is designed to help you determine if your site is optimized correctly for smartphones and tablets.
Simply enter the URL of your website and it will clearly indicate if your website is compatible with mobile devices.
The tool also offers suggestions on how you can improve the mobile compatibility of your site.
The Page Load Information feature lets you know if Google can correctly access all functions on a specific page and what to do if it cannot.
You can export the full list of scraped links to a CSV with just one click, which includes status code information, link type and more.
If you find any broken links on a page with LinkMiner, do the following: export them to CSV, paste the complete list into the Ahrefs batch analysis tool and sort by the reference domain column (from top to bottom).
This will tell you which broken links have the domains that most refer to them.
Check My Links does the same.
The tool also returns useful data for each keyword, including search volume, CPC and proficiency level.
A great feature of Ubersuggest is the ability to filter keywords that don’t interest you in search results.
With the recently updated version, Ubersuggest 3.0, you can now enter URL and get domain metrics.
HeadmasterSEO is a simple tool for mass verification of status codes to obtain a list of URLs.
You can reliably scan between two and six million URLs on one computer.
If you prefer a web-based application, and you only want to verify up to 100 URLs, try HTTPstatus.io.
BROWSEO helps you to find how your website looks to the search engine.
Basically, it removes your web page of any style and shows the underlying structure. This helps you discover if the Google robot has any difficulty accessing important content on your site.
An interesting feature of this free SEO tool is the SERP visualization. This shows you a preview of how your site appears in the search results.
You can see if your titles and meta descriptions are correctly optimized and make the necessary changes.
Similarweb estimates the total amount of monthly traffic to a website.
It also breaks down traffic by source (for example, direct, organic, etc.) and location. You can even see which sites probably send the most referral traffic to your site.
As the name implies, CanIRank helps you discover if you can rank a specific keyword on the first page of search engines.
Unlike other tools that only provide data on how competitive your keywords are, CanIRank lets you know how likely it is to rank a search term and uses AI to provide suggestions on how to better target your keywords.
CanIRank provides excellent competitive analysis data and actionable steps to increase the ranking of your website with better SEO.
#18. Keywords Everywhere
Keywords Everywhere is a mandatory keyword research tool due to the large list of sites that provide free search volume, CPC and competition data for:
- Google search
- Google Trends
- Answer The Public
- Google Keyword Planner
- Google search console
- Google Analytics
- Keyword Shitter
- Moz Open Site Explorer
Wondersear.ch finds keywords semantically related to any root keyword.
For example, if you type “SEO Tools”, it will back the words you see in the previous screenshot. You can download them as CSV.
#20. Check My Links
Check My Links is a good Chrome extension that tracks your website and identifies the status code for each link on the page, including broken links.
Each status code has a color code with 200 status codes that return to dark green, 300 status codes to light green and 400 status codes to red.
Once identified, you can copy all the incorrect links to the clipboard with a single click.
#22. Google SERP Tool
While character counting has been a long-standing approach to assess the meta description and the size of the title tag, the reality is that Google does not count the meta title and the description in a number of characters. Use pixels instead.
The Character Count tool will provide the character count and pixel count to ensure that you are creating meta tags that are not cut by ellipses, represented by (…)
#23. Redirect Path
The Redirect Path Chrome extension flag status codes 301, 302, 404 and 500 HTTP.
HTTP headers, such as server types and cache headers, as well as the server’s IP address can also be displayed with the click of a button.
In addition, all these details can be copied to the clipboard for easy sharing or added to a technical audit document.
#24. Google Search Console
Last but not least, this list would not be complete without mentioning Google Search Console.
In addition to the fact that the data is from Google, Google Search Console is rich in information related to:
- Keyword and URL performance.
- Indexing problems
- Mobile usability
- Site map status.
- and much more!
Getting started with SEO has never been easier than it is today.
There are numerous free SEO tools, such as the previous ones, available for SEO beginners and digital marketing specialists on a tight budget. These tools offer many excellent features and, when used correctly, can produce remarkable results.
So find a tool that works for you and do your best.