windows 10 pro lizenz kaufen office 2019 pro lizenz kaufen office 365 pro lizenz kaufen windows 10 home lizenz kaufen windows 10 enterprise lizenz kaufen office 2019 home and business lizenz kaufen office 2016 pro lizenz kaufen windows 10 education lizenz kaufen visio 2019 lizenz kaufen microsoft project 2019 lizenz kaufen microsoft project 2016 lizenz kaufen visio professional 2016 lizenz kaufen windows server 2012 lizenz kaufen windows server 2016 lizenz kaufen windows server 2019 lizenz kaufen betriebssysteme lizenz kaufen office software lizenz kaufen windows server lizenz kaufen softhier.com instagram ucuz takipçi satın al instagram ucuz beğeni satın al instagram ucuz görüntülenme satın al instagram ucuz otomatik beğeni satın al facebook ucuz beğeni satın al facebook ucuz sayfa beğenisi satın al facebook ucuz takipçi satın al twitter ucuz takipçi satın al twitter ucuz beğeni satın al twitter ucuz retweet satın al youtube ucuz izlenme satın al youtube ucuz abone satın al takipçi hilesi

How To Use Article’s Featured Images To Boost Conversion Rate

How To Use Article’s Featured Images To Boost Conversion Rate

As the web becomes more visual and interactive, standing out and being remembered becomes increasingly difficult. Visual content can certainly increase brand engagement and memorization, but only if it creates an effective visual marketing strategy.

First of all, you should start paying more attention to the featured image of your article, because this is what appears in many places, strongly impacting the visibility of your content. Here are some examples:

Regardless of which plugin you are using, the featured image for an article is usually the one that appears under “Related Posts” or “Recommended for You,” which is critical to getting the user deeper into your site.

A featured image is what Facebook and Twitter use to generate an article snippet (unless you’re using specific markup to tell them otherwise).

A featured image can appear in Google SERPs as part of a featured snippet or as a page thumbnail.

Whatever other tools you are using generally relies on a featured image to generate content snippets. For example, I use Alter to help me engage my readers and bring them deeper to my website:

Clearly, your post’s featured image can affect your traffic and engagement, so you really need to focus on creating a unique, well-optimized visual asset for each of your content pieces.

Here are four ways to increase conversions with the featured image of each article:

Use Schema.org to Help Images Show Up in Google SERPs

Google has been displaying image thumbnails on mobile search engine results pages for a few years:

How To Use Article’s Featured Images To Boost Conversion Rate

The “visual” SERPs have undergone some updates. The first was in July 2018 and the second in March 2019. In both cases, Google has dramatically increased the number of image thumbnails in mobile search results.

These updates can mean only one thing: Google is satisfied with the performance of the visually improved search results, so we better start taking them seriously.

Google does not offer any guidance to ensure that your identified image reaches the search results for mobile devices, but there are some recommendations that can help:

  • Specify thumbnail images by adding the “thumbnail” meta tag in your <head> section of a page.
  • If you use AMP (Accelerated Mobile Pages) on your website, your article images will show up in search results based on the Google AMP implementation.
  • Use a schema markup that works best for you.

When it comes to content-based layouts and pages (blog posts, news articles, tutorials, etc.), there are only a few types that include images:

Article schema: Here’s the complete guide. Article schemas can be used for almost any type of content-based page and help Google find the featured image for your article.

Recipe: If you are a culinary blogger, using a recipe scheme will allow you to specify the image thumbnail that will be displayed on desktop and mobile SERPs. There are WordPress plugins to help you implement it.

HowTo schema: For step-by-step tutorials, use this structured markup to create a more detailed visual search snippet. A widely used Yoast plugin has the HowTo schema built-in, so you can easily implement the markup if you already have the plugin installed.

Carousels: The carousel tag can be used for any type of list. Google provides many examples and code samples. Here is an example of a list that has a visually enhanced carousel:

How To Use Article’s Featured Images To Boost Conversion Rate

Make Sure that Images Set the Right Expectations

Now that Google search results pages are becoming more visual, using the correct featured image becomes a matter of increasing or losing conversions.

The point is that an image can define a certain expectation and its content corresponding to that expectation is a determining factor for the user to stay (to convert) or leave without a trace.

How To Use Article’s Featured Images To Boost Conversion Rate

One of the best ways to ensure that your content and featured image match the expectations of search users is to optimize both for search intent.

Using semantic analysis tools, such as Text Optimizer, can help you understand and meet the expectations of target researchers. It uses semantic analysis to generate related concepts to be covered in its content, in order to make it more complete and thus correspond to what researchers are looking for.

This tool also helps you investigate how all of these underlying concepts relate to each other and how to bring them up in the most efficient context:

How To Use Article’s Featured Images To Boost Conversion Rate

When it comes to optimizing featured images, use a tool like Text Optimizer to create:

  • The content of your featured image
  • The SEO elements of your featured image (words to be used in the file name, alt text, immediate context, article snippet)

Note: It’s also important to keep an eye on your site’s performance, as images can affect site speed, which is a ranking factor.

Reuse the Image on Social Media

Without a doubt, images can boost your engagement on social media. For example:

  • The use of images can increase the number of retweets by up to 150%.
  • Eye-tracking studies show that Internet readers pay more attention to images than text.
  • Buzzsumo studies show that Facebook posts with images generate 2.3 times more engagement than those without images.
  • Jeff Bullas found that image posts on Facebook increase engagement by 37%.
How To Use Article’s Featured Images To Boost Conversion Rate

You probably already use a lot of images in social media campaigns (and you probably plan to continue doing so), but do you know how to get even better results with your images on social media? Reuse your featured images on social media constantly to increase brand awareness.

You see, in our age of multi-channel marketing, where brands are expected to be everywhere at the same time, it is difficult to generate recognition. Web users simply navigate from one link to another and from one platform to another, without remembering where they left off.

So the key to making them pause on your page to read more and convert is to make them remember you. To achieve this:

  • Create a consistent branding style for all featured images on your site (add your logo, use recognizable brand color palettes, use a consistent font).
  • Use the same images across channels (people will see your image in search results, then write it on your page and see it on Twitter – eventually, they will remember it).

Consistency is the key.

Unfortunately, various channels use different image dimensions, so you must tailor your image for each channel.

Snappa is a great tool that makes it easy to reuse featured images elsewhere. I save all my images there and whenever I need the same image in a different format, I just click the “Resize” button to instantly create a new version:

How To Use Article’s Featured Images To Boost Conversion Rate

For example, going from this featured image to a friendly Instagram Story image took a second:

How To Use Article’s Featured Images To Boost Conversion Rate

Takeaways

As Google’s search engine results pages become more visual, the images you use in your content have become crucial to your visibility on the web. Images that appear in Google SERPs affect click-through rates and set expectations, so make sure your featured image stands out and creates the right impression.

Use relevant layout tags to help Google choose the correct image to display in your search snippet.

Choose (or create) an image that best represents your content and encourages a click (for example, avoid creating “link-triggering” images, as people will be disappointed when accessing your page and will likely leave forever).

Make sure your image matches the search intent. This is the best way to ensure a high page engagement and click-through rate.

Re-usethe featured image of your article on social media. Tools like Snappa allow you to quickly resize any image to meet the requirements of any social media platform (or best practices).

Reuse your article’s featured image in remarketing campaigns on your own website and Facebook to re-engage those visitors who couldn’t convert (or chose) when they first visited your page.

Good luck!

Leave a Reply

Your email address will not be published. Required fields are marked *


adana escort adapazarı escort adıyaman escort afşin escort afyon escort ağrı escort ahlat escort akçaabat escort akçakale escort akçakoca escort akdeniz escort akhisar escort aksaray escort akşehir escort aksu escort akyazı escort alanya escort alaşehir escort aliağa escort altıeylül escort altınordu escort amasya escort anamur escort ankara escort antakya escort antalya escort araklı escort ardahan escort ardeşen escort arnavutköy escort atakum escort avanos escort avcılar escort aydın escort ayvacık escort ayvalık escort aziziye escort babaeski escort bafra escort bağcılar escort bağlar escort balıkesir escort bandırma escort bartın escort batıkent escort batman escort battalgazi escort bayburt escort belek escort besni escort beylikdüzü escort beyşehir escort biga escort bilecik escort bingöl escort birecik escort bismil escort bitlis escort bodrum escort bolu escort bor escort bornova escort boyabat escort bozüyük escort buca escort bucak escort bulancak escort bulanık escort bünyan escort burdur escort bursa escort çan escort çanakkale escort canik escort çankaya escort çankırı escort çarşamba escort çayeli escort çekmeköy escort çerkeş escort çerkezköy escort çeşme escort ceyhan escort çivril escort çorlu escort çorum escort çubuk escort çukurova escort çumra escort dalaman escort darıca escort datça escort davutlar escort defne escort denizli escort derince escort develi escort didim escort digor escort dinar escort diyadin escort diyarbakır escort doğanşehir escort doğubayazıt escort dörtyol escort dulkadiroğlu escort düzce escort edirne escort edremit escort efeler escort elazığ escort elbistan escort emirdağ escort erbaa escort erdemli escort ereğli escort erenler escort ergani escort ergene escort erzincan escort erzurum escort escort esenler escort eskil escort eskişehir escort espiye escort eyyübiye escort fatih escort fatsa escort fethiye escort finike escort fındıklı escort gaziantep escort gaziemir escort gebze escort gediz escort gelibolu escort gemerek escort gemlik escort gerede escort giresun escort gölbaşı escort gölcük escort görele escort görükle escort göynük escort gümbet escort gümüşhane escort güngören escort güroymak escort gürsu escort hakkari escort haliliye escort hatay escort haymana escort horasan escort iğdır escort ilgaz escort i̇lkadım escort i̇negöl escort i̇skenderun escort isparta escort i̇stanbul escort i̇zmir escort i̇zmit escort i̇znik escort kadirli escort kadıköy escort kağıthane escort kağızman escort kahta escort kaman escort kangal escort kapaklı escort karabük escort karacabey escort karahayıt escort karaköprü escort karaman escort karatay escort karesi escort kars escort karşıyaka escort kartal escort kaş escort kastamonu escort kaynaşlı escort kayseri escort keçiören escort kemer escort kepez escort keşan escort keskin escort kestel escort kilis escort kırıkhan escort kırıkkale escort kırkağaç escort kırklareli escort kırşehir escort kızıltepe escort kocaeli escort kocasinan escort konak escort konya escort konyaaltı escort körfez escort korkuteli escort köyceğiz escort kozan escort kumluca escort kumru escort kuşadası escort kütahya escort lara escort lüleburgaz escort malatya escort malazgirt escort malkara escort maltepe escort mamak escort manavgat escort manisa escort maraş escort mardin escort marmaris escort melikgazi escort menemen escort menteşe escort meram escort mersin escort merzifon escort mezitli escort milas escort mucur escort mudanya escort mudurnu escort muğla escort muratpaşa escort muş escort mut escort nazilli escort nevşehir escort niğde escort niksar escort nilüfer escort nizip escort nurdağı escort ödemiş escort of escort oltu escort onikişubat escort ordu escort orhangazi escort ortahisar escort ortaköy escort osmancık escort osmangazi escort osmaniye escort palandöken escort pamukkale escort pamukova escort patnos escort payas escort pazar escort pazarcık escort pendik escort polatlı escort rize escort safranbolu escort şahinbey escort sakarya escort salihli escort samandağ escort samsun escort sandıklı escort şanlıurfa escort sapanca escort sarıçam escort sarıkamış escort sarıyer escort şarkışla escort şehitkamil escort selçuklu escort selim escort serdivan escort serik escort seyhan escort siirt escort silifke escort simav escort sincan escort sinop escort şişli escort sivas escort siverek escort şırnak escort söğüt escort söke escort soma escort sultangazi escort suluova escort sungurlu escort sur escort suruç escort suşehri escort susurluk escort talas escort tarsus escort taşova escort tavşanlı escort tekirdağ escort terme escort tire escort tirebolu escort tokat escort torbalı escort toroslar escort trabzon escort turgutlu escort turhal escort türkoğlu escort tuzla escort ulus escort ümraniye escort ünye escort ürgüp escort urla escort uşak escort üsküdar escort üzümlü escort van escort varto escort viranşehir escort yahşihan escort yahyalı escort yakutiye escort yalova escort yatağan escort yenişehir escort yeşilyurt escort yıldırım escort yıldızeli escort yomra escort yozgat escort yunusemre escort yüreğir escort zara escort zeytinburnu escort zile escort zonguldak escort mersin escort aydın escort manisa escort muğla escort tekirdağ escort urfa escort yalova escort fethiye escort
Total
1
Share