windows 10 pro lizenz kaufen office 2019 pro lizenz kaufen office 365 pro lizenz kaufen windows 10 home lizenz kaufen windows 10 enterprise lizenz kaufen office 2019 home and business lizenz kaufen office 2016 pro lizenz kaufen windows 10 education lizenz kaufen visio 2019 lizenz kaufen microsoft project 2019 lizenz kaufen microsoft project 2016 lizenz kaufen visio professional 2016 lizenz kaufen windows server 2012 lizenz kaufen windows server 2016 lizenz kaufen windows server 2019 lizenz kaufen betriebssysteme lizenz kaufen office software lizenz kaufen windows server lizenz kaufen instagram ucuz takipçi satın al instagram ucuz beğeni satın al instagram ucuz görüntülenme satın al instagram ucuz otomatik beğeni satın al facebook ucuz beğeni satın al facebook ucuz sayfa beğenisi satın al facebook ucuz takipçi satın al twitter ucuz takipçi satın al twitter ucuz beğeni satın al twitter ucuz retweet satın al youtube ucuz izlenme satın al youtube ucuz abone satın al takipçi hilesi

How to Write Content for Google Featured Snippets 2021

How to Write Content for Google Featured Snippets 2021

Getting to the top of Google’s organic search results is an uphill battle. But just because it’s hard doesn’t mean you can’t win.

Even if you are not in position 1, you can overcome it. How? It’s possible? Yes, this is possible: claim a featured snippet.

In this blog post, we’ll discuss what are Featured snippets, what are your SEO benefits and how to optimize them. Let’s start.

What are Featured snippets?

A featured snippet is shown as a block that contains the exact answer to your query. It is located just above the first organic search results, so it is also called “position 0”.

Let’s say we do a Google search for “why people change”? Below is a screenshot of feature snippets presented for this query:

How to Write Content for Google Featured Snippets 2020

Most of the time, Google includes an image in a featured snippet. The source of the image may be different from the source of the response.

Featured snippets make it easy for people to search online because they can see the answer they are looking for quickly. Google programmatically chooses the best response from a third-party site and presents it in a snippet.

If Google chooses to show your content as a featured snippet, imagine the exposure and potential customers you could get.

Types of featured snippet

There are three common types of a featured snippet:

Paragraph: This excerpt shows paragraph responses to questions such as how, who, why, when and what. The screenshot above is an example of a highlighted paragraph extract. The paragraph snippet is the most popular type.

How to Write Content for Google Featured Snippets 2020

List: the responses shown in numbered or bulleted lists conform to this type of snippet. List snippet is mainly applied to posts on step-by-step instructions and recipes.

How to Write Content for Google Featured Snippets 2020

Table: You often see table snippets that are shown for posts that contain comparison charts. Google values ​​well-structured content with prices, rates, years and other numerical data.

How to Write Content for Google Featured Snippets 2020

Benefits of featured snippets

The featured snippet has been around since 2014, but it seems that sellers are not taking advantage of them. The fact that Google aims to provide excellent user experience, showing people the best search results, is reason enough to be in position 0.

But to know exactly why here are some benefits of the featured snippet:

#1. Steal traffic from the first result

Ahrefs studied 2 million featured snippets and what they found was surprising: a featured snippet receives no more clicks than the ranking on page 1 of the search query.

How to Write Content for Google Featured Snippets 2020
Image Credit: ahrefs

However, steal a few clicks of the first result. So, if there is a featured snippet for a sentence, it will be beneficial for you to appear in it … well, in most cases.

January 2020 update

In January 2020, Google announced that it will no longer repeat the result in the first SERP if the result of a web page is already shown in a featured snippet. Instead, the result may appear at the beginning of the second page.

This means that having a featured snippet may not always be a victory, especially if your page is ranked number 1 without the featured snippet (since the featured snippet has a lower CTR than the first SERP result).

The decision provoked a reaction from the SEO community:

All this has led to a discussion about whether there are cases in which it is better to get rid of a featured snippet.

you can also appear in the featured snippet if you occupy the second, third or even fifth place. A simple way to get ahead of your competitors!

#2. Optimize voice search.

If you think voice search is a fad, think again. In 2020, 50% of the surveys will be conducted with voice-controlled personal assistants. For example, Siri, Cortana, and Google Assistant.

People are tuning in to voice search on their mobile devices. As we naturally ask questions when we do voice research and the featured snippet are shown for question queries, it makes sense to classify these excerpts.

#3. You become a trusted expert

Let’s be honest: it’s hard to try to position yourself as an authority in your niche. Much less are many companies that compete for the attention of their audience.

From the perspective of a potential customer, you become more desirable by being in a featured snippet. As a reliable source of information, according to Google’s recommendation, you become an essential site when people in your niche want advice.

After all, the sites with more featured snippets are giants known as Wikipedia, Quora, Amazon, Dictionary or Mayoclinic: people are accustomed to reliable sources in the highlighted sections.

How to Optimize Content for featured snippets

If you must get more traffic or get other benefits of greater visibility, here are 9 useful tips on how to appear in a featured snippet.

#1. Keyword Research And Aim Question Types Queries

Keyword research is an indispensable tool for successful content, especially qualified content for a featured snippet. Be sure to answer the questions asked by most of your clients and target audience.

There are many keyword research tools to help you with this. If you use KWFinder, simply enter an initial password and click on the “Questions” tab.

How to Write Content for Google Featured Snippets 2020

#2. See the results in the box “People also ask”

While keyword research is extremely useful, be sure to check the “People also ask” section. You will often find this section below a featured snippet.

How to Write Content for Google Featured Snippets 2020

If you click on a question, more and more questions appear:

How to Write Content for Google Featured Snippets 2020

Consider this a gold mine, as it offers more opportunities to expand a theme. You can answer as many questions as possible in a single blog post.

#3. Try to rank on the first page of Google search results

On page 1, you have the opportunity to appear in a snippet. Almost all the featured snippets are found on the first page of Google SERPs.

How to Write Content for Google Featured Snippets 2020
Image Source: RankRanger

This only shows that increasing your organic ranking is still a solid practice.

Review strategies on how to improve your On-Page SEO, while offering an excellent user experience:

  • Diagnose SEO problems and correct penalties
  • Make your site easier to navigate and track
  • Practice internal linking and link to external sources of quality.
  • Make your site fast and mobile-friendly
  • If you still use an Http protocol, change to SSL
  • Use friendly URLs
  • Target your content with a search intention and keep it updated
  • Optimize your images
  • Make your page readable and easy to use

#4. Write using the inverted pyramid style

The inverted (or reverse) pyramid is a concept in journalism that teaches us how information should be structured. Start by giving the answer “the most anticipated part” and continue with the supporting details for the rest of your content.

How to Write Content for Google Featured Snippets 2020
Source: Wikipedia

Dr. Peter J. Meyers of Moz believes that the inverted pyramid is a legitimate and intelligent technique for landing highlighted sections.

#5. Use words that can generate featured snippets

Now, here is something that will encourage you …

In the process of searching for Google snippets, I found a study conducted by the STAT Search Analytics team: the best words and topics to generate featured snippets.

The study revealed queries (grouped based on common themes) that returned snippets more frequently:

Queries with a high featured snippet:

How to Write Content for Google Featured Snippets 2020

In the same study, the results also revealed words with less probability of classification in the snippets. You can think about avoiding them or minimizing their use:

Queries with a low featured snippet:

How to Write Content for Google Featured Snippets 2020

#6. Pay attention to formatting

Previously, we discussed that a featured snippet may come in different formats. Structure your content, depending on the format of the snippets you want to show.

So, if you are behind a table, put your answers on a table. If you are pointing to a list snippet, make sure that the elements are well structured in a list of titles.

Here we show you how to format your blog post for snippets:

  • Write descriptive headers and use header tags such as h1, h2, h3, etc.
  • Use short and strong phrases that provide direct answers.
  • Use numbered lists, bulleted lists, tables or graphs.
  • Add a relevant image along with the snippet query you are answering.

Basically, think about the usefulness, reading ability and general experience of your readers.

#7. Follow the optimal word count

SEMrush analyzed more than 10 million keywords and 1 million domains and had a useful discovery: most of the featured snippets have between 40 and 50 words. The Hubspot mentions up to 58 words.

How to Write Content for Google Featured Snippets 2020

Stay safe by keeping your answers short and to the point. Answer no more than 58 words.

#8. Add a Q&A page to your website

The question and answer pages are beneficial for website owners offering products or services. These pages demonstrate your knowledge when addressing concerns. Most importantly, they offer more opportunities to appear on a stretch.

When creating a Q&A page, show the facts that most people in your niche want to know. Provide complete answers in short paragraphs and keep them in order.

If the creation of this page is not applicable to your niche, use the previous techniques discussed.


If you want to get better traffic and improve SEO of your site, know that taking first place in Google search results is not the only solution. Ranking in featured snippet offers a second chance.

Here is a quick summary of the strategies:

  • Do keyword research and question keywords
  • See “People also ask questions” from Google for relevant questions
  • Point to the first page of Google SERPs
  • Use the inverted pyramid style when writing content
  • Include words that can generate featured snippets
  • Format your blog post based on your target snippet
  • Stick to a length of 40 to 58 words
  • Structure your blog post well
  • Add a question and answer page to your site

Thanks for reading and I hope this guide helps you!

Leave a Reply

Your email address will not be published. Required fields are marked *

adana escort adapazarı escort adıyaman escort afşin escort afyon escort ağrı escort ahlat escort akçaabat escort akçakale escort akçakoca escort akdeniz escort akhisar escort aksaray escort akşehir escort aksu escort akyazı escort alanya escort alaşehir escort aliağa escort altıeylül escort altınordu escort amasya escort anamur escort ankara escort antakya escort antalya escort araklı escort ardahan escort ardeşen escort arnavutköy escort atakum escort avanos escort avcılar escort aydın escort ayvacık escort ayvalık escort aziziye escort babaeski escort bafra escort bağcılar escort bağlar escort balıkesir escort bandırma escort bartın escort batıkent escort batman escort battalgazi escort bayburt escort belek escort besni escort beylikdüzü escort beyşehir escort biga escort bilecik escort bingöl escort birecik escort bismil escort bitlis escort bodrum escort bolu escort bor escort bornova escort boyabat escort bozüyük escort buca escort bucak escort bulancak escort bulanık escort bünyan escort burdur escort bursa escort çan escort çanakkale escort canik escort çankaya escort çankırı escort çarşamba escort çayeli escort çekmeköy escort çerkeş escort çerkezköy escort çeşme escort ceyhan escort çivril escort çorlu escort çorum escort çubuk escort çukurova escort çumra escort dalaman escort darıca escort datça escort davutlar escort defne escort denizli escort derince escort develi escort didim escort digor escort dinar escort diyadin escort diyarbakır escort doğanşehir escort doğubayazıt escort dörtyol escort dulkadiroğlu escort düzce escort edirne escort edremit escort efeler escort elazığ escort elbistan escort emirdağ escort erbaa escort erdemli escort ereğli escort erenler escort ergani escort ergene escort erzincan escort erzurum escort escort esenler escort eskil escort eskişehir escort espiye escort eyyübiye escort fatih escort fatsa escort fethiye escort finike escort fındıklı escort gaziantep escort gaziemir escort gebze escort gediz escort gelibolu escort gemerek escort gemlik escort gerede escort giresun escort gölbaşı escort gölcük escort görele escort görükle escort göynük escort gümbet escort gümüşhane escort güngören escort güroymak escort gürsu escort hakkari escort haliliye escort hatay escort haymana escort horasan escort iğdır escort ilgaz escort i̇lkadım escort i̇negöl escort i̇skenderun escort isparta escort i̇stanbul escort i̇zmir escort i̇zmit escort i̇znik escort kadirli escort kadıköy escort kağıthane escort kağızman escort kahta escort kaman escort kangal escort kapaklı escort karabük escort karacabey escort karahayıt escort karaköprü escort karaman escort karatay escort karesi escort kars escort karşıyaka escort kartal escort kaş escort kastamonu escort kaynaşlı escort kayseri escort keçiören escort kemer escort kepez escort keşan escort keskin escort kestel escort kilis escort kırıkhan escort kırıkkale escort kırkağaç escort kırklareli escort kırşehir escort kızıltepe escort kocaeli escort kocasinan escort konak escort konya escort konyaaltı escort körfez escort korkuteli escort köyceğiz escort kozan escort kumluca escort kumru escort kuşadası escort kütahya escort lara escort lüleburgaz escort malatya escort malazgirt escort malkara escort maltepe escort mamak escort manavgat escort manisa escort maraş escort mardin escort marmaris escort melikgazi escort menemen escort menteşe escort meram escort mersin escort merzifon escort mezitli escort milas escort mucur escort mudanya escort mudurnu escort muğla escort muratpaşa escort muş escort mut escort nazilli escort nevşehir escort niğde escort niksar escort nilüfer escort nizip escort nurdağı escort ödemiş escort of escort oltu escort onikişubat escort ordu escort orhangazi escort ortahisar escort ortaköy escort osmancık escort osmangazi escort osmaniye escort palandöken escort pamukkale escort pamukova escort patnos escort payas escort pazar escort pazarcık escort pendik escort polatlı escort rize escort safranbolu escort şahinbey escort sakarya escort salihli escort samandağ escort samsun escort sandıklı escort şanlıurfa escort sapanca escort sarıçam escort sarıkamış escort sarıyer escort şarkışla escort şehitkamil escort selçuklu escort selim escort serdivan escort serik escort seyhan escort siirt escort silifke escort simav escort sincan escort sinop escort şişli escort sivas escort siverek escort şırnak escort söğüt escort söke escort soma escort sultangazi escort suluova escort sungurlu escort sur escort suruç escort suşehri escort susurluk escort talas escort tarsus escort taşova escort tavşanlı escort tekirdağ escort terme escort tire escort tirebolu escort tokat escort torbalı escort toroslar escort trabzon escort turgutlu escort turhal escort türkoğlu escort tuzla escort ulus escort ümraniye escort ünye escort ürgüp escort urla escort uşak escort üsküdar escort üzümlü escort van escort varto escort viranşehir escort yahşihan escort yahyalı escort yakutiye escort yalova escort yatağan escort yenişehir escort yeşilyurt escort yıldırım escort yıldızeli escort yomra escort yozgat escort yunusemre escort yüreğir escort zara escort zeytinburnu escort zile escort zonguldak escort mersin escort aydın escort manisa escort muğla escort tekirdağ escort urfa escort yalova escort fethiye escort