When startups enter the digital marketing scene, some get confused trying to determine the best SEO and content marketing strategy.
Read on to find out why integrating both strategies into your marketing campaigns will bring the best results for your website and why it shouldn’t be SEO vs. content marketing, but SEO and content marketing.
What is SEO?
SEO, or search engine optimization, is a strategy that focuses on optimizing your website and pages to rank higher in search results. This increased visibility drives more organic traffic and conversions for your business.
The main way to optimize for search engines is to optimize your website for visitors. Optimizing for users creates a better user experience. The more time users spend on your site and find the information they are looking for, the more likely they are to become leads for your business.
Search engines like Google realize this and will therefore rank your site higher in search results if you are optimizing for users.
What is Content Marketing?
Content marketing focuses on generating quality content that engages your audience and provides valuable information. When you create content, you build your authority and trust with your audience by sharing your vision and experience in your industry.
Some forms of content marketing are:
- Website posts
- Blog posts
- Social media posts
- Search advertisements
- Social media advertisements
- Display advertisements
- Media (images, infographics, videos, gifs, etc.)
The Relationship Between Seo And Content Marketing
As you may have guessed, the main reason for the confusion between these strategies is that there is a lot of overlap between the two. In fact, they have a mutual relationship.
Including keywords in the content you create helps you rank better in search engines, which means that you will generate more traffic and be more effective in reaching your content marketing goals. On the other hand, adding solid content to your site will increase your authority, giving your overall SEO a boost.
Basically, the better your SEO, the better your content will perform, and vice versa.
Content Marketing VS SEO
From the brief explanations provided above, it should be clear that the main difference between SEO and content marketing is that SEO is more technical and has to do with the design, structure, and behavior of the website, whereas content marketing is how to get more exposure online using content.
With SEO, you’ll make sure your site has the correct titles, URLs, and descriptions, loads fast, has an easy-to-use menu, images have the proper alt tags, and much more.
With content marketing, you have to decide what type of content to post, how to present it, and how to promote it online so that it appears in front of your target audience.
Let’s take a look at the two major differences between SEO and content marketing.
#1. Seo Is More Technical Than Content Marketing:
When comparing SEO and content marketing strategies, you will find that SEO is more technical than content marketing.
SEO involves optimizing above and below the surface of your website. On the front of your website, you should:
- Optimize pages for relevant keywords and integrate them into your website
- Create attractive titles
- Break up text with visual elements
Below the surface, you should perform technical optimizations to help your site rank. These changes include:
- Improving page speed
- Optimizing the responsiveness of your website for mobile devices
- Repair broken links and reduce redirects
#2. Seo Is More Structured Than Content Marketing:
SEO has more structure than content marketing. SEO has steps you can take to optimize your site and make it better, and it tends to be more of a right way and a wrong way to do a lot of SEO techniques.
Content marketing, on the other hand, is more subjective and does not have a defined way of success. Content marketing is mainly superficial and less complex optimization. In large part, optimizing your content means targeting your audience and their search intent.
The success of your content marketing depends entirely on your audience and how they behave with your content.
Content writing doesn’t have a one-size-fits-all solution for successful content writing. You can find tips on how to write successful content, but there is no sure way to create successful content.
It is difficult to achieve good results online if you do not know how to use SEO and content marketing.
You need SEO to optimize your website for search engines and content marketing to load it with unique and useful content for your potential readers or customers.
When you take a closer look at any of the online success stories, you will find that they are based on these two important pillars of digital marketing.
Image Credit: advancedwebranking