it’s hard. You feel you did everything right, but the traffic numbers on your website say other things.
Clearly, something is wrong. Maybe you only have one or two-door opening floodgates?
But the question remains… what is the reason behind your low website traffic?
Fortunately for you, you have come to the right place. In this post, we will show you legitimate possibilities of why your site does not work and how to fix it.
Here are eight reasons why your traffic is not growing.
#1. Your SEO Game Is Weak
Google is the best source of free traffic. But placing your content among the top 10 results is a daunting task. Only the best of the best can appear there.
This means that your content must be top-notch. This is the beginning.
Without all this, your chances of getting a high ranking in search engines are slim. The lack of an important factor can result in very low grades.
Here is the solution For Weak SEO
Using WordPress SEO is a multi-step process that can be difficult at first. But with a little practice, it can become second nature.
Install and configure Yoast SEO
Yoast SEO is probably the best SEO plugin for WordPress. It is easy to use and does the job. To get started, install the plug-in and use the setup wizard to help you configure it.
Install Google Analytics, Search Console and an XML sitemap
Everyone knows that Google Analytics, Search Console and an XML sitemap are essential.
Google Analytics allows you to track general traffic to your site. It is also used to verify your site with Search Console.
Search Console allows you to track your search presence. And XML site maps provide a way for Google bots to read your site.
Use the on-page SEO feature on the Yoast page to help you optimize your content.
This is an interesting feature that keeps the optimization of your page the same. First, start by requesting your target keyword.
He then analyzes your page and shows how he optimized it around his keyword.
#2. Your Backlink Profile Is Whack
Backlinks play a key role in your search rankings.
Most of the pages in the first three have high-quality links that direct browsers to them. At a minimum, your domain has a lot of authority, which means that the link profile consists of dozens and dozens of backlinks from the best in the industry.
If you have not experienced any link building in the past, you may not have many backlinks.
And if that’s the case, it’s probably the number one reason why you don’t receive traffic from Google.
Here is the solution
The best way to start is by commenting on the blog. Most blogs provide links not to follow your commentators.
No following links really don’t carry much link juice, which means they rarely help with your search rankings. But it does not matter…
The best link profiles have a good combination of no-follow and do-follow links.
To perfect the commenting technique of your blog, here are some simple steps.
- Visit one of the best blogs in your niche.
- Choose an article of interest and read it in its entirety.
- Scroll down to the comments section, complete the form and leave a quality comment.
- Rinse and repeat.
But as I said… the blog comment links don’t give you exactly the # 1 position. You need to do better than that.
To create do-follow links, one of the best techniques is to write a guest post. Most blogs allow guest authors to have a link or two. Usually one in the content and one in the biography of the author.
Another link strategy that I recommend is to use resource pages.
Resource pages are basically link pages. Usually, they have dozens of links that point to high-quality content.
I created several quality links using this method. Including this one from Page One Power
#3. Your Target Keywords Are Out of Your League.
We all know that keywords are incredibly important for search engine ranking.
However, the more often a keyword is entered in a Google search, the more likely it is the goal of the best copywriting in the industry. Which means it is 100 times harder to beat your competitors for a top 10 spot.
Even if your content is the best, there is no guarantee that you can get high marks… SERPs are unfair as well. They often assign the highest rankings to authorized sites such as Amazon, Entrepreneur, and WebMD.
So, if you target keywords such as quitting smoking, you probably never get a ranking of the top 10.
Here is the solution
You can choose to gain authority or target long-tail keywords.
If you want to create an authorized site, you must work hard and be patient. Becoming an authority is not easy. It can take months or even years.
The type of work you need to do includes guest blogs, interviews, massive link building, and 10x content creation.
On the other hand, if you target long-tailed keywords, which are search terms that contain more than 4-5 words and are very specific, you will have a much greater chance of generating search traffic.
I recommend mixing the two options… aim for the long tail and, while doing so, do everything possible to increase your authority.
For example, every time you create a blog post, make sure it is 10 times better than your competitors.
Also, consider setting up some guest posts on the best blogs in your niche. To start, I suggest one guest post per month (maybe even per week).
#4. Your Content Is Not Worthy
Its content is the main reason why people visit your blog.
If you’re only publishing mediocre blog posts, nobody will want to stop reading. No matter how great your marketing tactics are, if your content is bad, traffic will also flow.
Even if you pay for your traffic… nobody will be beyond a hot minute.
Driving traffic is one thing. Getting them to stay is another. And to do it consistently, that’s the million-dollar question.
Here is the solution
It all starts with high-quality content that will make your readers stop and say, “I had never thought of that before!”
Do you know what I’m saying?
You should try to write quality posts that are incredibly optimized for the web.
Here is a checklist for you:
- Short paragraphs
- No fluff or gobbledygook
- Use bold and italic to emphasize
- It includes many images/multimedia
- Include real-life data
- Back up your claims with evidence, sources, and links.
There is much to do in creating readable web content (not just scannable).
To find the right topics. Use keyword tools to find highly searched phrases. Take advantage of Google autocomplete searches. Explore Quora and other online communities to find the questions that are asked in your niche.
If you study your audience, you will find the right topics to write, which will generate the most traffic.
#5. You Spend Too Much Time Creating And Not Promoting Enough
We all know that our blogs cannot live without high-quality content.
If you constantly create a blog post every week, there is a good chance of generating a good flow of organic traffic.
However, nothing is guaranteed in the world of blogs. Especially when it comes to getting new eyes on your content.
Have you heard the saying “publish and pray”? I first heard Brian Dean from Backlinko.
Basically, it means a blogger with little or no authority that publishes posts after posts, without any promotion, with the hope of magically directing traffic from unknown sources.
It’s like … you press the publish button and pray for someone to read it without even knowing how someone will find your blog post.
But the problem is that no matter how epic your content is if you don’t have brand/site authority, nobody will find it in a search engine or in a news service.
That’s why you need to aggressively promote your content.
Here is the solution
Have you heard of the 80/20 rule? Well, this also applies to content marketing. Spend 80% on promotion, 20% on creation.
But as you promote content, I hear you ask.
Well, there is more than one way to do this, and there is more to share on social networks.
The best way to promote your content is with a little marketing influence.
Influencer marketing is where you take advantage of the reach or audience of an industry influencer to gain some exposure for yourself. That’s why it’s perfect for content promotion.
#6. Your Content headlines aren’t click-worthy
If your headlines are not attractive, you may not get many clicks. It doesn’t matter how well it ranks in the search engines or how often it appears in social media news.
You see, the headlines are the first thing that Internet users see before making the final decision on whether or not they will visit your site.
If their minds say no, it is yours.
No matter how impressive the content of your blog. If nobody clicks on it, nobody sees it.
Here is the solution
Play with various formulas of titles. There are tons out there. And all you have to do is fill in the blanks, basically.
One of the easiest formulas I have used, which is excellent for the publications on the list, is this… [number] + [adjective] + [keyword] + [promise]
Here are some examples:
- 21 effective list creation strategies that will triple your email list
- 99 simple weight loss tips that can help you lose 50 pounds
- What other people say Discover and share the most beautiful images from around the world
Do you see?
The formula can also be used to create instruction headers. But instead of adjectives, you use adverbs. Check it…
- How to effectively plan a diet that will help you eat healthier
- How to easily find long-tail keywords that can send waves of search traffic
- How to bake magically delicious cookies that everyone will love
#7. The User Experience of Your Site Is Horrible.
If you do not get constant traffic, there is a good chance that this is due to the UX of your site.
If your site is not easy to use, nobody will want to visit it. No matter the size of your content.
If you publish something that your audience really wants to read, they may not even read it. They simply go to another person to get the same information.
That’s how important your user experience is.
I recommend reading this: How to Setup SEO Friendly Site Architecture To Boost SEO
Here is the solution
Much goes into an easy to use the website.
One of the main things is the charging time. If your site takes more than three seconds to fully load, you can expect your visitors to press the Back button.
Another thing is the mobile responsiveness. A few years ago, Google released an update where mobile users were the focus. If your site is not compatible with mobile devices, it is unlikely to be classified into mobile SERPs.
Another thing is that Google and Internet users don’t like intrusive pop-ups. Big G actually stated in its mobile update that it is against pop-ups that prevent the reader from reading the content.
The last thing I want to mention here is the blog design. A lot goes into a well-designed blog that will make your visitors visit and read to your readers.
#8. Your Presence In Social Networks Is Virtually Non-Existent
Social networks have become a large part of traffic generation over the years. It is no longer about Google and search engines.
Therefore, having a certain presence in their social communities can mean a lot for their traffic.
If you get a good track on networks like Twitter and LinkedIn, a single share/post could generate hundreds of site visitors.
And not only the main social networks matter. There are many online communities that are not on sites like Facebook.
Take Reddit, for example. There are thousands of subreddits that get thousands of followers.
There are also forums. For example, if you are in the marketing space, there is the Warriors Forum. It has thousands of active members. Tens of thousands, even.
But if your social profiles look like this…
… you will not be able to get traffic on social networks or forums.
Here is the solution
Be part of a social media community. Be active and contribute.
Start by choosing one or two sites to start. For example, Facebook and Twitter.
For networks such as Facebook, LinkedIn, and Twitter, you must complete professional-style profiles to do the right thing.
Why Because before following someone on Twitter, for example, I usually take a look at their profile. I have read the biography and some of the most recent publications to see if there is anything I can learn from them (or at least to see if we share interests).
To be an active contributor to the chosen social media community, answer questions, provide unique advice/content, support, create a good relationship and comment on other people’s posts.
After a while, you will start to gain some influence. When this happens, you can start directing some of your group’s traffic to your own blog.
Driving traffic every day is not just for the best performers like Forbes, Authority Nutrition and TechCrunch.
Of course, it can be difficult. But with a little hard work, you can also take action.
You just have to master how to do it, and practice makes perfect.
Follow the great points above and immerse yourself in the resources I provided. I know you will find that they work for you.
Preview Image Credit: ShutterStock