Writing content is essential for both B2B and B2C companies. Almost every brand needs an online presence to be successful in an increasingly competitive space. Great content can help your brand stand out from the crowd, but that’s not always easy.
Many entrepreneurs don’t have the skills or structure to create content every week. But that doesn’t mean it can’t be done.
With a little planning and some great online tools, anyone can create great SEO content to drive their business goals.
Why content is vital
First of all, it’s important to know why producing great content every week is so vital to the success of your business. I know how hard typing can be and how time-consuming to get it right.
For many people, this means that it falls to the bottom of the to-do list or is avoided because it can feel overwhelming. This is a big mistake for the following reasons:
Content connects you with consumers
Content is one of the best ways to spread the word about your brand and connect directly with your customers.
It is a medium where you can show your brand personality by sharing information that you think is important to your customers. They feel part of your community and want more content, which means you can sell more products and build your authority in the industry.
Content increases visibility
Creating great SEO-focused content gets your brand and products in front of the consumers who are most likely to need your services.
You’ll rank higher in search engines and be better positioned to beat the competition if you consistently create great content every week.
How to write amazing content every week
I write four SEO-focused articles every week. Using my writing skills and a simple content generation process, I came in first place for a bunch of high-converting keywords, including “Tea for Stomach Ache” and “Best Green Tea.”
You can also do this by following these tips for creating a content plan and schedule. It’s not as difficult as it sounds, and once you’ve mastered the process, you can quickly produce content to increase conversions and achieve your marketing goals.
Keyword Research
To create great content week after week, you need to have a game plan. In this case, that means doing keyword research. I use Ahrefs to track keywords in our niche that have high search volume and low difficulty.
This meant finding keywords that could help our target audience solve a problem. These keywords weren’t always the highest volume keywords, but they were still worth targeting as they would lead to higher conversions.
I track all of our keyword research in a content plan using Google Sheets. A content plan is essential to keep track of all the keywords you plan to target or have previously targeted. That way, you won’t write the same thing twice, and trust me, after a year of writing content, you’ll be happy to keep a list of the keywords you’ve already targeted.
I also use different tabs on the same sheet to monitor analytics and track our progress each week. This is particularly useful after a few months if you want to go back and optimize articles that are doing well.
Prioritize content
After doing keyword research, you need to prioritize which ones to target first.
Your industry may not be that straightforward, so trial and error are fine at this stage. By producing content each week, you’ll see which posts drive the most engagement, and you can adjust your content plan as needed.
Our Writing Process
The writing process is different for everyone, so you need to find what works for you. I discovered a system that helps me post great content week after week. This is how I do it:
Clear scope
I start the writing process by connecting each keyword to Clearscope. This tool helps me understand what kind of information I should include in a post and directs me to relevant terms that should appear in the article based on the content of articles that are already classified.
After reviewing related keywords, I write the article and place it in the “optimize” section of Clearscope. The tool rates your content and also shows you which relevant terms you used and which you didn’t.
To improve your ranking, you can include more relevant terms or improve readability and word count.
Writing
Each individual has a different writing style. Some need total silence to get the job done, while others prefer to have music in the background. Others work better in the morning, while others need to write late at night.
I do my best work first thing in the morning, so I start writing right after I make my bed. It also means I can go skiing or mountain biking in the afternoon. Find what works for you and stay consistent.
I use Google Docs to store all our documents because they are easy to retrieve and the platform also makes it easy to edit and track changes. When writing, I make sure to keep a similar format for most of our articles. I use the same headers and fonts for consistency and add all the images we’ll be using right in the post.
After writing the article, I update the sharing preferences to include editing privileges for our team. I then paste the link into the Asana task in the “drafts” section and drag the task to the “edit” column.
Editing
Every post you create must go through an editing process. At FunnyWill, our editors review each article to make sure the spelling and grammar are correct and double-check that the material scores decently in the Clearscope report.
I also edit most of my own articles. I am not a trained editor so this can be difficult at times. Fortunately, there are online tools like Grammarly that can help you spot spelling and grammatical errors and compare your writing to existing content to prevent accidental plagiarism.
If you don’t have a team of editors or writers, you can use a tool like Grammarly to edit, as I do.
Publishing
The publishing process may vary depending on the site tools you use. At FunnyWill, we work with clients who use everything from WordPress to Shopify. Regardless of which platform you use, there are a few things to keep in mind when posting content.
I always include a catchy title and change the site slug to the keyword we are targeting.
I make sure to write a thoughtful and informative SEO title and SEO description, as well as a post description. We use our SEO description to generate social media posts, so if you do the same, it’s important to make sure it engages readers.
Posting consistently and on time is critical. Consumers will get used to expecting content from you, and if they miss a bunch of posts, they may stop coming back for information. Asana can help you keep track of post dates and ensure you don’t miss any posts by accident.
Writing content can feel overwhelming at first. Understanding why content is so essential can give you the boost you need to start writing consistently for your consumers.
Once you’ve established a process, writing content is just another task you can check off your to-do list. With tools like Asana, Clearscope, and Grammarly, the writing process is much simpler than it seems.
Put time and effort into your keyword research, then stay committed to your editorial calendar schedule. If you stick to your plan, you will surely produce amazing SEO content every week.
