How to Improve Crawling And Indexing for Large Sites

How to Improve Crawling And Indexing for Large Sites

You’ve probably heard the term “crawling efficiency” before, but you may not be sure what it means. And even if you are familiar with the concept, there’s a good chance that your website isn’t performing up to snuff when it comes to crawling and indexation. This article will help explain what causes delays in page indexation, as well as provide actionable advice you can use to get your pages and sales flowing like never before.

Wondering how to improve crawling and indexing for your site? We’re going to explore what causes delays in page indexation, as well as provide actionable advice you can use to get your pages and sales flowing like never before.

Wondering how to improve crawling and indexing for your site? We’re going to explore what causes delays in page indexation, as well as provide actionable advice you can use to get your pages and sales flowing like never before.

Google is constantly crawling the web (or “crawling,” as it’s often called) in order to determine which websites are relevant and worth visiting. When Google crawls a site, it looks at all of the URLs on that page.

If any of those URLs have been visited before by other users, Google knows that this specific URL has already been indexed—and therefore doesn’t need to be crawled again by them! This means that if someone visits one of your pages via their browser or mobile phone browser (like Chrome), then another user may also see that same link when they visit their own website later on.

How Google Crawls & Indexes Your Site: A Major Refresher

Googlebot is a web crawler, which means it’s an automated program that crawls your site and indexes it.

Googlebot uses a variety of signals to determine the page importance and ranking potential of each page on your website. It can also crawl pages that are linked to other sites by using an internal link structure called “dots” or “backlinks” (backlinks are links from other domains).

Crawl Your Site Like a Pro With These 3 Tools

Google Search Console: This free tool lets you check the health of your site and identify any issues that could be affecting crawling. You can also see how often your pages are being crawled, which can help you determine whether it’s time to hire a crawler or do some manual testing on specific pages.

Screaming Frog: This web spider tool is lightweight and easy to use, but its real power comes from its ability to analyze massive amounts of data in minutes rather than days or weeks—and at a fraction of the cost compared with other options like WebPagetest ($150 USD per month). The great thing about this tool is that it’s generally available as a free download without any licensing restrictions; just make sure you’re running Windows 7 or newer before installing!

DeepCrawl: If budget prevents buying one of these other two tools (or if they’re too expensive), consider using DeepCrawl instead—it provides similar functionality with none of their limitations (no need for licenses, no mentionable limitations on usage) while still providing all those benefits mentioned above plus more!

5 Tips For Taming Large URLs

Use a redirect to a shorter URL.

Use a canonical tag to tell Google which URL to use as the canonical one, and your site will appear in Search Console as having only one URL.

Block the crawl of long URLs with robots.html files that are located at the root level (or other hidden directories). If you want them crawled, add “allow” rules for them inside robots.html files; otherwise don’t include these files at all in order for search engines not to see them or index them properly!

Use sitemaps so Google knows which pages are most important on your website and can quickly find them when crawling through it later down the line!

Do You Have a Black Hole Sucking Time off the Clock?

  • What is a black hole?

A black hole is a time-sucking piece of code that’s taking up space on your site and not doing much of anything. It can take anywhere from 15 seconds to several minutes for crawlers to index your pages, so you want to make sure that the time they spend crawling isn’t spent away from their main purpose—indexing content!

  • Why do they suck time away from my site?

You probably have some sort of “layout” or “style” CSS rules in place that add more than one tag per line (for example: body { font-size: 0 }) or multiple classes on each HTML element (class=”name”). These are called cascading stylesheets (CSS). They aren’t necessary, but they do make it easier for search engines like Google and Bing to understand what you’re trying to say visually through markup alone – which means less work for themselves when crawling those pages later down the line!

Be Visible, Be Found. Avoid Duplication Issues with Canonicalization

Canonicalization is a process that helps search engines identify the original source of content. This can help them avoid duplicate content issues, which can cause problems for crawlers and indexers.

For example, if you have two pages with the same content but different titles or descriptions, it’s likely that both will show up in SERPs (search engine results pages). However, there may be other factors at play here as well:

  • The title might not match up to the actual text on page 2 because it was decided by someone else who didn’t know what they were doing;
  • The description may be longer than necessary because they wanted more room for keywords;
  • The image could be used on both pages despite being unrelated or even potentially offensive;

4 Ways to Increase Server Efficiency (and Reduce Load Time)

  • Use a CDN

A content delivery network (CDN) is a company that provides servers around the world with copies of your site’s files so that they can serve those files faster than if you were hosting them yourself. The main reason to use a CDN is to reduce the load time for visitors and increase server efficiency overall—but there are other benefits, too! For example:

  • If your website has large files (e.g., images or videos), using a CDN will allow faster access because it reduces DNS lookup times by having multiple copies stored at different locations around the world, which means fewer requests passing through each server in turn as they go from one location to another on their way back out again into cyberspace.*

Don’t Let Side Doors Prevent Customers from Finding Their Way In

One of the most important things you can do to improve crawling and indexing is to avoid duplicate content. This can be tricky, but there are a few simple steps you can take that will help reduce the chances of your site becoming a useless mess of duplicate content:

Avoid duplication by not using the same content on multiple pages. For example, if one page has an image file (e.g., an image from your homepage), make sure that another page doesn’t also have this same image file—especially if it’s something like “Homepage Image 2.”

Use 301 redirects when appropriate for moving links between two different versions of a page (i.e., one with all recent posts versus one with older posts). This prevents Google from showing two versions of the same keyword-rich anchor text when searching for specific terms or phrases in search results because they’re looking at both versions instead of just one at once—which would result in visitors seeing duplicate pages when trying

to find their way into those areas where they want to access

Is Alexa Helping (or Hurting) Your SEO Efforts?

Alexa is a great tool to use in conjunction with SEO. It’s not the be-all and end-all of your SEO efforts, but it can help you understand your audience better and give you a better idea of what keywords people are searching for on Google. If you’re trying to rank for terms that don’t have much competition yet, then Alexa may show that you’re ranking higher than other sites with similar content because people who visit those sites might also be interested in these types of topics.

But remember: Alexa isn’t an algorithm by itself; it was created by Amazon (the largest eCommerce website) specifically for its users’ benefit—so don’t get too caught up in how high or low one particular ranking looks compared to another site when determining whether or not it’s worth working on improving rankings yourself!

Make Content Work Even Harder with Syndication

One of the most important things you can do to improve crawling and indexing performance is to make sure that your site’s content is as readable and accessible as possible. But how do you know if your content is being read by crawlers?

To find out, follow these steps:

Go through every page on your site and look at the number of links back to other pages on your site in Google Search Console or Google Search Analytics (instructions below). If there are many links, then this means that users probably find it useful enough for them to click through from one page back onto another page—which means there might be some room for optimization here!

Next, take a look at which pages rank well for certain keywords on the Google AdWords Keyword Planner tool (instructions below). This will give an idea about which keywords people are searching for most often within Google’s algorithm—and because these keywords tend not yet have been indexed by bots yet when someone types them into their search bar inside Chrome browser window software program interface window interface software program interface window interface software program interface window interface software

Are Ads Getting in the Way? Here’s How to Fix It.

Ads that get in the way of your content can be a major challenge. Here’s how to fix it:

Ad blockers are on the rise, and they’re a great option if you have an ad-blocking tool installed on your browser. You can also try using a service like Adblock Plus or uBlock Origin, which will block ads on all websites, not just those with ads. If you use one of these tools and still see pop-ups or banners, make sure that they’re not too big for the page—and if they are, resize them down some more until they’re more manageable (and less distracting).

Some ad formats don’t fit well into pages because their scale doesn’t match up well with how much space there is on each page; for example large images might appear blurry if placed in close proximity to text near them; large video clips could overwhelm the text at the bottom of a blog post; etcetera..

To Synchronize or Not? The Indexation of Dynamic Content Explored

If you’re looking to improve the crawling and indexation of large sites, then it’s important to understand the pros and cons of syncing dynamic content.

Dynamic Content Pros:

Static content can be cached indefinitely. This means that if your site has a lot of static pages, then users won’t have to wait for pages to load when they visit your site. They’ll get instant gratification with every page (or at least as fast as their connection allows).

Static Content Cons:

You need more server space for static files like images or stylesheets because they don’t change often enough from one page to another. This can make a lot of things take longer than necessary when loading pages through HTTP requests instead of directly via AJAX calls via JavaScript libraries like jQuery Mobile which use less bandwidth overall by only making changes on demand rather than downloading everything each time someone visits something new online.”

Learn how to crawl efficiency will boost SEO performance and how you can implement it.

Crawl efficiency is something that you should have on your site, and it’s an important factor for SEO.

The first step to increasing crawl efficiency is finding ways to optimize your web pages for speed. This can include things like:

  • Minimizing external assets (images, JavaScript files) on each page;
  • Writing clean code with no duplicate scripts or CSS;
  • Optimizing images by reducing their file sizes;
  • Encrypting traffic from search engines;

From there, you can also look at your server configuration settings and make sure they’re configured correctly so that Googlebot doesn’t get bogged down by requests from other bots on the same network as yours (and vice versa).


There are a lot of things that can cause crawling and indexation issues, but they’re usually not too big to overcome. If your site is experiencing slow load times or delays in indexation, it’s likely because there are issues with your content management system and/or server configuration that need addressing. We hope this guide has given you some insight into what causes these issues, as well as how to fix them!

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