windows 10 pro lizenz kaufen office 2019 pro lizenz kaufen office 365 pro lizenz kaufen windows 10 home lizenz kaufen windows 10 enterprise lizenz kaufen office 2019 home and business lizenz kaufen office 2016 pro lizenz kaufen windows 10 education lizenz kaufen visio 2019 lizenz kaufen microsoft project 2019 lizenz kaufen microsoft project 2016 lizenz kaufen visio professional 2016 lizenz kaufen windows server 2012 lizenz kaufen windows server 2016 lizenz kaufen windows server 2019 lizenz kaufen betriebssysteme lizenz kaufen office software lizenz kaufen windows server lizenz kaufen softhier.com instagram ucuz takipçi satın al instagram ucuz beğeni satın al instagram ucuz görüntülenme satın al instagram ucuz otomatik beğeni satın al facebook ucuz beğeni satın al facebook ucuz sayfa beğenisi satın al facebook ucuz takipçi satın al twitter ucuz takipçi satın al twitter ucuz beğeni satın al twitter ucuz retweet satın al youtube ucuz izlenme satın al youtube ucuz abone satın al takipçi hilesi

5 Step Guide to Conducting a Content Audit That Will Ensure a Traffic Boost

5 Step Guide to Conducting a Content Audit That Will Ensure a Traffic Boost

Is your content a mess? It may be high quality (it may not be), but that doesn’t mean it’s organized. It also doesn’t mean you’re producing all the right types of content your readers want to see.

Most online companies that use content marketing have weaknesses in their content. Either the content doesn’t work as well as it might or they’re missing content for certain topics and keywords.

And that includes good deals too, so don’t feel bad if you don’t think your content marketing is as good as it could be. Instead, acknowledge that this is an opportunity to further improve your content marketing processes.

So how do you find these weaknesses?

As you may have guessed, you find them with a content audit. A content audit helps you evaluate your current content and shape your future content strategy.

Step To Perform A Content Audit On Website

In this post, I’ll show you a five-step content audit that you can take (although there are many other effective content audit processes).

Step 1: Generate A List Of All Your Content

The first thing you should do is take stock of what you have. You want to compile a list of URLs and place them in a spreadsheet.

If you have a small website, you can do it manually, but otherwise, I suggest you use software like Screaming Frog to generate a list.

The free version will track up to 500 links on one website. Therefore, as long as your website is small, it will be fine. Otherwise, you’ll want the premium version, which is worth the investment for any serious marketer.

Enter a start URL in the text bar at the top of the tool and press Start:

5 Step Guide to Conducting a Content Audit That Will Ensure a Traffic Boost

You cannot configure the options in free mode, but the default values ​​should be fine.

When it’s done, set the filter to HTML and export the results. From this list, you want to keep all URLs with a status code of “200”.

If you find that many URLs are missing, which is possible if your internal link is not good, you can use another option, like a sitemap generator.

If you use the tool I just linked, enter your start URL again and the tool will crawl up to 500 pages:

5 Step Guide to Conducting a Content Audit That Will Ensure a Traffic Boost

You can copy the results and paste them into a spreadsheet. You may need to clean them up a bit, but it will work.

Step 2: Retrieve Metrics, And Categorize The Content

Now that you have a good idea of ​​what you have, it’s time to find out how it’s working.

Just because you have an article on “SEO for cats,” which is a topic you want to address, does not mean that the article is receiving traffic or doing something with the traffic received.

Low performance content will be the first major weakness we will identify.

Below is a list of metrics that you may want to collect. Add a column to your spreadsheet for each one. Feel free to add other important people:

  • Content Title: You can extract this directly from Screaming Frog.
  • Title Length: You can also get this from Screaming Frog. Use it as a quick check for excessively long titles. Remember that it must be between 55 and 60 characters to appear fully in Google.
5 Step Guide to Conducting a Content Audit That Will Ensure a Traffic Boost
  • Category: Write down the topic of each page.
  • Top Keyword Ranking (if available): If there is a keyword you are targeting, please record your ranking from now on.
  • Search volume for the main keyword: A metric that will help you prioritize your SEO effort in the future. Get it from Google AdWords or any keyword search tool.
5 Step Guide to Conducting a Content Audit That Will Ensure a Traffic Boost
  • Average organic search traffic per month: get it from Google Analytics. Go to “Behavior” and choose the page. Then add a secondary “source” dimension and search for traffic data with Google.
  • Average monthly traffic per month: retrieve it in Google Analytics. Record the total number of traffic going to “Behavior” and choose a page. Observe a period of at least three months, when possible, and calculate an average.
  • Meta Description: Your meta description can also greatly affect your CTR. If your traffic seems too low for the typical monthly search volume, you can optimize your meta description to attract more clicks. You can also get this from Screaming Frog.
  • Organic search traffic bounce rate: again, go to “Behavior”, pick a page, and add a secondary font dimension. See the bounce rate metric next to the Google row.
  • Average organic search traffic page time: use the same report as above, but get average page time.
  • A number of backlinks: Backlinks are a critical part of the ranking. Use a link database tool, such as Majestic or Ahrefs, to get the number of backlinks for each page (it can be done in bulk).
5 Step Guide to Conducting a Content Audit That Will Ensure a Traffic Boost
  • A number of Linked Root Domains: You should accomplish this by getting the number of backlinks. It tells you if the backlink numbers are inflated (that is, 10,000 backlinks for a domain).
  • URL Ranking: Different tools have different metrics (for example, MozRank for OSE, URL Ranking for Ahrefs) to assess overall link quality. Get one to get a rough idea of ​​the authority of your page.
5 Step Guide to Conducting a Content Audit That Will Ensure a Traffic Boost

If you plan to do multiple content audits or are working on a very large website, doing all of this manually would be crazy.

It’s easy to do everything at once, like collecting Screaming Frog numbers.

But all other actions can also be done in bulk (and automated) with a little technical knowledge.

Hire a developer to create a simple tool that extracts all that data from different APIs and saves hours of work.

Step 3: Create An In-depth Reader/Customer Profile

Let’s move away from your actual content for this part and focus on your target audience.

This step has two parts.

Part 1: Identify Your Reader – It’s a rule of thumb for any marketing: Create things that interest your target audience. This applies to social media marketing, content marketing, SEO … and so on.

But to do that, you must first determine who your reader is.

Part 2 – Determine What You Are Interested In: Now you can start learning and understanding what you are interested in.

You discover this by researching demographic (age, gender, etc.) and psychographic (what they believe) data.

Here is a good introductory guide to walk you through the most important demographic and psychographic information.

After doing this, you should have an fleshed out reader avatar.

Part 3: Use those Interests to Identify Topics and Keywords: Once you understand your target audience (be as specific as possible with everything), it’s time to translate that into the content.

A good place to start is to use basic keyword research tools. After that, use these advanced keyword research methods to find even more keywords and topic ideas.

You should record all of these keyword ideas and topics in another spreadsheet, with all the search volume data they have.

Please note that you are not limited to only those content topics. By your knowledge of the reader, you may know that you are interested in something that cannot be searched.

You can still add these topic to the list; you just need to get traffic from other sources than the search engines.

Step 4: Conduct a “Gap” Analysis

Now, we have two spreadsheets:

  • One with all your current content (and metrics)
  • One with all the content (or content ideas) that your target reader is interested in

It is time to look at them together.

Area 1: see the missing content – this needs to be done manually and it will take a while.

Start by associating these keyword and content ideas with the content you already have.

Basically you are copying the entire row from the first spreadsheet created and pasting it next to the corresponding keyword.

What you’ll find at the end, in almost all cases, is that for some of the content / keyword ideas, you don’t have any matching content.

This is a clear problem: you have a gap.

Obviously, you’ll need to fill in those gaps, but we’ll cover that later.

Area 2: See what content is not performing– I mentioned this briefly before. If your current content doesn’t generate traffic, it’s as useful as it is missing.

This is not good enough.

The challenge here is to identify this underperforming content.

Unfortunately, there is no specific formula that I can provide here.

It all comes down to what you think is good. For some sites, getting 200 visitors a month in content is horrible, while for others it’s great.

In addition to the absolute amount of traffic your content receives, you should consider two other main factors:

  • Your search ranking
  • Your potential search traffic

If a page is ranked 4-10, it is not receiving much traffic. However, with a little extra work, you can easily rank it in the top three and get more traffic. But you should also consider whether it is worth the effort.

If the keyword receives a few thousand searches per month, it probably is. If you get 20? Probably not. At this point, you want to highlight which content doesn’t get much traffic.

Next, we are going to put everything together.

Step 5: Create Your New Content Strategy

The last step is to create a content strategy that addresses all the weaknesses identified so far. And that requires a lot of manual work and careful consideration.

Step 1: Create a column for the action – it’s time to add another column to your spreadsheet. I suggest adding it from the beginning.

In this column, you will add a final label that reflects the corresponding action you want to take on it. Again, choose the labels you want, but you can use them if you want:

  • Leave”: Post works fine, no changes required.
  • “Create”: A standard label for any content idea that needs to be completed.
  • “Merge”: Sometimes you can have more than one content for a topic (this happens if the content is not well organized). In general, it is better to combine these elements into a better version.
  • “Improve”: If your content is underperforming, you should improve it.

You will have to analyze each idea, one by one, to do this.

Step 2: Create a Priority Column – There is a final column that you need to create. Place it next to the action column.

Some gaps are bigger than others. It makes sense to fill those big spaces first and get to small ones only when you have time.

Here, you will assign each action (except “exit”) a priority of 1 to 10 (10 being the highest). You should be aware of what we consider SEO traffic potential.

If the content has the potential to generate a ton of new traffic, it is given a high priority and should be edited or created as quickly as possible.

Finally, create a list of actions: Now that your spreadsheet is complete, sort all actions according to your priorities.

Then plan your content marketing goals, tasks, and resources so you can start filling those gaps one by one, in order of priority.

Conclusion

No collection of content is ever “complete”, there will always be some gaps.

Perform a content audit regularly and identify your biggest weaknesses.

It is a lot of work and leads to even more work (action on your results), but it is an extremely effective way to constantly improve the results of your content marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *


adana escort adapazarı escort adıyaman escort afşin escort afyon escort ağrı escort ahlat escort akçaabat escort akçakale escort akçakoca escort akdeniz escort akhisar escort aksaray escort akşehir escort aksu escort akyazı escort alanya escort alaşehir escort aliağa escort altıeylül escort altınordu escort amasya escort anamur escort ankara escort antakya escort antalya escort araklı escort ardahan escort ardeşen escort arnavutköy escort atakum escort avanos escort avcılar escort aydın escort ayvacık escort ayvalık escort aziziye escort babaeski escort bafra escort bağcılar escort bağlar escort balıkesir escort bandırma escort bartın escort batıkent escort batman escort battalgazi escort bayburt escort belek escort besni escort beylikdüzü escort beyşehir escort biga escort bilecik escort bingöl escort birecik escort bismil escort bitlis escort bodrum escort bolu escort bor escort bornova escort boyabat escort bozüyük escort buca escort bucak escort bulancak escort bulanık escort bünyan escort burdur escort bursa escort çan escort çanakkale escort canik escort çankaya escort çankırı escort çarşamba escort çayeli escort çekmeköy escort çerkeş escort çerkezköy escort çeşme escort ceyhan escort çivril escort çorlu escort çorum escort çubuk escort çukurova escort çumra escort dalaman escort darıca escort datça escort davutlar escort defne escort denizli escort derince escort develi escort didim escort digor escort dinar escort diyadin escort diyarbakır escort doğanşehir escort doğubayazıt escort dörtyol escort dulkadiroğlu escort düzce escort edirne escort edremit escort efeler escort elazığ escort elbistan escort emirdağ escort erbaa escort erdemli escort ereğli escort erenler escort ergani escort ergene escort erzincan escort erzurum escort escort esenler escort eskil escort eskişehir escort espiye escort eyyübiye escort fatih escort fatsa escort fethiye escort finike escort fındıklı escort gaziantep escort gaziemir escort gebze escort gediz escort gelibolu escort gemerek escort gemlik escort gerede escort giresun escort gölbaşı escort gölcük escort görele escort görükle escort göynük escort gümbet escort gümüşhane escort güngören escort güroymak escort gürsu escort hakkari escort haliliye escort hatay escort haymana escort horasan escort iğdır escort ilgaz escort i̇lkadım escort i̇negöl escort i̇skenderun escort isparta escort i̇stanbul escort i̇zmir escort i̇zmit escort i̇znik escort kadirli escort kadıköy escort kağıthane escort kağızman escort kahta escort kaman escort kangal escort kapaklı escort karabük escort karacabey escort karahayıt escort karaköprü escort karaman escort karatay escort karesi escort kars escort karşıyaka escort kartal escort kaş escort kastamonu escort kaynaşlı escort kayseri escort keçiören escort kemer escort kepez escort keşan escort keskin escort kestel escort kilis escort kırıkhan escort kırıkkale escort kırkağaç escort kırklareli escort kırşehir escort kızıltepe escort kocaeli escort kocasinan escort konak escort konya escort konyaaltı escort körfez escort korkuteli escort köyceğiz escort kozan escort kumluca escort kumru escort kuşadası escort kütahya escort lara escort lüleburgaz escort malatya escort malazgirt escort malkara escort maltepe escort mamak escort manavgat escort manisa escort maraş escort mardin escort marmaris escort melikgazi escort menemen escort menteşe escort meram escort mersin escort merzifon escort mezitli escort milas escort mucur escort mudanya escort mudurnu escort muğla escort muratpaşa escort muş escort mut escort nazilli escort nevşehir escort niğde escort niksar escort nilüfer escort nizip escort nurdağı escort ödemiş escort of escort oltu escort onikişubat escort ordu escort orhangazi escort ortahisar escort ortaköy escort osmancık escort osmangazi escort osmaniye escort palandöken escort pamukkale escort pamukova escort patnos escort payas escort pazar escort pazarcık escort pendik escort polatlı escort rize escort safranbolu escort şahinbey escort sakarya escort salihli escort samandağ escort samsun escort sandıklı escort şanlıurfa escort sapanca escort sarıçam escort sarıkamış escort sarıyer escort şarkışla escort şehitkamil escort selçuklu escort selim escort serdivan escort serik escort seyhan escort siirt escort silifke escort simav escort sincan escort sinop escort şişli escort sivas escort siverek escort şırnak escort söğüt escort söke escort soma escort sultangazi escort suluova escort sungurlu escort sur escort suruç escort suşehri escort susurluk escort talas escort tarsus escort taşova escort tavşanlı escort tekirdağ escort terme escort tire escort tirebolu escort tokat escort torbalı escort toroslar escort trabzon escort turgutlu escort turhal escort türkoğlu escort tuzla escort ulus escort ümraniye escort ünye escort ürgüp escort urla escort uşak escort üsküdar escort üzümlü escort van escort varto escort viranşehir escort yahşihan escort yahyalı escort yakutiye escort yalova escort yatağan escort yenişehir escort yeşilyurt escort yıldırım escort yıldızeli escort yomra escort yozgat escort yunusemre escort yüreğir escort zara escort zeytinburnu escort zile escort zonguldak escort mersin escort aydın escort manisa escort muğla escort tekirdağ escort urfa escort yalova escort fethiye escort
Total
0
Share