windows 10 pro lizenz kaufen office 2019 pro lizenz kaufen office 365 pro lizenz kaufen windows 10 home lizenz kaufen windows 10 enterprise lizenz kaufen office 2019 home and business lizenz kaufen office 2016 pro lizenz kaufen windows 10 education lizenz kaufen visio 2019 lizenz kaufen microsoft project 2019 lizenz kaufen microsoft project 2016 lizenz kaufen visio professional 2016 lizenz kaufen windows server 2012 lizenz kaufen windows server 2016 lizenz kaufen windows server 2019 lizenz kaufen betriebssysteme lizenz kaufen office software lizenz kaufen windows server lizenz kaufen softhier.com instagram ucuz takipçi satın al instagram ucuz beğeni satın al instagram ucuz görüntülenme satın al instagram ucuz otomatik beğeni satın al facebook ucuz beğeni satın al facebook ucuz sayfa beğenisi satın al facebook ucuz takipçi satın al twitter ucuz takipçi satın al twitter ucuz beğeni satın al twitter ucuz retweet satın al youtube ucuz izlenme satın al youtube ucuz abone satın al takipçi hilesi

How To Create A Pillar Page That Drives Tons Of Traffic

How To Create A Pillar Page That Drives Tons Of Traffic

If we can be sure of one thing in the world of digital marketing, it is that it is constantly changing. And while this means there are always new opportunities on the horizon, it also puts a lot of pressure on business owners, marketers, bloggers, and anyone in the industry to keep up.

One skill that every digital professional needs to stay on the cutting edge is the ability to create and use pillar pages. In this short guide, I’ll share with you more information about what a pillar page is and give you some creative tips to help you create an effective page.

What is a Pillar Page? 

A pillar page is a single page dedicated to an entire topic. Sites are made up of different themes, usually connected in some way, but it can be difficult for a site visitor to navigate a site and access all of this information.

We can try to make things easier by using hyperlinks and intuitive navigation to help guide the user, but most of the time, they are alone. However, with a pillar page, all the information on a topic is aggregated in one place.

Users can always go back to the main page and continue the process as they wish. To put that in context, let’s take a look at Typeform’s pillars page to learn about the brand.

This is a great example of a high-quality pillar page. We can identify some important aspects of how these pages are created:

  • They are extremely long, almost like a one-page website.
  • They are built exclusively around a group of themes, in this case, “brand awareness.”
  • The layout is simple and clear, yet packed with long-form content.
  • They are full of internal links to other blog posts and pages.

But a pillar page doesn’t just aid user navigation. Your benefits are deeply tied to your SEO efforts, believe it or not! Let’s take a closer look at how this type of page is compatible with a website.

Why Does Your Website Need a Pillar Page? 

Creating a pillar page takes a lot of time and effort. As you can imagine, it’s not easy to produce this kind of rich and detailed content, so it’s perfectly fine if you’re wondering if all this hard work is worth it.

These are some of the advantages that a pillar page can bring to your website.

It Brings Better SEO Results

Google and other search engines love content, but what they like the most is high-quality content that can match the user’s intent. By design, pillar pages encourage the creation of high-quality content, where you can leverage essential keywords for SEO purposes.

But in addition to keywords, there are other ranking factors that include top pages:

  • They improve the user experience (UX).
  • They contain many hyperlinks that aid navigation.
  • They correspond to the intention of the user.
  • They are well structured, with titles and subtitles that indicate the hierarchy of the content.

It’s a Dynamic Content Roadmap

Having these pages not only benefits the user. When you start creating a 101 page on a topic and brush up on the basics, you can easily identify any gaps or opportunities that are missing in your content and address them. This is very useful in a content marketing strategy!

It Keeps Users Engaged

Pillar pages are opportunities to keep users on your site longer and engage them, especially if you are using videos or animations in addition to text. Just look at The Atlantic’s pillar page on population health.

It’s packed with data and information, but it doesn’t feel like you’re reading a book as you read it. The page relies heavily on visual aids to keep the reader interested, and the links are kept out of the main content to keep the text as simple as possible. This causes people to spend more time on the site for the sole purpose of consuming the content of the pillar page.

It Matches Conversational Search Queries

The way people search for things has changed significantly over the years.

Think about how you research a topic. Are you typing a vague keyword or are you more likely to type an exact question? It’s the last one, right? That’s because we want accurate results for our searches and we know that adding more information to our queries will give us that.

And Google wants to make sure that people find what they are looking for. The pillar pages, because they are so packed with content, make it easier to match conversational queries, which helps Google and other search engines to give this page a better position in the ranking.

How to Create an Effective Pillar Page 

As I said before, creating a pillar page is not easy and takes much more time than a normal blog post. However, considering all the benefits it can bring, it is worth it.

But before you search for your site’s topic group, I’d like to share some tips on how to create a good pillar page. Use this list as a guide to help you on your journey and make sure your page delivers the results you want.

Step 1: Choose a Topic 

The first step, and probably the most important, is choosing the theme that your home page will revolve around. Many people tend to do this by choosing the keywords they want to rank for better on search engine results pages (SERPs), but a pillar page should be based on a broad theme that can allow you to link multiple pages on your website.

Of course, you also want to make sure that the pillar page is relevant to your audience, so I advise you to create a buyer persona and see what kind of information your target audience is looking for. The buyer persona can help you with other marketing efforts as well, so it’s a good idea to create one.

Step 2: Find Subtopics Through Keyword Research 

So you chose a topic, like “email marketing“, and decided to create a pillar page around it. The next thing you’ll want to do is find the subtopics that will be included in the content, and the best way to do that is through keyword research.

Keyword research provides more information on what people are searching for regarding your pillar page topic. Although you have the freedom to structure your content however you see fit (your subject matter expertise is extremely relevant as well), it’s a good idea to check with tools like Ahrefs, Moz, and Mangools to help you deal with what people want to learn directly.

These keywords will also be included in the content itself, which will help a lot in your SEO efforts. Remember to also search for long-tail keywords to answer more specific queries.

Step 3: Write or Assign an Existing Page 

The next step is also the one that will require the most time and effort: writing and creating the page. In some cases, you can take an existing page and make it a pillar page, but that’s really up to you.

For this step, I have some additional tips that I think will be helpful:

Have a clear and concise definition of your topic. It’s important to set the stage for your pillar page and make sure users are in the right place. The easiest way to do this is to simply offer a short definition at the top of the page and then move on to the rest of the content.

Add an index for easier navigation. Some users may not need to read all sections of your pillar page, or even go back to other sections to refresh their memory. Whatever the reason, a pillar page needs an index to allow easy navigation.

Choose topics related to your keywords. As you write your content, try to get each subtitle to have a keyword related to the topic that you discovered through your keyword research.

Write content that provides an overview. It’s easy to get lost in the details and want to add as much as possible, but remember, this is not the point of the pillar page. Your users don’t need to know everything about it after reaching the end, just an overview.

Create a link to the other pages of your blog. For those looking for more information, add hyperlinks to other blog posts where you cover the topic in more depth.

Pay attention to the design. Design aspects can make or break a column page. There’s a lot of content, and keeping people engaged isn’t just about writing compellingly. Things like a nice font, nice colors, and an attractive design are equally important. Create a page that encourages people to scroll through it.

Conclusion 

I see pillar pages as incredible opportunities for brands to grow, because, in essence, they are ways for you to show your audience your expertise on a certain topic, as well as being very effective SEO tactics.

Remember that you are always creating content for the reader, not for the search engine. Keep this in mind when designing and writing your brilliant pillar page.

Leave a Reply

Your email address will not be published. Required fields are marked *

Total
3
Share
adana escort adapazarı escort adıyaman escort afşin escort afyon escort ağrı escort ahlat escort akçaabat escort akçakale escort akçakoca escort akdeniz escort akhisar escort aksaray escort akşehir escort aksu escort akyazı escort alanya escort alaşehir escort aliağa escort altıeylül escort altınordu escort amasya escort anamur escort ankara escort antakya escort antalya escort araklı escort ardahan escort ardeşen escort arnavutköy escort atakum escort avanos escort avcılar escort aydın escort ayvacık escort ayvalık escort aziziye escort babaeski escort bafra escort bağcılar escort bağlar escort balıkesir escort bandırma escort bartın escort batıkent escort batman escort battalgazi escort bayburt escort belek escort besni escort beylikdüzü escort beyşehir escort biga escort bilecik escort bingöl escort birecik escort bismil escort bitlis escort bodrum escort bolu escort bor escort bornova escort boyabat escort bozüyük escort buca escort bucak escort bulancak escort bulanık escort bünyan escort burdur escort bursa escort çan escort çanakkale escort canik escort çankaya escort çankırı escort çarşamba escort çayeli escort çekmeköy escort çerkeş escort çerkezköy escort çeşme escort ceyhan escort çivril escort çorlu escort çorum escort çubuk escort çukurova escort çumra escort dalaman escort darıca escort datça escort davutlar escort defne escort denizli escort derince escort develi escort didim escort digor escort dinar escort diyadin escort diyarbakır escort doğanşehir escort doğubayazıt escort dörtyol escort dulkadiroğlu escort düzce escort edirne escort edremit escort efeler escort elazığ escort elbistan escort emirdağ escort erbaa escort erdemli escort ereğli escort erenler escort ergani escort ergene escort erzincan escort erzurum escort escort esenler escort eskil escort eskişehir escort espiye escort eyyübiye escort fatih escort fatsa escort fethiye escort finike escort fındıklı escort gaziantep escort gaziemir escort gebze escort gediz escort gelibolu escort gemerek escort gemlik escort gerede escort giresun escort gölbaşı escort gölcük escort görele escort görükle escort göynük escort gümbet escort gümüşhane escort güngören escort güroymak escort gürsu escort hakkari escort haliliye escort hatay escort haymana escort horasan escort iğdır escort ilgaz escort i̇lkadım escort i̇negöl escort i̇skenderun escort isparta escort i̇stanbul escort i̇zmir escort i̇zmit escort i̇znik escort kadirli escort kadıköy escort kağıthane escort kağızman escort kahta escort kaman escort kangal escort kapaklı escort karabük escort karacabey escort karahayıt escort karaköprü escort karaman escort karatay escort karesi escort kars escort karşıyaka escort kartal escort kaş escort kastamonu escort kaynaşlı escort kayseri escort keçiören escort kemer escort kepez escort keşan escort keskin escort kestel escort kilis escort kırıkhan escort kırıkkale escort kırkağaç escort kırklareli escort kırşehir escort kızıltepe escort kocaeli escort kocasinan escort konak escort konya escort konyaaltı escort körfez escort korkuteli escort köyceğiz escort kozan escort kumluca escort kumru escort kuşadası escort kütahya escort lara escort lüleburgaz escort malatya escort malazgirt escort malkara escort maltepe escort mamak escort manavgat escort manisa escort maraş escort mardin escort marmaris escort melikgazi escort menemen escort menteşe escort meram escort mersin escort merzifon escort mezitli escort milas escort mucur escort mudanya escort mudurnu escort muğla escort muratpaşa escort muş escort mut escort nazilli escort nevşehir escort niğde escort niksar escort nilüfer escort nizip escort nurdağı escort ödemiş escort of escort oltu escort onikişubat escort ordu escort orhangazi escort ortahisar escort ortaköy escort osmancık escort osmangazi escort osmaniye escort palandöken escort pamukkale escort pamukova escort patnos escort payas escort pazar escort pazarcık escort pendik escort polatlı escort rize escort safranbolu escort şahinbey escort sakarya escort salihli escort samandağ escort samsun escort sandıklı escort şanlıurfa escort sapanca escort sarıçam escort sarıkamış escort sarıyer escort şarkışla escort şehitkamil escort selçuklu escort selim escort serdivan escort serik escort seyhan escort siirt escort silifke escort simav escort sincan escort sinop escort şişli escort sivas escort siverek escort şırnak escort söğüt escort söke escort soma escort sultangazi escort suluova escort sungurlu escort sur escort suruç escort suşehri escort susurluk escort talas escort tarsus escort taşova escort tavşanlı escort tekirdağ escort terme escort tire escort tirebolu escort tokat escort torbalı escort toroslar escort trabzon escort turgutlu escort turhal escort türkoğlu escort tuzla escort ulus escort ümraniye escort ünye escort ürgüp escort urla escort uşak escort üsküdar escort üzümlü escort van escort varto escort viranşehir escort yahşihan escort yahyalı escort yakutiye escort yalova escort yatağan escort yenişehir escort yeşilyurt escort yıldırım escort yıldızeli escort yomra escort yozgat escort yunusemre escort yüreğir escort zara escort zeytinburnu escort zile escort zonguldak escort Aydın escort muğla escort tekirdağ escort manisa escort balıkesir escort manavgat escort alanya escort fethiye escort didim escort trabzon escort elazığ escort ordu escort kütahya escort ısparta escort rize escort maraş escort yalova escort giresun escort yozgat escort tokat escort şanlıurfa escort sivas escort batman escort erzurum escort sinop escort kırşehir escort karaman escort kırıkkale escort bolu escort amasya escort niğde escort uşak escort edirne escort çorum escort osmaniye escort zonguldak escort van escort erzincan escort Ankara escort Bursa escort Antalya escort Kocaeli escort İzmir escort Konya escort Diyarbakır escort Samsun escort Mersin escort Hatay escort Malatya escort Muğla escort Tekirdağ escort Kütahya escort Aydın escort Manisa escort Trabzon escort Balıkesir escort Afyon escort Sivas escortÇanakkale escort Isparta escort Yalova escort Giresun escort Kahramanmaraş escort Şanlıurfa escort Ordu escortTokat escort Yozgat escort Çorum escort Erzurum escort Elazığ escort Aksaray escort Kastamonu escort Kırklareli escort Rize escort Kırıkkale escort Burdur escort Karabük escort Kırşehir escort Bilecik escort Niğde escort Amasya escortUşak escort Edirne escort Sinop escort Düzce escort Erzincan escort Karaman escort Osmaniye escortsöke escort nazilli escort kuşadası escort efeler escort didim escort çine escort bodrum escort fethiye escort marmaris escort dalaman escort menteşe escort milas escort ortaca escort seydikemer escort çerkezköy escort çorlu escort ergene escort kapaklı escort malkara escort süleymanpaşa escort akhisar escort alaşehir escort salihli escort şehzadeler escort soma escort turgutlu escort yunusemre escort bandırma escort altıeylül escort ayvalık escort bigadiç escort burhaniye escort gönen escort karesi escort susurluk escort ayvacık escort biga escort çan escort gelibolu escort yenice escort akçaabat escort araklı escort of escort ortahisar escort yomra escort karakoçan escort kovancılar escort altınordu escort fatsa escort perşembe escort ünye escort tavşanlı escort simav escort domaniç escort eğirdir escort yalvaç escort ardeşen escort cayeli escort fındıklı escort pazar escort afşin escort dulkadiroğlu escort Elbistan escort onikişubat escort pazarcık escort türkoğlu escort altınova escort çiftlikköy escort çınarcık escort bulancak escort espiye escort eynesil escort görele escort piraziz escort tirebolu escort yağlıdere escort sorgun escort sarıkaya escort çayıralan escort boğazlıyan escort akdağmadeni escort erbaa escort niksar escort turhal escort zile escort viranşehir escort suruç escort siverek escort karaköprü escort haliliye escort eyyübiye escort akçakale escort zara escort Yıldızeli escort suşehri escort şarkışla escort gemerek escort kozluk escort sason escort aziziye escort horasan escort oltu escort palandöken escort yakutiye escort ayancık escort boyabat escort gerze escort kaman escort mucur escort ermenek escort sarıveliler escort keskin escort yahşihan escort gerede escort göynük escort mengen escort mudurnu escort göynücek escort gümüşhacıköy escort merzifon escort suluova escort taşova escort bor escort çamardı escort ulukışla escort banaz escort eşme escort sivaslı escort havsa escort ipsala escort keşan escort osmancık escort sungurlu escort bahçe escort hasanbeyli escort kadirli escort toprakkale escort alaplı escort çaycuma escort ereğli escort kilimli escort başkale escort ipekyolu escort özalp escort tuşba escort kemah escort refahiye escort tercan escort üzümlü escort http://www.ddtshanghaiescort.com Antalya escort Bursa escort Mersin escort Aydın escort Balıkesir escort Çanakkale escort Kıbrıs escort Kütahya escort Manisa escort Muğla escort Tekirdağ escort Trabzon escort Yalova escort Isparta escort Maraş escort Ordu escort Rize escort Sivas escort Afyon escort Aksaray escort Giresun escort Şanlıurfa escort Yozgat escort Erzurum escort Amasya escort Çorum escort Tokat escort Uşak escort Van escort Bolu escort Burdur escort Kırşehir escort Niğde escort Osmaniye escort Zonguldak escort Düzce escort Edirne escort Erzincan escort Karabük escort Karaman escort Kastamonu escort Kırıkkale escort Kırklareli escort manavgat escort alanya escort belek escort aksu escort finike escort gazipaşa escort güllük escort kaş escort kemer escort kepez escort konyaaltı escort korkuteli escort kumluca escort lara escort muratpaşa escort serik escort gemlik escort gürsu escort inegöl escort iznik escort mudanya escort nilüfer escort orhangazi escort osmangazi escort yıldırım escort kuşadası escort didim escort nazilli escort söke escort efeler escort bandırma escort altıeylül escort edremit escort karesi escort susurluk escort bodrum escort gümbet escort turgutreis escort dalaman escort fethiye escort köyceğiz escort marmaris escort çerkezköy escort çorlu escort kapaklı escort süleymanpaşa escort meram escort anamur escort erdemli escort mezitli escort silifke escort tarsus escort akhisar escort salihli escort soma escort turgutlu escort girne escort lefkoşa escort biga escort çan escort gelibolu escort dinar escort emirdağ escort sandıklı escort merzifon escort suluova escort taşova escort yeşilyurt escort gerede escort mengen escort bucak escort kadirli escort osmancık escort sungurlu escort akçakoca escort ipsala escort keşan escort kilimli escort üzümlü escort aziziye escort palandöken escort yakutiye escort bulancak escort espiye escort tirebolu escort safranbolu escort lüleburgaz escort gediz escort simav escort tavşanlı escort elbistan escort fatsa escort ünye escort ardeşen escort çayeli escort birecik escort eyyübiye escort haliliye escort siverek escort suruç escort viranşehir escort kangal escort şarkışla escort suşehri escort yıldızeli escort erbaa escort niksar escort turhal escort akçaabat escort araklı escort of escort ortahisar escort sorgun escort www.elmasajeinfantil.com istanbul masaj salonu ankara masaj salonu izmir masaj salonu bursa masaj salonu antalya masaj salonu adana masaj salonu konya masaj salonu şanlıurfa masaj salonu gaziantep masaj salonu kocaeli masaj salonu mersin masaj salonu diyarbakır masaj salonu hatay masaj salonu manisa masaj salonu kayseri masaj salonu samsun masaj salonu balıkesir masaj salonu maraş masaj salonu van masaj salonu aydın masaj salonu tekirdağ masaj salonu sakarya masaj salonu denizli masaj salonu muğla masaj salonu bağcılar masaj salonu bahçelievler masaj salonu esenler masaj salonu esenyurt masaj salonu kadıköy masaj salonu kağıthane masaj salonu kartal masaj salonu küçükçekmece masaj salonu maltepe masaj salonu pendik masaj salonu sultangazi masaj salonu ümraniye masaj salonu üsküdar masaj salonu aliağa masaj salonu alsancak masaj salonu bayraklı masaj salonu bornova masaj salonu buca masaj salonu çeşme masaj salonu çiğli masaj salonu gaziemir masaj salonu karşıyaka masaj salonu konak masaj salonu menemen masaj salonu ödemiş masaj salonu torbalı masaj salonu çankaya masaj salonu keçiören masaj salonu mamak masaj salonu polatlı masaj salonu sincan masaj salonu alanya masaj salonu belek masaj salonu kaş masaj salonu kemer masaj salonu korkuteli masaj salonu lara masaj salonu manavgat masaj salonu serik masaj salonu side masaj salonu didim masaj salonu efeler masaj salonu kuşadası masaj salonu nazilli masaj salonu altıeylül masaj salonu bandırma masaj salonu edremit masaj salonu karesi masaj salonu susurluk masaj salonu gemlik masaj salonu gürsu masaj salonu inegöl masaj salonu mudanya masaj salonu nilüfer masaj salonu osmangazi masaj salonu yıldırım masaj salonu biga masaj salonu çan masaj salonu gelibolu masaj salonu adıyaman masaj salonu afyon masaj salonu ağrı masaj salonu aksaray masaj salonu amasya masaj salonu ardahan masaj salonu artvin masaj salonu bartın masaj salonu batman masaj salonu bayburt masaj salonu bilecik masaj salonu bingöl masaj salonu bitlis masaj salonu bolu masaj salonu burdur masaj salonu çanakkale masaj salonu çankırı masaj salonu çorum masaj salonu düzce masaj salonu edirne masaj salonu elazığ masaj salonu erzincan masaj salonu erzurum masaj salonu eskişehir masaj salonu giresun masaj salonu gümüşhane masaj salonu ığdır masaj salonu ısparta masaj salonu karabük masaj salonu karaman masaj salonu kastamonu masaj salonu kilis masaj salonu kırıkkale masaj salonu kırklareli masaj salonu kırşehir masaj salonu uşak masaj salonu kütahya masaj salonu malatya masaj salonu mardin masaj salonu nevşehir masaj salonu niğde masaj salonu ordu masaj salonu trabzon masaj salonu osmaniye masaj salonu rize masaj salonu siirt masaj salonu sinop masaj salonu sivas masaj salonu tokat masaj salonu karahayıt masaj salonu pamukkale masaj salonu nizip masaj salonu şahinbey masaj salonu şehitkamil masaj salonu antakya masaj salonu defne masaj salonu iskenderun masaj salonu darıca masaj salonu gebze masaj salonu gölcük masaj salonu izmit masaj salonu körfez masaj salonu akşehir masaj salonu beyşehir masaj salonu ereğli masaj salonu karatay masaj salonu meram masaj salonu selçuklu masaj salonu akhisar masaj salonu alaşehir masaj salonu soma masaj salonu turgutlu masaj salonu akdeniz masaj salonu anamur masaj salonu erdemli masaj salonu mezitli masaj salonu silifke masaj salonu tarsus masaj salonu toroslar masaj salonu yenişehir masaj salonu bodrum masaj salonu dalaman masaj salonu fethiye masaj salonu köyceğiz masaj salonu marmaris masaj salonu menteşe masaj salonu milas masaj salonu adapazarı masaj salonu serdivan masaj salonu atakum masaj salonu çarşamba masaj salonu ilkadım masaj salonu eyyübiye masaj salonu siverek masaj salonu viranşehir masaj salonu çerkezköy masaj salonu çorlu masaj salonu erbaa masaj salonu adana escort ankara escort antalya escort balikesir escort sakarya escort bodrum escort bursa escort denizli escort eskisehir escort gaziantep escort hatay escort izmir escort izmit escort kocaeli escort konya escort manisa escort mersin escort samsun escort samsun escort sanliurfa escort tekirdag escort bayan escort escort adana escort adiyaman escort afyon escort agri escort aksaray escort amasya escort ankara escort ardahan escort artvin escort aydin escort balikesir escort bartin escort batman escort bayburt escort bilecik escort bingol escort bitlis escort bolu escort burdur escort bursa escort canakkale escort cankiri escort corum escort denizli escort diyarbakir escort duzce escort edirne escort elazig escort erzincan escort erzurum escort eskisehir escort gaziantep escort giresun escort gumushane escort hakkari escort hatay escort igdir escort isparta escort istanbul escort izmir escort izmit escort kahramanmaras escort karabuk escort karaman escort kars escort kastamonu escort kayseri escort kilis escort kirikkale escort kirklareli escort kirsehir escort kocaeli escort konya escort kutahya escort malatya escort manisa escort mardin escort mersin escort mugla escort mus escort nevsehir escort nigde escort ordu escort osmaniye escort rize escort sakarya escort samsun escort sanliurfa escort sinop escort sivas escort tekirdag escort tokat escort trabzon escort usak escort van escort yalova escort yozgat escort zonguldak escort