windows 10 pro lizenz kaufen office 2019 pro lizenz kaufen office 365 pro lizenz kaufen windows 10 home lizenz kaufen windows 10 enterprise lizenz kaufen office 2019 home and business lizenz kaufen office 2016 pro lizenz kaufen windows 10 education lizenz kaufen visio 2019 lizenz kaufen microsoft project 2019 lizenz kaufen microsoft project 2016 lizenz kaufen visio professional 2016 lizenz kaufen windows server 2012 lizenz kaufen windows server 2016 lizenz kaufen windows server 2019 lizenz kaufen betriebssysteme lizenz kaufen office software lizenz kaufen windows server lizenz kaufen instagram ucuz takipçi satın al instagram ucuz beğeni satın al instagram ucuz görüntülenme satın al instagram ucuz otomatik beğeni satın al facebook ucuz beğeni satın al facebook ucuz sayfa beğenisi satın al facebook ucuz takipçi satın al twitter ucuz takipçi satın al twitter ucuz beğeni satın al twitter ucuz retweet satın al youtube ucuz izlenme satın al youtube ucuz abone satın al takipçi hilesi

How to Decide Which Domain Extension is Right for You

How to Decide Which Domain Extension is Right for You

Domain names can be terribly complicated. Your brand is the identity of your company, but having a descriptive domain is useful for potential customers and is optimized for SEO. So of course there is a myriad of different top-level domain extensions to choose from.

So is there a “right choice”? And if so, what is it?

A descriptive domain name is exactly what it sounds like, a domain name that describes what the site is about. Sites like and are examples of this – there are no prizes for guessing what you’ll find on them.

Descriptive domain names are particularly useful in business, as they help your customers know what you are selling before they even visit your site.

Descriptive domain names have a clear SEO benefit. If you search for “hotels in Tokyo” or “hostels in Tokyo”, sooner or later you will find or The real question is this: how big is the SEO benefit of choosing a descriptive domain? And does this SEO benefit outweigh the potential costs of choosing a descriptive domain name?

Many of the most successful companies in the world do not have descriptive domain names. and are domain names that tell us absolutely nothing about what users can expect to find on either site.

Instead, and can be considered heavy brand domain names. Tesco and Asda can get away with it because most consumers know that these are the names of the major supermarket chains. When you start your own small business, your brand will be unrecognizable, at least at first.

And so all companies are forced to make a decision. Point out what? An SEO optimized domain or a heavy brand domain? Which one is best for your business? Well, that also depends.

Why Businesses Choose Brand Domains

Quick: what is the world’s largest boot retailer? You probably thought of Nike or Adidas. Both sites use brand domains and it is easy to understand why. A frequently cited statistic is that 97% of Americans recognize the Nike logo. The Nike brand is a powerful thing, so it makes perfect sense for your domain name to be your brand. The same applies to Adidas.

This is the same story for most clothing brands. If your industry is fashion and you want to build a reputation, a brand domain is probably the best way to go. It’s a bet. However, when it comes to clothing, the product is usually the brand itself.

Now, the average tourist probably doesn’t care where they booked their flight, as long as it’s the best deal. However, anyone looking to buy Dolce and Gabbana shoes definitely cares if these shoes are Dolce and Gabbana or not, so the website needs to be very explicit about their branding.

When it comes to truly successful companies, brand is the search term. Potential Gucci customers are more likely to search for “Gucci belts” than “designer belts.” Brands like this are in an ideal situation, where all the keywords they want to rank for contain the name of their companies. In other words, Gucci wants to be the top search result for everything Gucci-related.

Brand names apply to clothing, but also to people. Famous people generally use only their own names as the domain. That logic adds up. As with Gucci, potential buyers of Kanye West’s new album are more likely to seek out the “new Kanye West album” than the “new album by a controversial hip-hop artist.”

Are Descriptive, SEO-Friendly Domains Better For Small Businesses?

For most small businesses, and SEO-friendly domain is the best way to make sure people know exactly what your business does. Some successful brands retroactively design the entire process and choose a business name that is descriptive and SEO friendly. TripAdvisor is a perfect example of this.

A descriptive domain name has a higher click-through rate for the same reason that a descriptive title attracts more attention. People want to know what they are clicking on before they click, and a domain with their exact search terms indicates that they have come to the right place. If an Internet user takes more than one look to find out what you are selling, they will probably go elsewhere.

However, it’s also worth mentioning that businesses need to be realistic when choosing an SEO-friendly domain. It’s a tough pill to swallow, but if you’ve just opened a coffee shop in London, won’t place you at the top of the search results for “coffee shops in London”. There is a lot of competition from much richer and well established companies.

For starters, it’s best to focus on a more achievable goal. Be specific. Where exactly is your coffee shop in London? What are you specialized in? Do you specialize in certain types of coffee? Do you also sell food? What makes your place different? What is your target audience like?

Answer these questions honestly and you will find that something like is a more SEO friendly domain for your business.

Tip: Exact Match Domains (EMDs)

Some companies go beyond choosing a descriptive domain name – they choose a domain name that exactly matches the search terms they think users will use. For example, the dubious corresponds exactly to the popular Internet search for “watch movies online.” This is known as an exact match domain or EMD.

EMDs are controversial. In the wild old days of SEO, setting up an EMD was an almost certain way to catapult your domain to the top of Google. However, this has resulted in many shady sites being rated higher than they actually deserved. Of course, Google took this trick (as it always does) and began publicly penalizing EMDs.

In the wild old days of SEO, setting up an EMD was an almost certain way to catapult your domain to the top of Google.

So will choosing an EMD continue to attract Google’s ire? Or maybe you can extract some of that sweet SEO juice? As usual, Google was very discreet about how it started dealing with EMDs, so we can only speculate what kind of behavior the search giant will and will not tolerate.

Our best guess is that EMDs have lost at least some of their influence and having an EMD is no longer the most important factor. If you have a poor quality website, using an EMD will not increase your ranking and may even count against you. However, what if you have a high-quality website that turns out to be an EMD? So you may find yourself hitting a bit above your weight. However, it is a risky move.

Is It Better For A Website To Be .org, .com, .gov, .net Or Something Else?

A lot of ink has been spilled on the effect that different top-level domain (TLD) extensions (like .org, .com, .gov, .net, or country-specific extensions like have on SEO. It’s an area where Bing and Google differ by some margin, but the biggest impact different TLD extensions have is on perception, not SEO.

For example, the .org TLD is generally used by non-profit organizations, such as charities. Customers could (rightly) consider you dishonest if you tried to outbid charities by giving your own business a .org TLD. If your business is trying to build an online presence, misuse of the .org TLD can backfire. The internet can be a cruel and unforgiving place, and misrepresenting yourself online is the fastest way to end your internet campaign before it even begins.

The “com” in .com is short for “commerce” and therefore companies can be more secure in maintaining the .com domain because that means they are being transparent. Although “trendy” TLDs like .ly, .abc, and .ninja come and go, .com should be your first choice, because at this point it seems unlikely to go out of style.

Perhaps the only reason not to choose a safe bet, like .com or, is if the domain name you desperately want is already in use. But still, this can be a risky move.

It’s also worth spending at least some time considering whether you want to be a .com or a country-specific TLD, like Despite being based in the UK, we opted for a .com TLD, but many successful companies make a different decision.

Google data indicates that a country code TLD (ccTLD) gives search engines a slight nudge relative to the country in which the ccTLD is registered. Still, as with other TLDs, the main pros and cons of ccTLDs are related to perception, not SEO.

Moz broke this with a survey that asked users about their opinions on different sites based on the use of the .com TLD and different ccTLDs. The lesson is what to expect. If you are a company specifically geared towards customers from a particular country, a ccTLD offers a small advantage due to the perceptions associated with a ccTLD.

As with brand domains versus brand domains. SEO, ccTLD vs .com friendly domains is a matter of choice. If the country your business is located in is important to your brand, a ccTLD is probably the way to go. However, if you want your business to have a more international appeal, it is probably best to use the standard .com TLD.

The other TLD worth paying attention to is .ac. The .ac TLD is reserved for academic institutions, such as universities. Getting a link from a .ac domain tends to give you a higher-than-normal SEO boost, because Google finds academic sites to be more trustworthy and less likely to be tampered with.

Therefore, although it is not possible to register your new company as .ac, you should take a risk if a site like (Cambridge) or (Oxford) offers a link to your company.

Regardless of the domain type you choose, make sure it’s for the right reasons. Don’t let your brand pride keep you from making the right choice when it comes to descriptive domains, and don’t let cheap profits encourage you to choose an EMD or .org domain just for that.

Instead, ask yourself what type of product you are selling. Are you a charity? Are you the next big brand? Or are you the next That answer will depend on your product, your marketing style, but above all, it depends on you.

Leave a Reply

Your email address will not be published. Required fields are marked *

adana escort adapazarı escort adıyaman escort afşin escort afyon escort ağrı escort ahlat escort akçaabat escort akçakale escort akçakoca escort akdeniz escort akhisar escort aksaray escort akşehir escort aksu escort akyazı escort alanya escort alaşehir escort aliağa escort altıeylül escort altınordu escort amasya escort anamur escort ankara escort antakya escort antalya escort araklı escort ardahan escort ardeşen escort arnavutköy escort atakum escort avanos escort avcılar escort aydın escort ayvacık escort ayvalık escort aziziye escort babaeski escort bafra escort bağcılar escort bağlar escort balıkesir escort bandırma escort bartın escort batıkent escort batman escort battalgazi escort bayburt escort belek escort besni escort beylikdüzü escort beyşehir escort biga escort bilecik escort bingöl escort birecik escort bismil escort bitlis escort bodrum escort bolu escort bor escort bornova escort boyabat escort bozüyük escort buca escort bucak escort bulancak escort bulanık escort bünyan escort burdur escort bursa escort çan escort çanakkale escort canik escort çankaya escort çankırı escort çarşamba escort çayeli escort çekmeköy escort çerkeş escort çerkezköy escort çeşme escort ceyhan escort çivril escort çorlu escort çorum escort çubuk escort çukurova escort çumra escort dalaman escort darıca escort datça escort davutlar escort defne escort denizli escort derince escort develi escort didim escort digor escort dinar escort diyadin escort diyarbakır escort doğanşehir escort doğubayazıt escort dörtyol escort dulkadiroğlu escort düzce escort edirne escort edremit escort efeler escort elazığ escort elbistan escort emirdağ escort erbaa escort erdemli escort ereğli escort erenler escort ergani escort ergene escort erzincan escort erzurum escort escort esenler escort eskil escort eskişehir escort espiye escort eyyübiye escort fatih escort fatsa escort fethiye escort finike escort fındıklı escort gaziantep escort gaziemir escort gebze escort gediz escort gelibolu escort gemerek escort gemlik escort gerede escort giresun escort gölbaşı escort gölcük escort görele escort görükle escort göynük escort gümbet escort gümüşhane escort güngören escort güroymak escort gürsu escort hakkari escort haliliye escort hatay escort haymana escort horasan escort iğdır escort ilgaz escort i̇lkadım escort i̇negöl escort i̇skenderun escort isparta escort i̇stanbul escort i̇zmir escort i̇zmit escort i̇znik escort kadirli escort kadıköy escort kağıthane escort kağızman escort kahta escort kaman escort kangal escort kapaklı escort karabük escort karacabey escort karahayıt escort karaköprü escort karaman escort karatay escort karesi escort kars escort karşıyaka escort kartal escort kaş escort kastamonu escort kaynaşlı escort kayseri escort keçiören escort kemer escort kepez escort keşan escort keskin escort kestel escort kilis escort kırıkhan escort kırıkkale escort kırkağaç escort kırklareli escort kırşehir escort kızıltepe escort kocaeli escort kocasinan escort konak escort konya escort konyaaltı escort körfez escort korkuteli escort köyceğiz escort kozan escort kumluca escort kumru escort kuşadası escort kütahya escort lara escort lüleburgaz escort malatya escort malazgirt escort malkara escort maltepe escort mamak escort manavgat escort manisa escort maraş escort mardin escort marmaris escort melikgazi escort menemen escort menteşe escort meram escort mersin escort merzifon escort mezitli escort milas escort mucur escort mudanya escort mudurnu escort muğla escort muratpaşa escort muş escort mut escort nazilli escort nevşehir escort niğde escort niksar escort nilüfer escort nizip escort nurdağı escort ödemiş escort of escort oltu escort onikişubat escort ordu escort orhangazi escort ortahisar escort ortaköy escort osmancık escort osmangazi escort osmaniye escort palandöken escort pamukkale escort pamukova escort patnos escort payas escort pazar escort pazarcık escort pendik escort polatlı escort rize escort safranbolu escort şahinbey escort sakarya escort salihli escort samandağ escort samsun escort sandıklı escort şanlıurfa escort sapanca escort sarıçam escort sarıkamış escort sarıyer escort şarkışla escort şehitkamil escort selçuklu escort selim escort serdivan escort serik escort seyhan escort siirt escort silifke escort simav escort sincan escort sinop escort şişli escort sivas escort siverek escort şırnak escort söğüt escort söke escort soma escort sultangazi escort suluova escort sungurlu escort sur escort suruç escort suşehri escort susurluk escort talas escort tarsus escort taşova escort tavşanlı escort tekirdağ escort terme escort tire escort tirebolu escort tokat escort torbalı escort toroslar escort trabzon escort turgutlu escort turhal escort türkoğlu escort tuzla escort ulus escort ümraniye escort ünye escort ürgüp escort urla escort uşak escort üsküdar escort üzümlü escort van escort varto escort viranşehir escort yahşihan escort yahyalı escort yakutiye escort yalova escort yatağan escort yenişehir escort yeşilyurt escort yıldırım escort yıldızeli escort yomra escort yozgat escort yunusemre escort yüreğir escort zara escort zeytinburnu escort zile escort zonguldak escort Aydın escort muğla escort tekirdağ escort manisa escort balıkesir escort manavgat escort alanya escort fethiye escort didim escort trabzon escort elazığ escort ordu escort kütahya escort ısparta escort rize escort maraş escort yalova escort giresun escort yozgat escort tokat escort şanlıurfa escort sivas escort batman escort erzurum escort sinop escort kırşehir escort karaman escort kırıkkale escort bolu escort amasya escort niğde escort uşak escort edirne escort çorum escort osmaniye escort zonguldak escort van escort erzincan escort söke escort nazilli escort kuşadası escort efeler escort didim escort çine escort bodrum escort fethiye escort marmaris escort dalaman escort menteşe escort milas escort ortaca escort seydikemer escort çerkezköy escort çorlu escort ergene escort kapaklı escort malkara escort süleymanpaşa escort akhisar escort alaşehir escort salihli escort şehzadeler escort soma escort turgutlu escort yunusemre escort bandırma escort altıeylül escort ayvalık escort bigadiç escort burhaniye escort gönen escort karesi escort susurluk escort ayvacık escort biga escort çan escort gelibolu escort yenice escort akçaabat escort araklı escort of escort ortahisar escort yomra escort karakoçan escort kovancılar escort altınordu escort fatsa escort perşembe escort ünye escort tavşanlı escort simav escort domaniç escort eğirdir escort yalvaç escort ardeşen escort cayeli escort fındıklı escort pazar escort afşin escort dulkadiroğlu escort Elbistan escort onikişubat escort pazarcık escort türkoğlu escort altınova escort çiftlikköy escort çınarcık escort bulancak escort espiye escort eynesil escort görele escort piraziz escort tirebolu escort yağlıdere escort sorgun escort sarıkaya escort çayıralan escort boğazlıyan escort akdağmadeni escort erbaa escort niksar escort turhal escort zile escort viranşehir escort suruç escort siverek escort karaköprü escort haliliye escort eyyübiye escort akçakale escort zara escort Yıldızeli escort suşehri escort şarkışla escort gemerek escort kozluk escort sason escort aziziye escort horasan escort oltu escort palandöken escort yakutiye escort ayancık escort boyabat escort gerze escort kaman escort mucur escort ermenek escort sarıveliler escort keskin escort yahşihan escort gerede escort göynük escort mengen escort mudurnu escort göynücek escort gümüşhacıköy escort merzifon escort suluova escort taşova escort bor escort çamardı escort ulukışla escort banaz escort eşme escort sivaslı escort havsa escort ipsala escort keşan escort osmancık escort sungurlu escort bahçe escort hasanbeyli escort kadirli escort toprakkale escort alaplı escort çaycuma escort ereğli escort kilimli escort başkale escort ipekyolu escort özalp escort tuşba escort kemah escort refahiye escort tercan escort üzümlü escort Antalya escort Bursa escort Mersin escort Aydın escort Balıkesir escort Çanakkale escort Kıbrıs escort Kütahya escort Manisa escort Muğla escort Tekirdağ escort Trabzon escort Yalova escort Isparta escort Maraş escort Ordu escort Rize escort Sivas escort Afyon escort Aksaray escort Giresun escort Şanlıurfa escort Yozgat escort Erzurum escort Amasya escort Çorum escort Tokat escort Uşak escort Van escort Bolu escort Burdur escort Kırşehir escort Niğde escort Osmaniye escort Zonguldak escort Düzce escort Edirne escort Erzincan escort Karabük escort Karaman escort Kastamonu escort Kırıkkale escort Kırklareli escort manavgat escort alanya escort belek escort aksu escort finike escort gazipaşa escort güllük escort kaş escort kemer escort kepez escort konyaaltı escort korkuteli escort kumluca escort lara escort muratpaşa escort serik escort gemlik escort gürsu escort inegöl escort iznik escort mudanya escort nilüfer escort orhangazi escort osmangazi escort yıldırım escort kuşadası escort didim escort nazilli escort söke escort efeler escort bandırma escort altıeylül escort edremit escort karesi escort susurluk escort bodrum escort gümbet escort turgutreis escort dalaman escort fethiye escort köyceğiz escort marmaris escort çerkezköy escort çorlu escort kapaklı escort süleymanpaşa escort meram escort anamur escort erdemli escort mezitli escort silifke escort tarsus escort akhisar escort salihli escort soma escort turgutlu escort girne escort lefkoşa escort biga escort çan escort gelibolu escort dinar escort emirdağ escort sandıklı escort merzifon escort suluova escort taşova escort yeşilyurt escort gerede escort mengen escort bucak escort kadirli escort osmancık escort sungurlu escort akçakoca escort ipsala escort keşan escort kilimli escort üzümlü escort aziziye escort palandöken escort yakutiye escort bulancak escort espiye escort tirebolu escort safranbolu escort lüleburgaz escort gediz escort simav escort tavşanlı escort elbistan escort fatsa escort ünye escort ardeşen escort çayeli escort birecik escort eyyübiye escort haliliye escort siverek escort suruç escort viranşehir escort kangal escort şarkışla escort suşehri escort yıldızeli escort erbaa escort niksar escort turhal escort akçaabat escort araklı escort of escort ortahisar escort sorgun escort istanbul masaj salonu ankara masaj salonu izmir masaj salonu bursa masaj salonu antalya masaj salonu adana masaj salonu konya masaj salonu şanlıurfa masaj salonu gaziantep masaj salonu kocaeli masaj salonu mersin masaj salonu diyarbakır masaj salonu hatay masaj salonu manisa masaj salonu kayseri masaj salonu samsun masaj salonu balıkesir masaj salonu maraş masaj salonu van masaj salonu aydın masaj salonu tekirdağ masaj salonu sakarya masaj salonu denizli masaj salonu muğla masaj salonu bağcılar masaj salonu bahçelievler masaj salonu esenler masaj salonu esenyurt masaj salonu kadıköy masaj salonu kağıthane masaj salonu kartal masaj salonu küçükçekmece masaj salonu maltepe masaj salonu pendik masaj salonu sultangazi masaj salonu ümraniye masaj salonu üsküdar masaj salonu aliağa masaj salonu alsancak masaj salonu bayraklı masaj salonu bornova masaj salonu buca masaj salonu çeşme masaj salonu çiğli masaj salonu gaziemir masaj salonu karşıyaka masaj salonu konak masaj salonu menemen masaj salonu ödemiş masaj salonu torbalı masaj salonu çankaya masaj salonu keçiören masaj salonu mamak masaj salonu polatlı masaj salonu sincan masaj salonu alanya masaj salonu belek masaj salonu kaş masaj salonu kemer masaj salonu korkuteli masaj salonu lara masaj salonu manavgat masaj salonu serik masaj salonu side masaj salonu didim masaj salonu efeler masaj salonu kuşadası masaj salonu nazilli masaj salonu altıeylül masaj salonu bandırma masaj salonu edremit masaj salonu karesi masaj salonu susurluk masaj salonu gemlik masaj salonu gürsu masaj salonu inegöl masaj salonu mudanya masaj salonu nilüfer masaj salonu osmangazi masaj salonu yıldırım masaj salonu biga masaj salonu çan masaj salonu gelibolu masaj salonu adıyaman masaj salonu afyon masaj salonu ağrı masaj salonu aksaray masaj salonu amasya masaj salonu ardahan masaj salonu artvin masaj salonu bartın masaj salonu batman masaj salonu bayburt masaj salonu bilecik masaj salonu bingöl masaj salonu bitlis masaj salonu bolu masaj salonu burdur masaj salonu çanakkale masaj salonu çankırı masaj salonu çorum masaj salonu düzce masaj salonu edirne masaj salonu elazığ masaj salonu erzincan masaj salonu erzurum masaj salonu eskişehir masaj salonu giresun masaj salonu gümüşhane masaj salonu ığdır masaj salonu ısparta masaj salonu karabük masaj salonu karaman masaj salonu kastamonu masaj salonu kilis masaj salonu kırıkkale masaj salonu kırklareli masaj salonu kırşehir masaj salonu uşak masaj salonu kütahya masaj salonu malatya masaj salonu mardin masaj salonu nevşehir masaj salonu niğde masaj salonu ordu masaj salonu trabzon masaj salonu osmaniye masaj salonu rize masaj salonu siirt masaj salonu sinop masaj salonu sivas masaj salonu tokat masaj salonu karahayıt masaj salonu pamukkale masaj salonu nizip masaj salonu şahinbey masaj salonu şehitkamil masaj salonu antakya masaj salonu defne masaj salonu iskenderun masaj salonu darıca masaj salonu gebze masaj salonu gölcük masaj salonu izmit masaj salonu körfez masaj salonu akşehir masaj salonu beyşehir masaj salonu ereğli masaj salonu karatay masaj salonu meram masaj salonu selçuklu masaj salonu akhisar masaj salonu alaşehir masaj salonu soma masaj salonu turgutlu masaj salonu akdeniz masaj salonu anamur masaj salonu erdemli masaj salonu mezitli masaj salonu silifke masaj salonu tarsus masaj salonu toroslar masaj salonu yenişehir masaj salonu bodrum masaj salonu dalaman masaj salonu fethiye masaj salonu köyceğiz masaj salonu marmaris masaj salonu menteşe masaj salonu milas masaj salonu adapazarı masaj salonu serdivan masaj salonu atakum masaj salonu çarşamba masaj salonu ilkadım masaj salonu eyyübiye masaj salonu siverek masaj salonu viranşehir masaj salonu çerkezköy masaj salonu çorlu masaj salonu erbaa masaj salonu adana escort ankara escort antalya escort balikesir escort sakarya escort bodrum escort bursa escort denizli escort eskisehir escort gaziantep escort hatay escort izmir escort izmit escort kocaeli escort konya escort manisa escort mersin escort samsun escort samsun escort sanliurfa escort tekirdag escort bayan escort escort adana escort adiyaman escort afyon escort agri escort aksaray escort amasya escort ankara escort ardahan escort artvin escort aydin escort balikesir escort bartin escort batman escort bayburt escort bilecik escort bingol escort bitlis escort bolu escort burdur escort bursa escort canakkale escort cankiri escort corum escort denizli escort diyarbakir escort duzce escort edirne escort elazig escort erzincan escort erzurum escort eskisehir escort gaziantep escort giresun escort gumushane escort hakkari escort hatay escort igdir escort isparta escort istanbul escort izmir escort izmit escort kahramanmaras escort karabuk escort karaman escort kars escort kastamonu escort kayseri escort kilis escort kirikkale escort kirklareli escort kirsehir escort kocaeli escort konya escort kutahya escort malatya escort manisa escort mardin escort mersin escort mugla escort mus escort nevsehir escort nigde escort ordu escort osmaniye escort rize escort sakarya escort samsun escort sanliurfa escort sinop escort sivas escort tekirdag escort tokat escort trabzon escort usak escort van escort yalova escort yozgat escort zonguldak escort