4 Content Types That Gain the Most Engagement & Links

4 Content Types That Gain the Most Engagement & Links

Everyone understands the importance of content marketing. But even those with documented strategies don’t know how to align the types of content they create with their desired goals. For example, some of the best materials for attracting and generating qualified leads, like webinars, are ineffective when it comes to link building.

On the contrary, posting new data and surveys is a great way to build a strong link profile. In this article, we list five types of content that experts say attract the most links.


Infographics are one of the most popular types of link-building content. More than half (53%) of SEOs create infographics, and 61% find them an effective means of gaining backlinks. Graphics help us understand and remember information, including complex ideas.

The brain will perceive a visual image in 0.1 seconds and store it in long-term memory. It is not for nothing that in 0.25 seconds the desired image is formed when 50% of the brain is involved.

Using Infographics to Build Links Creating infographics for link building is usually a three-step process: choose a topic that is relevant to your target audience and make it as specific as possible (for example, if your niche is social media). , focus on a good -known social platform).

Collect data points (preferably taken from original research) on your topic. Add your data to make the page more logical. Create attractive infographics. Use large fonts and visually present all key metrics so they’re visible at a glance.


Ebooks To build a network of high-quality links, you need to start with something worth linking to. That means creating foundational, meaningful content so rich that you can repurpose it and use it to drive customers through your sales funnel and encourage different actions.

E-books are among the best types of core content. These trusted resources give your audience in-depth knowledge of the topics that really matter to them. They provide powerful content that increases your credibility and solves customer problems.

How to Use Ebooks for Link Building:

You need to hire a copywriter or have serious writing skills (and a lot of time) to create a link-worthy ebook. First of all, you need to: Choose a topic that appeals to your audience and fills an urgent need. (Yes, this is step 1 for each content type.)

Don’t abuse the brand. An eBook is not a brochure to advertise your business; it is a resource dedicated to solving a problem. Strive to inform and convince your readers. Present information logically and objectively.

Your arguments should go into your closing argument. Your statements must be well described and substantiated. Add graphics. Remember that charts and tables are also content.


While 70% of webmasters believe that data and research is the most effective type of content for building a link profile, only 54% do. The reason is simple: it takes a lot of time and planning to create studies and delete existing ones.

One of the best ways to get links is to post original research. It’s not that hard to do. Find out a question people in your industry have and do something to answer it with data. How to use data and surveys to build links?

To do your research properly, you need five key ingredients:

An excellent premise. Again, you need to ask a question that burns your audience’s mind and creates something they’d love to share, tweet, and link to. Ideally, this idea will impact your industry and attract and interest many companies.

Credibility. Show that you are an expert in your niche before making official claims. You may need to create some reports before you start attracting new people.

Preliminary commercial tests. When you have a great premise, it’s important to test the potential value of an idea. Test consumer interest online or consult Customer Service to find out what information customers want to know.

Large sample size. You’ll need to interview hundreds of respondents to make your research more relevant across industries. If you only interview dozens of them and publish a report, you can’t draw any reliable conclusions for sure.

Clear content strategy. Yes, as with all other types of content, a plan is required. Before you start compiling statistics, find out the purpose of your research, how you plan to use the data, and what meaning you hope to invest in your research.


Video content is the future. It’s an effective way to promote products and services, as well as a powerful source of the traffic to your website. Take full advantage of the video format to expand your audience, increase your trust and increase sales.

2 out of 3 people are more likely to order a product if they watch a video about it. 9 out of 10 people say that the video helped them make a purchase decision. You may not create Hubspot data. But the obvious cannot be denied: the future belongs to video content.

Using Videos to Build Links Getting links starts with good videos. To create attention-grabbing videos, consider the following tips:

Use videos to solve customer problems. If your previous video didn’t solve enough problems, use resources like Quora to find frequently asked questions in your industry that you can answer.

Build your brand through your video content. Keep the quality high and stick to a style (for example, add branding) that your viewers can recognize.

Always add a call to share. If you’re posting to YouTube, you can use their resources to do so.

Optimize your videos. On YouTube, that means verifying your account, and submitting views, and a description of your videos. You can even add subtitles.

Promote your videos periodically. Use Twitter, Facebook, Instagram, or any other platform your visitors frequently visit for views and sharing. After optimizing your content for YouTube, I recommend that you put your best video content on your website. You can use conversion tracking software to find people linking to your YouTube videos and send them a friend request to redirect the links to your site.

Final Word

What types of content should you focus on if you want to build your link profile? Based on our research, the most effective types of content are original research, infographics, ebooks, and videos.

A common characteristic that we see in all this type of content is its potential virality. All these formats have the capacity to offer valuable, easily digestible, and eminently accessible information. Have you successfully built your link profile using other types of content? We are happy to hear from you in the comments.

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