Search engine optimization (SEO) is one of the most difficult parts of running a website. The way Google and other search engines rank your site is constantly changing. This means that you must keep up with the latest SEO developments if you want to beat the competition.
The good news is that there are many excellent tools you can use to combat SEO on the site and get the data you need to improve your SEO ranking. If you know what they are and what they can do for you, you will be well equipped for success.
In this article, we will introduce 12 of our favorite SEO tools. Each can help improve your ranking on all popular search engines, including Google and Bing. We will enter!
12 SEO Tools to Optimize Your Website
#1 Google Search Console
Google Search Console is a set of services that you can use to find out how the search engine displays your site. This service provides a wide variety of tools to use that cover many different aspects of SEO.
For example, Google Search Console allows you to check crawl errors that occurred on your site, so you can correct them immediately. You can also indicate when your site is affected by malware, what keywords people use to find your site, the backlinks you received and more.
The many features offered by this service make it almost necessary if you are concerned about the rankings on the search engine results page (SERP). Here is a clear focus on Google results, but don’t worry. If you get a high ranking on Google, it is very likely that you also do well in other search engines.
When it comes to using the service, Google Search Console is very simple to understand. It’s also easy to add your site and get started, so there are no excuses to avoid it.
Main Features:
- Monitor how Google perceives your site.
- Keep track of the keywords visitors use to contact you.
- Stay on top of any crawling error, meta tag or site map.
- Update your robots.txt file.
- Monitor the backlinks of your site.
- Receive alerts if your site is infected with malware.
Price: Free!
#2 SEMrush
SEMrush is a keyword research tool that gives you data on how many people search for specific terms. It also provides information on similar keywords, related ads, product listings and more.
In addition to being an excellent tool for keywords, SEMrush can also provide information on the strategies of its competitors. For example, it can tell you how much traffic you are receiving, how much comes from paid ads and what your backlinks are.
If you are the type of person who loves to do keyword research, you need a tool like SEMrush in your arsenal. This will allow you to find out exactly which keywords will give the best results for your efforts and see in what terms your competitors are ranked.
This service even allows you to take a look at the text and media ads of your competition, which can save you a lot of money in the tests. However, keep in mind that all this data means that the learning curve with this service can be a bit steep.
Main Features:
- Find the value of specific queries.
- See what keywords your competitors rank and how much traffic they are getting.
- Find information about backlinks from other sites.
- See the text and media ads for your competition.
Price: You can get up to 10 free results per day or subscribe to a premium account, starting at $ 99.95 per month.
#3 BuzzStream
BuzzStream offers a collection of tools to help with domain research, email marketing, and project management. It is a kind of all-in-one platform, and the large number of options it offers can be daunting. With that in mind, let’s focus on how it can help you meet your SEO needs.
When it comes to search, BuzzStream can help you compile lists of results for the keywords you are looking for. Then provide information on each of these sites, including general rankings, related social media accounts, age and domain authority, and more.
In practice, you can use these resources to help you conduct a complete SEO audit by investigating who your competitors are and what content they are publishing. In addition, it can even help you create lists of their authors and what each one does so you can follow their strategies even more.
Main Features:
- Search for your competitors based on the keywords you want to target.
- Collect data on seniority and domain authority for specific sites.
- Find out what your competitors rank in the SERP.
- Locate the social media accounts of your competitor’s sites.
- Create lists of authors who write for competing websites and follow what they are doing.
Prices: BuzzStream plans start at $ 24 per month.
#5 Moz Pro
Moz Pro is a set of tools designed to help you tackle SEO using a data-based approach. To provide a quick overview, Moz Pro is somewhat similar to SEMrush in that it allows you to search for specific long-tail keywords and other domains. You can use this information to avoid keywords with little potential and improve what your competitors do.
When you look at a keyword using Moz Pro, it shows a difficulty score that illustrates how difficult it will be to rank. You also get an overview of how many people are looking for this phrase, and you can even create keyword lists for easy comparison. These are the features you would expect from a reliable keyword research tool, but Moz Pro stands out thanks to a very intuitive interface.
As for the most exclusive features of Moz Pro, the platform offers a Chrome extension that you can use to get information about any domain you visit. In addition, you can provide suggestions on optimizing the page and alert it to track errors such as Google Search Console.
Main Features:
- Search the competitiveness and search volume of a keyword.
- Get suggestions on related keywords.
- Research your competitors, including the keywords they are targeting.
- Use a Chrome extension to search for other domains without accessing the Moz website.
- Compare multiple keywords using custom lists.
- Receive page optimization suggestions and error alerts.
Pricing: A free 30-day trial version is available for the Pro plan, while regular prices start at $ 99 per month.
#6 Linkody
Linkody is about backlinks. This SEO tool allows you to find out who is linking to your site, know what keywords they are using and even “reject” links you don’t like. This last feature can be useful if you think someone is linking your site as spam because you don’t want search engines to think you are trying to fool the system.
While the main attraction here is the backlinks report, Linkody also offers some notable extras. For example, it offers the option to generate reports that you can send to customers, monitor the social shares of your site and connect to Google Analytics. In general, it is a very useful niche tool, but quite useful if you need help developing links. More importantly, it is much cheaper than mass services to do everything we have said so far.
Main Features:
- Analyze the backlinks of your website.
- Deny bad links that could affect your SEO.
- Generate backlink reports for your clients.
- Connect to Google Analytics to access more data.
- Monitor the social actions of your site.
Price: Linkody plans start at $ 14.90 per month for up to two domains, but you can also try it for free for 30 days without a credit card.
#6 Ontolo
Ontolo is a search tool that you can use to find marketing and SEO opportunities. It can help you find opportunities for reverting and publishing guests, which is not something you expect an automated tool to do too.
The idea behind Ontolo is that it helps you find ways to increase your traffic beyond keyword research. If you want your site to have more authority, backlinks are essential, but finding the right opportunities can be daunting.
Ontolo helps you locate these opportunities, so all you have to do is present them (which unfortunately cannot be automated). It can attract potential customers from more than 80 sources. Therefore, you can find excellent options regardless of the keywords for which you are trying to rank.
Main Features:
- Search guest posts and backlink opportunities.
- Collect data from more than 80 sources to find the best perspectives.
- Conduct surveys using simple to understand reports.
- Export to your potential customers to share them with others.
Prices: Ontolo plans start at $ 97 per month and come with a 30-day money-back guarantee.
#7 HubSpot website classifier
HubSpot’s Website Grader is much simpler than the other tools we have introduced so far. To use it, all you have to do is join as a domain and wait for HubSpot to generate a report. When you receive this report, you will find separate scores for your site’s performance, mobile-friendliness, SEO and security.
It is important to keep in mind that performance, mobile compatibility, and good security practices directly affect your SEO. In a way, your full report is a giant analysis of how your site is working from an SEO perspective. Better yet, this tool divides each part of the report and provides advice on how to improve each item.
HubSpot Website Grader is incredibly easy to use and can help you improve your site quickly. Also, it won’t cost you anything, so it definitely deserves your attention.
Main Features:
- Analyze your site performance, mobile compatibility, security, and SEO.
- Get separate scores for each aspect of your site.
- Get recommendations on how to improve each score.
Price: Free!
#8 Google AdWords keyword planner
Google AdWords Keyword Planner is one of the most complete keyword research SEO tools you can use. With it, you can search for keywords and get traffic estimates on them. More importantly, it can help you discover how competitive your keywords are based on the price of AdWords.
To avoid overloading it with information, this tool allows you to filter keywords based on cost per click (CPC) or search volume. This way, you can get reports based only on the estimates you want to reach.
In general, Keyword Planner offers many of the same features that we have seen in other search engines on this list. The difference is that this is part of the Google ecosystem and you can get incredibly detailed reports for free.
Main Features:
- Find out the search volume of any desired keyword.
- Determine the competitiveness of a keyword from your CPC.
- Get detailed reports of specific keywords.
Price: Free!
#9 WooRank
WooRank is similar to the HubSpot website qualifier in that it provides a link and provides a complete newsletter. In this case, it provides a unique score for the entire site. After that, start a list of everything you can do to improve SEO and mobile compatibility.
The main selling point here is that WooRank also provides tips to improve the usability and performance of your site. From our experience, their recommendations are strong. In addition, it also analyzes performance from the perspective of the backlink.
Overall, this is a great tool if you want a quick summary of what you are doing right and wrong on your site, including SEO.
Main Features:
- Analyze the general state of your site, including SEO, usability, performance, and backlinks.
- Get tips on how to improve your site and handle SEO tasks.
- Check the authority of your domain.
Price: Free, with premium options starting at $ 49.99 per month.
#10 SEO Varvy Tool
Our next option is another tool of the “Enter a URL and get a report” variety. However, this is different from those we have introduced so far. What Varvy SEO Tool does is make sure your site follows all Google SEO guidelines. You can produce a full report in seconds.
In addition, this report is very extensive. Check many things, including page speed problems, mobile compatibility, page SEO and more. However, the best part is that Varvy SEO Tool really takes time to explain why each configuration is vital.
If you are new to SEO (or site optimization in general), you will probably get all the information provided by this tool. It also provides links to additional readings for each configuration it covers if you want to know more about them.
Main Features:
- Make sure your site follows Google’s SEO guidelines.
- Get a quick report, which includes accurate information on how to solve each problem.
Price: Free!
#11 Screaming Frog
Screaming Frog offers an SEO Spider tool, which is a sophisticated tracker that can perform a series of optimization tasks. This includes finding and correcting broken links and redirects.
If you operate an online store, Screaming Frog has some especially useful options. For example, you can use the crawler to extract data from the HTML pages of your site using the CSS path. This means that you can use XPath or regex to collect price data, SKUs and more.
You can even use this tool to generate XML site maps and connect it to Google Analytics. In addition, Screaming Frog has a fairly robust free version, so you can try the key features before deciding to join.
Main Features:
- Analyze titles and metadata.
- Track your site to find and correct broken links.
- Discover and solve duplicate content and pages.
Prices: You can access the free version with limited functions and URLs, or get the full version for $ 183 per year.
#12 Yoast SEO
Last but not least, Yoast SEO is often touted as the number one WordPress SEO plugin. Its features cover the entire spectrum when it comes to SEO. You can perform readability checks, for example, and set canonical URLs to avoid confusing Google with duplicate content.
Other features offered include keyword optimization and the ability to view pages on Google, Facebook, and Twitter. With the updated version of the plugin, you also get help with the content, as Yoast offers suggestions for internal links as you write pages and posts.
Yoast SEO has a solid knowledge database to help you get started. In addition, with the premium version, you will have access to a 24/7 year of support from a specialized support team.
Main Features:
- Optimize your content for specific keywords.
- Provide search engines with the metadata they need to understand their content.
- Avoid duplicate content.
- Manage critical SEO tasks automatically, such as creating a site map and optimizing permanent links.
Price: You can download a limited free version or get the premium version for $ 89 a year.
Search engine optimization tools.
SEO is only part of the puzzle when it comes to running a website. However, you should pay special attention if you want your site to get the traffic it deserves. After all, search engines don’t care about the effort you put into your blog posts and content if they aren’t optimized.
There are dozens of services that you can use to improve your search engine ranking, but some of our favorites include Google Search Console, Moz Pro, and SEMrush. The first contains many tools that you can use to discover how search engines view your site, while the last two allow you to search for keywords on a professional level.
