You know you are a seller when you are stuck in highway traffic, it is fully interactive and all you can think about is “Why can’t I drive traffic to my site this way?” There are several ways to increase website traffic, and in today’s post, we’re going to look at 28 of them.
If you had trouble attracting traffic to your site, you are not alone. According to a survey conducted in 2019 by the Content Marketing Institute, 61% of content professionals have the challenge of knowing what is most important to their audience, 50% have the challenge of knowing the purpose of the audience at any stage of the client’s trip and 49% have the challenge of knowing the stages of the client’s trip.
Between writing a new blog post, posting on social media and creating strategies for a new email campaign, it’s hard to look back and see what drives traffic to your site and what doesn’t.
The list below will help you increase your site’s traffic, generate more leads and improve your ROI.
How to Get More Traffic to Your Website
- Content creation
- Topic expertise
- Paid advertising
- Organic social media
- Website analysis
- Email list building
- Community engagement
- Guest posting
- On-page SEO
- Quality backlinks
- Video marketing
- Content repurposing
- SEO tools
- Historical optimization
- Voice search optimization
- Local SEO
- A/B testing
- Internal linking
- Technical SEO
- Community building
- Content offers
- Media coverage and public relations
- Social share buttons
- CTR optimization
- Academy/knowledge base posts
#1. Content creation
Inbound marketing focuses on attracting the right people to your business. One of the best ways to do this is to create content through blogs.
To create content that attracts the right visitors to your site, you must know the personality of the buyer. Once you know your audience, you can create content that appeals to your site.
But how do you write a good blog post that attracts the right audience? Follow these five steps:
- Identify your buyer’s personality: learn more about your audience, from the position to the weak points.
- Conduct SEO research: know what your audience is looking for in search engines to deliver the right content.
- Write a draft: start writing a post that answers your audience’s questions.
- Publish: publish your post on your blog.
- Promote: Promote your blog post on social networks and email newsletters to generate traffic. The more traffic your post generates, the higher your ranking in search engines.
#2. Topic expertise
A higher ranking on Google will increase organic traffic to your site. Google favors sites that are known to be experts on topics on the subject they are writing about.
To be seen as an expert, you can create a pillar page, which is essentially a longer blog post that covers all aspects of a topic widely. Next, type “clustered content” or support blog posts targeting long-tail keywords that show that you have covered a topic thoroughly. Focusing on long-term traffic will help you get a higher ranking in search engines.
Christina Perricone, Content Team Manager of the Pillar Page of HubSpot, says: “The Pillar Cluster Model organizes the content of your site around a single theme and searches term through internal links. This organization helps Search engines easily track and classify all the content you have on a specific topic, which makes it easier to rank that search term. When the template runs correctly, it also helps visitors navigate the site and related pages. , increasing traffic for all pages in the theme group. “
Do you want to start on the main pages of your business? Get more information here and here.
#3. Paid advertising
You can drive traffic to your site quickly with paid advertising. With search engines, you can display pay-per-click ads or redirect. With social networks, you can display ads with images or sponsored posts. Your strategy will probably include a combination of different types of advertising.
In fact, according to the 2019 CMO survey of 341 executive-level vendors conducted by Duke’s Deloitte, American Marketing Association and Duke’s Fuqua School of Business, social media spending will increase by almost 90 percent over the next five years.
The same study found that companies that get 10% or more of their online sales will further increase their spending on social networks, allocating 27.6% of their social media marketing budget by 2024.
#4. Organic social networks
Organic social networks are not a new strategy, but they are still something that marketers should pay attention to. In addition to posting on social media platforms, you can also use Instagram Stories (Hello, swipe up!), Live Video, IGTV or Facebook Messenger. The key to organic social networks is to be one of the first to adopt new features.
For example, Facebook is launching an automatic messaging lead generation feature in Messenger, which allows companies to create an automated chatbot experience in Messenger to link to content offers on their site. This is a great resource to send traffic to your site.
It is also important to have a diverse social media strategy and use the appropriate social media platforms, not just Facebook, Instagram and Twitter. Platforms like YouTube or Pinterest generate a lot of traffic. Pinterest has excellent participation rates: 66% of Pinterest users make a purchase after seeing the pins of a brand.
HubSpot’s brand marketing partner, Henry Franco, recommends two things about organic social networks. “First, don’t send spam to your audience: it costs you nothing to review your post, and if you don’t offer any value, that’s exactly what they will do. Know your audience and create content that speaks to them directly.” Franco says. “Second, stay active with community management. People love it when brands like and respond to them; this humanizes their business and makes people come back for more content.”
#5. Website analysis
Let’s do a little reverse engineering of our thinking process. Before directing traffic to your site, it is important to know your audience. To do this, there are platforms that analyze your site, such as Crazy Egg, to see where you are losing visitors. With this information at your disposal, you can create the right content to drive the correct traffic to your site.
A simple way to attract traffic to your site is through contests and gifts. This can give you a quick boost and reward your followers. You can host social media gifts through your email list or both.
Implementing such a strategy can be simple. Just follow these six steps:
- Decide on which platform to host your offer (it can be multiple)
- Choose a prize (free tickets, discount, etc.)
- Select criteria (site comments, email registration, etc.)
- Write ad copy
- Create graphics
- Publish and promote
Influencer marketing is not a fad. In fact, it is an economical option to attract traffic to your site. According to Think with Google, collaborations with influential YouTube people are four times more effective in promoting brand familiarity than celebrities. When influencers publish discount codes, links, reviews or gifts, you are reaching your audience to drive traffic to your site.
Do you remember Brian Halligan’s speech at INBOUND 2018? Customers are more likely to buy from organizations with excellent word of mouth. How do you create great word of mouth? First, delight your customers. Second, work with influential people.
#8. Creation of email lists
Using your current readers and customers is a great way to drive traffic to your site. By posting a new blog or content offer, you can promote it among your followers/subscribers for a rapid increase in traffic. In content-intensive sites, having repeated readers is useful for traffic, conversion and lead generation purposes.
To get started, create an email list or increase your current list. Below are some strategies you can use:
- Content offers (see # 23 for more information): Generate blocked content for viewers who require them to provide an email address to receive. Include the call to action (CTA) for your content offers on your site.
- Registration of easily accessible newsletters: include registration forms on your site from the home page to the about page. If a visitor has had a pleasant experience on your site, you can subscribe to a newsletter. Make this an easy process.
- Social networks: promoting your social media email newsletter, whether through a post or contest/offer, is an excellent way to convert your current followers into subscribers.
Learn how to create a mailing list from scratch here or grow your mailing list here.
#10. Community engagement
The more brand awareness you have, the more traffic will drive to your site. One way to gain brand recognition is to be active and participate in your community. You can implement a participation strategy today by participating in Facebook group discussions in your industry, answering questions on public forum sites and interacting with your social media followers.
One of my favorite brands on social networks is Taco Bell. Taco Bell interacts with users of social networks to delight their customers every day. See some examples of Twitter below.
In the previous example, Taco Bell uses a simple tweet from a client to interact with his audience.
Remember to be helpful and human. Nobody likes spam links when they ask a quick question online.
#10. Guest Posting
Similarly, writing guest posts can drive traffic to your site. The guest post shows that you are active in your community, as well as the link to your site, more information on how to generate backlinks below.
To implement a guest publishing strategy, you must find a suitable site for your business, write a blog post and then write a speech. Caroline Forsey, the writer for the HubSpot Marketing Blog team, says: “I am always particularly intrigued by a guest speech if it shows me that the writer did his research early.
For example, I would pay close attention to a speech if you told me how this work could attract my readers. In addition, I am surprised when a writer can recognize the gaps in our content and how his piece will fill those gaps instead of competing with the existing content. “
11. On-page SEO
The SEO of the page can help your site to be higher in search engines and generate more traffic. Some SEO elements on the page include the page title, header, meta description, alternative image text and URL (and more). Appearing in search engines will generate more traffic to your site. To get the SEO page, see our definitive guide to the SEO page here.
#12. Quality Backlinks
To attract traffic to your site, you must have a high rank in the search engines. To get a higher ranking in search engines, you must be an authority in your industry. One way to do it, in addition to the cluster topic/model described above, is to obtain quality backlinks. If sites with high authority point to your site, it will give you more credibility.
Irina Nica, the senior content strategist at HubSpot, says: “There are two main ways that high-quality backlinks can help attract more traffic to a site: increase rankings and generate referral traffic. On the one hand, backlinks are one of the most important ranking factors for all major search engines. By consistently getting high-quality backlinks from relevant sites, you will improve your ranking in SERP and, as a result, increase your organic traffic.
Nica adds: “On the other hand, backlinks can also generate a considerable amount of referral traffic. This is expected if you receive a mention on the popular news site. You can also see the referral traffic (and linked to) ) in an article that is already well ranked for high search keywords and is receiving a constant flow of traffic.
#13. Video marketing
It’s time to add video marketing to your content strategy. According to a Cisco report, the video will represent 82% of traffic by 2022. Start implementing video marketing in your strategy as soon as possible because that is the content that people click on.
You can create videos for Instagram or Facebook Stories, live videos, IGTV, Facebook Watch, news videos, YouTube, etc.
#14. Content repurposing
Do you need content to drive traffic to your site, but find it hard to find ideas? I have it. An excellent way to overcome this obstacle is to redirect old content. Take a blog post with good performance and adapt it again in a video. Or if you have a great podcast, write a blog post on this topic. The use of content with good performance will continue to generate traffic to your site.
#15. SEO tools
These tools will help you learn and analyze what works on your site and what doesn’t. In addition, they help you find ideas for content with high traffic potential. See our summary of the best SEO tools to monitor your site.
#16. Historical optimization
Historical optimization is the process we use in HubSpot to update old blog content and generate more traffic and potential customers. If you are like us, most of the visits and potential clients of your blog come from previous posts.
Pamela Vaughan, marketing director of the HubSpot Web Strategy team, also called the woman who introduced us to the concept of historical optimization, she has written a lot about this.
She says: “Historical optimization is a better tactic for a blog that has existed for years because it needs to generate a significant amount of organic search traffic, created a critical mass of blog subscribers and social media followers, and you need a repository considerable of old posts at your disposal. “
Vaughan adds: “Historical optimization should be part of your overall blogging strategy, not the entire strategy.”
#17. Voice Search Optimization
Do you remember “The Little Mermaid” when Ariel wanted to go to where the people were? This same principle applies to digital marketing. To attract traffic to your site, it is important that it appears where people are searching.
Voice search is an increasingly important area to classify. In fact, according to PwC, 65% of young people aged 25 to 49 speak with their voice-enabled devices at least once a day. That is why it is essential to optimize your content for voice search.
Here are some tips to get started:
- Search for long-tailed keywords: when people use voice search, they speak in complete sentences. To optimize voice search, start looking for longer keywords.
- Write content focused on the answer: the content you write should answer the questions of your audience.
- Optimize the snippets: smart speakers like Alexa and Google Home look for short and concise answers. Writing quick summaries in your posts makes it easy for search engines and smart speakers to find the answer they need.
#18. Local SEO
If your business is a physical store, local SEO is an important factor to consider. My colleague, Kelsey Smith, wrote about this in this blog. She says: “To gather information for local search, search engines rely on signals such as local content, social profile pages, links and citations to provide the most relevant local results for the user.”
For example, when someone writes “the best pizza near me” on Google, the results are generated by the user’s location. Tools like Google My Business and Moz Local help companies manage their listings and directory listings to appear on local searches.
To rank in the local search:
- Make sure your name, address and phone number (NAP) are consistent on your social media pages and Google My Business.
- Use a directory management tool to monitor directories such as Yelp, Foursquare, Best of the Web, etc.
- Search and use location-based search terms on sites such as Google Trends, which analyzes popular search terms in all regions.
#19. A / B test
In addition to directing traffic to your site, you know that you are a seller when your motto is “Test, test, and retest.”
The A / B test is a split test that helps determine which version of a campaign works best. These tests can provide important information about your audience so you can create personalized content and offers that drive traffic to your site. There are many tools you can use to get started.
#20. Internal linking
When a visitor comes to your blog, your goal is to keep reading on other pages of your site. That is why internal links (links to other pages of your site) are very important. When visitors remain on other pages of your site, they are more likely to become and become brand enthusiasts.
For example, you can create an internal linking structure using the pillar/cluster model described above. The pillar and cluster pages link from side to side, which increases the credibility of your site in search engines and increases the likelihood of a conversion.
#21. SEO Technician
Technical SEO focuses on the backend of your site to see how pages are configured and organized technically. Factors include elements such as page speed, crawling, indexing and more. Matthew Howells-Barby, director of acquisitions at HubSpot, wrote about technical SEO in this blog. In it, he says, “Don’t underestimate the powerful technical changes of SEO. [Technical SEO] has resulted in an increase in our organic traffic by more than 50% in just one month.”
To start with your technical SEO, use some of the tips in the Howells-Barby article, which include:
- Repair broken links and redirects
- Create an XML sitemap for your subdomains
- Configure language meta tags
- Add custom H1 and introductions to topic pages
#22. Community building
Creating a community of brand enthusiasts is a great way to continuously attract traffic to your site. You can create a Facebook group, Twitter chat, LinkedIn group or Quora Space specifically for your followers and others in your industry where you create value, as well as links to your site.
A great example of community building comes from the CultiVitae professional training business. They have a closed Facebook group where Emily, the founder, answers questions and offers opportunities to establish contacts. With more than 3,000 members in this group, CultiVitae creates value for its followers and promotes its product.
These types of communities take it into account in the eyes of their customers. It is also a great way to interact with your followers and learn more about your audience as they evolve over time.
#23. Content offers
Content offers, sometimes called lead magnets, are a way to use content to drive traffic to your site and generate leads. Content offers vary according to the stage of the buyer’s journey in which the customer is located but may include webinars, guides, reports, tests, demonstrations, demonstrations, checklists and more. You can get information on the different types of content offers here and how to create content for each stage of the buyer’s trip here.
#24. Media coverage and public relations
Obtaining media coverage is an excellent way to increase your company’s brand awareness and traffic to your site. If your marketing and public relations teams work together, you can drive traffic to your site and create an excellent word of mouth.
Ellie Flanagan, senior manager of corporate communications at HubSpot, says: “While most companies today try to avoid including backlinks in their stories (usually against editorial guidelines), that does not mean that a good story Don’t make people come back to your site. Media coverage provides excellent third-party validation for your business. Stories about new products or services, your company’s culture or even industry leadership can be factors important for a reader who could never have heard of your business before and wants to know more. “
#25. Social share buttons
The buttons for sharing on social networks are links that facilitate sharing your content on social networks. When your readers become promoters of your content, your traffic will increase. Here is a quick tip on how to create buttons to share on social networks.
Once you have created your buttons to share on social networks, how do you get people to share your content? Here are some tips to get started:
- Ask people to share on social networks
- Create strong content
- Include quote content
- Add multimedia such as images, videos, infographics, etc.
#26. CTR Optimization
Once your content is published and starts ranking in the search engines, make sure people click to read your posts. Your clickthrough rate (CTR) measures who clicked on your post and read it against the number of people who saw your post link (for example, landing page, email or ad) in total.
A great tool to measure your organic CTR is Google Search Console. In order for more people to click and direct traffic to your site, it is important to write meta descriptions and appropriate and compelling headlines. To write quality click tag meta tags, make sure your headlines are short and fast, and that your description leaves visitors wanting more. This is related to the SEO on the page, described above.
27. Academy/knowledge base posts
One form of content that can drive traffic to your site is educational content. If you create courses, certifications or knowledge-based posts that are useful to your audience, you are likely to see more traffic.
If you are trying to drive traffic to your site, you are not alone. The implementation of the above tips can help you increase your traffic as quickly as possible. Once your traffic starts to improve, it’s time to think about conversions.