Did you know that 91% of web content does not receive traffic from Google? While creative marketing tactics, such as blogs, increase brand awareness and show that you have experience in the industry, not writing proper SEO-friendly posts could mean you lose all the great SEO traffic you could get.
The numbers do not lie. If you want to go to the top of the search engine results (SERP) pages, only well-written and engaging content is not enough. You should also focus on writing SEO-oriented and keyword-centric content that attracts not only website traffic, but the right kind of traffic. You may be thinking, “That sounds great, Courtney! But how do I start?”
We are sharing seven essential tips for creating SEO-friendly posts, without sacrificing user experience and commitment, tips you can start using today:
Tips For Writing Seo-friendly Posts
How To Writing Blog Posts That Rank In Google
- Identify highly effective keywords when looking for ideas to post.
- Naturally, integrate these keywords into your posts.
- Link to influential sites.
- Aim for scannable, longer posts.
- Link words or phrases internally to other Posts on your site.
- Optimize the images to get the fastest possible page speed.
- Strategies for building performed links.
1. Identify Highly Effective Keywords When Looking For Ideas To Post.
Google handles more than 40,000 search queries per second. Incredible true? If you want to reduce the confusion of search results and outperform your competitors, you must target the specific keywords and phrases your potential customers are looking for.
To identify these important keywords, go to the social platforms frequented by your audience and see trends. Pay close attention to the exact phrases they use and control the popular terms and topics of the industry.
Google Trends can also give you an idea of what keywords are popular at any given time. If you find that searches are constantly decreasing over time for a specific keyword, you will know that this is probably not the right keyword for your marketing and vice versa for growing trends.
If you are missing ideas for keywords, be inspired by your competitors. Use the tools to see what keywords are currently ranked. If these keywords are relevant to your business, consider using them too! SEMRush allows you to enter a competitor and see the keywords in which they are ranked, their position in the search results, the traffic that receives that keyword and other important metrics.
Remember that the most obvious keywords are not always the best. Researchers tend to use long-tail keywords, keyword phrases, and very specific questions when they search for something.
Long-tail keywords comprise up to 70% of all search traffic and can open the door to successful SEO. When WPBeginner, the largest WordPress resource site for beginners, adopted a long-tail SEO strategy, they increased their organic search traffic by 20% in just two months!
Because you face fierce competition for shorter and more general keywords, you generally have a better chance of ranking in the best results for long-tail keywords. In addition, long-tail keywords allow you to concentrate on high-quality website traffic that generally knows what you are looking for and can be more advanced on the buyer’s journey.
Once you have researched and created a list of the most valuable and relevant keywords, connect them to a keyword research tool such as Google Keyword Planner, Moz’s Keyword Explorer, Ubersuggest, the keyword tool and so on. Many keyword research tools provide the monthly volume of any keyword.
Depending on your business or industry (or budget or bandwidth for SEO efforts), it may be important to have a high ranking for short-tail keywords and high competition. Even so, try also to optimize a good dose of long-tail keywords with a high search volume but little competition. It may be much easier to classify these words.
2. Naturally Integrate These Keywords In Your Posts.
Once you’ve decided on a list of target keywords, it’s time to write a blog post focused on one of those keywords. Brainstorm on blog topics with your team and decide on a topic that seduces and appeals to your audience.
Remember your buyer personas, motivations, challenges, interests, etc. during the whole process of brainstorming. Choose a topic that resonates emotionally with your perspectives and your needs, desires or pains.
As you write your blog, your keywords and natural variations should be interspersed regularly throughout the post. Your primary keyword must appear in the main placements:
- Titles and subtitles
- URL if possible
- Alt image text
- Meta Description
Remember that you are writing for humans, not for search engines. Focus on attracting readers with a natural writing style that takes into account your needs and interests.
Avoid excessive use of any keyword (also known as “keyword stuffing”) at all costs. Completing keywords can cause a site to be penalized or prohibited on search engine results pages, either temporarily or permanently.
Most importantly, if your keyword appears too often and compels you, it sacrifices the reader’s experience, insults your intelligence and compromises the quality of the article. Do not give readers any reason to press the Back button and go to a competitor’s blog for answers.
3. Link To Influential Websites.
When creating your blog post, don’t be afraid to link to other articles or blogs.
The link to applicable and reputable sites not only provides blog readers with additional reading material to expand their knowledge but also shows Google and other search engines that you have done your research. And the blogger or writer can even return the favor and link to your site.
Nothing strengthens a blog post like statistics that are difficult to discuss and are based on influential website research. Flashy statistics help you make a more compelling and concrete argument that will make your readers think (especially when they come from reliable sites they know and love).
4. Aim For Scannable, Longer Posts.
In an era of short attention span (average of 8 seconds for humans), you would think that shorter posts are the way to go. But in fact, search engines prefer longer and more detailed blog posts.
The longer your blog, the more likely it will appear in the search engine results. SerpIQ discovered that the pages of the tenth position are 400 words less than the pages of the first position. Longer posts will be ranked more easily for the target keyword.
Think about it: the more content there is on the page, the more potential customers they will need to find out what your blog is about. We recommend writing at least 300 words per blog post. This site provides search engines with many keywords and text to track and helps them understand what your blog is about.
The disadvantage of longer blogs is that they can scare your readers. We live in a world of skimmers and scanners. In a heat map analysis, CoSchedule discovered that only 10-20% of its readers were nearing the end of their Posts. So, the million-dollar question is: How can longer blog posts attract today’s online readers?
You can write readable and Scannable blog posts that appeal to online readers by reinforcing their sentences and paragraphs. Turn a long sentence into two. Keep your paragraphs with 2-3 sentences maximum.
Also, make the most of bulleted lists and subtitles that get the reader’s attention. By following these tactics, you will create blogs that are easier to read (especially on a mobile device) and less intimidating in the eyes of the scanner.
5. Link Words Or Phrases Internally To Other Posts On Your Site.
Linking to other pages or blog posts on your site helps search engines track your site and create a more accurate site map. It also helps your audience discover more of its content and know it as a reliable and credible source of information.
Internal links to other valuable content keep users on your site for longer, reduce the bounce rate and increase their conversion potential (and isn’t that what it is?).
When linking to any page of the site, or even external sources, use natural language for anchor text. Avoid using generic text or spam as “best rated cheap laptops” or “click here.”
Instead, use descriptive keywords that give readers an idea of what they will find when they click on the hyperlink, such as a search engine optimization guide.
Never force the power links to your main web pages, featured products or discounted items. These types of links only deactivate readers and may lead to search engines penalizing your site.
A word of caution: do not overdo the link. We know it is tempting to link to all your blogs and web pages, but simply choose the ones that best improve the point or information about which you are writing in a particular blog. Always think about whether these links link naturally to your topic and if they will offer significant value to your readers.
6. Optimize The Images To Get The Fastest Possible Page Speed.
Google rewards pages faster and places pages that occupy a lower place. Therefore, it is important to ensure that the page load time is as fast as possible.
One of the main culprits of the delay of the page is the big photos. If the photo you sent is too large, the page will take longer to load, even if the image does not look large on the screen. Fortunately, you can keep your posts visually interesting without sacrificing the crucial speed.
After choosing a photo, use a free compression software such as Squoosh.app to make it as small as possible before losing quality. Any removal of excess photo data will speed up the loading time so that readers don’t have to wait.
If you suspect that your SEO problems are related to slow page speed, Google offers a free tool that can rate your page and provide suggestions for improving speed.
7. Perform Link Building Strategies.
Traffic from places other than Google is crucial to your search ranking. Why Think of the results of the survey as a competition where the winners get the most votes. Each web page that links to you is considered a “vote” on your site, which makes your content more reliable in the eyes of Google. This, in turn, will make you upload even more in the search results.
Therefore, it is good to write Posts that other sites or Posts want to link in their own Posts. You can also write posts on the websites of other companies that somehow link to your site.
To make your blog post more binding, include valuable information or assets, such as personal data, original thoughts, infographics, definitions or other facts that people cannot find anywhere else.
Here is an example of how this mentality can help you. If you write a post entitled “How to create a video tutorial” or “13 Video tutorial statistics”, larger sites that write about something similar can link words like “Video Tutorials” or “Search [your company name]” ” to its Post so that they can give the reader more context without repeating their work.
Once you have written the Post, you can start sending it to other posts or sites that can discuss it or link it to other Posts. This disclosure allows other Posts to know about the Posts and can also help you develop link building partnerships with them in the future.
You can also consider the promotion, such as interviews or guest posts that point to your site’s blog post to further encourage link building.
These strategies can be critical for your SEO success, but they can take a long time. To help you, consider trying one of these programs.
How to Write SEO-friendly posts Title for More Traffic
Even with a great SEO-friendly body of Post, a bad title can hurt you in search engines. To title your Post with SEO in mind, create a clear and understandable title that shows the reader what you are about to read and integrate the keywords you identified in the first step. As mentioned earlier, write something that is attractive to Google’s ranking algorithms, but that is also understandable and attractive to humans.
Here are some examples:
- If you are a beauty blogger and you see that people are investigating “how to use matte lipstick,” your post might be titled “How to use matte lipstick: a five-step guide.”
- On the other hand, if your blog covers artificial intelligence and you see that people are looking for a new AI application, you can write a blog post called “How to use [Insert AI application name]” or “Try the new one”. [Enter the name of the application] Application: see what happened “
- If you write about agriculture or sustainability and find that “what to buy in agricultural positions” is a regular survey, write an article entitled “What to buy in agricultural positions this summer.”
The Bottom Line
If you want your blogs to be located at the top of the page (and why not?), Your main focus should be to create blogs that users and search engines love. By optimizing your blogs for both, you can get a higher ranking in SERPs, get more qualified web traffic and increase conversion rates.
Isn’t that why you started blogging?